Rascasse Audience Intelligence

Liverpool F.C. Audience in Netherlands

A data profile of the people who buy, follow and care about Liverpool F.C. in Netherlands — modelled from more than twelve digital signal sources. Liverpool F.C. has an estimated audience of 1,747,549 people in Netherlands.

The average Liverpool F.C. fan in Netherlands is 34.9 years old, more male, and lives primarily in Zuid-Holland.

The audience is concentrated in Zuid-Holland, North Holland, North Brabant.

Top brand affinities include FIFA World Cup, UEFA Champions League, Premier League, with strongest over-indexing on FIFA World Cup (4.09× the country average).

Demographically, the Liverpool F.C. audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Sustainability, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

The typical Liverpool F.C. fan in Netherlands is more male, around 34.9 years old, with strong Sustainability tendencies and a notable affinity for FIFA World Cup.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-12.

Section 01

At a glance

The key figures that characterise the Liverpool F.C. profile in Netherlands.

Audience size
1.7M
in Netherlands
Gender
29.2%
70.8% male
Age
34.9
average years
Country rank
#666
Team in Netherlands
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Liverpool F.C. fans

29.2% are female, 70.8% are male, average age 34.9.

Fig. 02

Gender split

29.2%
Female
70.8%
Male
Demographic split for Liverpool F.C. audience in Netherlands
MetricValue
Female29.2%
Male70.8%
Average age34.9
Estimated audience size1,747,549
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Liverpool F.C. audience in Netherlands
Age bracketShare%
16-1931%
20-2922%
30-3917%
40-4916%
50+14%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Liverpool F.C. audience comes from Netherlands.

Worldwide audience distribution share by country for Liverpool F.C.
CountryShare
United Kingdom20.0%
United States11.3%
Germany6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Netherlands average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Liverpool F.C. audience in Netherlands is strongest.

Fig. 05

Top regions by affinity

Liverpool F.C. fans by region: top regions in Netherlands
#RegionReachAffinity×
01Zuid-Holland~600K1.37×
02Gelderland~300K1.14×
03Drenthe~60K1.07×
04Overijssel~100K1.03×
05North Brabant~300K1.02×
06Groningen~60K0.99×
07Friesland~70K0.98×
08Zeeland~40K0.97×
09North Holland~300K0.90×
10Limburg~100K0.90×
11Flevoland~40K0.88×
12Utrecht~100K0.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Liverpool F.C. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Liverpool F.C. audience
#·InterestCategoryAffinity×
01Chelsea F.C.Sports5.01×
02Juventus F.C.Sports4.73×
03Premier LeagueSports4.56×
04UEFA Europa LeagueSports4.55×
05FIFA World CupSports4.09×
06UEFA Conference LeagueSports4.07×
07Cristiano RonaldoSports3.88×
08UEFA Champions LeagueSports3.60×
09Manchester City F.C.Sports3.58×
10Real Madrid C.F.Sports3.32×
11BundesligaSports3.29×
12FIFA World Cup 2026Sports2.78×
13FC BarcelonaSports2.70×
14Manchester United F.C.Sports2.52×
15Drop shippingShopping2.21×
16EredivisieSports2.14×
17Voetbal InternationalSports2.06×
18AFC AjaxSports1.80×
19VoetbalprimeurSports1.64×
20PSV EindhovenSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Liverpool F.C. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Liverpool F.C. audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.53×
PatriotismCONSERVATISM1.08×
TravellingTHRILL1.00×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Liverpool F.C. audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.44×
Early Adopter MentalityPOWER0.50×
Urban LifestyleOPEN0.52×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Liverpool F.C. have in Netherlands?

Liverpool F.C. has an estimated audience of 1,747,549 people in Netherlands, concentrated in Zuid-Holland and North Holland.

02

What is the gender split and age of Liverpool F.C. fans?

29.2% of Liverpool F.C. fans are female, 70.8% are male, with an average age of 34.9 years.

03

Which brands do Liverpool F.C. fans like most?

Liverpool F.C. fans show strongest brand affinity for FIFA World Cup (4.09×), UEFA Champions League (3.6×), and Premier League (4.56×) over the country average.

04

Where do Liverpool F.C. fans live in Netherlands?

Liverpool F.C. fans in Netherlands are most concentrated in Zuid-Holland (reach ~600K), North Holland (reach ~300K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Liverpool F.C. fans also like?

Beyond Liverpool F.C. itself, the audience over-indexes on UEFA Champions League (3.6×), Premier League (4.56×), AFC Ajax (1.8×), and UEFA Europa League (4.55×) compared to the Netherlands average.

Appendix

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How to read this data

Audience size is the estimated number of people in Netherlands who actively search for Liverpool F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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