A data profile of the people who buy, follow and care about PSV Eindhoven in Netherlands — modelled from more than twelve digital signal sources. PSV Eindhoven has an estimated audience of 8,411,296 people in Netherlands.
The average PSV Eindhoven fan in Netherlands is 38.7 years old, more male, and lives primarily in North Brabant.
The audience is concentrated in North Brabant, Zuid-Holland, Gelderland.
Top brand affinities include Eindhovens Dagblad, Brabants Dagblad, Eindhoven, with strongest over-indexing on Eindhovens Dagblad (3.49× the country average).
Demographically, the PSV Eindhoven audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical PSV Eindhoven fan in Netherlands is more male, around 38.7 years old, with strong Design Affinity tendencies and a notable affinity for Eindhovens Dagblad.
The key figures that characterise the PSV Eindhoven profile in Netherlands.
42.5% are female, 57.5% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 42.5% |
| Male | 57.5% |
| Average age | 38.7 |
| Estimated audience size | 8,411,296 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 19% | |
| 50+ | 22% |
of the worldwide PSV Eindhoven audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 33.7% |
| Brazil | 4.6% |
| United States | 2.9% |
Where the PSV Eindhoven audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Brabant | ~2M | 3.32× | |
| 02 | Limburg | ~800K | 1.36× | |
| 03 | Gelderland | ~1M | 1.09× | |
| 04 | Zuid-Holland | ~2M | 0.90× | |
| 05 | Overijssel | ~500K | 0.80× | |
| 06 | Drenthe | ~200K | 0.73× | |
| 07 | Friesland | ~200K | 0.62× | |
| 08 | Flevoland | ~100K | 0.62× | |
| 09 | North Holland | ~900K | 0.57× | |
| 10 | Utrecht | ~400K | 0.55× | |
| 11 | Groningen | ~100K | 0.43× |
The strongest cross-interests of the PSV Eindhoven audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eindhovens Dagblad | News | 3.49× | ||
| 02 | Veldhoven | Travel & Leisure | 2.90× | ||
| 03 | Helmond | Travel & Leisure | 2.79× | ||
| 04 | Veghel | Travel & Leisure | 2.49× | ||
| 05 | Animal breeding | Pets & Animals | 2.48× | ||
| 06 | Brabants Dagblad | News | 2.37× | ||
| 07 | Weert | Travel & Leisure | 2.19× | ||
| 08 | Poultry farming | Politics & Society | 2.11× | ||
| 09 | Belle Perez | Music & Radio | 2.08× | ||
| 10 | Taco Bell | Food & Beverages | 2.01× | ||
| 11 | Eindhoven | Travel & Leisure | 1.91× | ||
| 12 | North Brabant | Travel & Leisure | 1.89× | ||
| 13 | Wrexham | Travel & Leisure | 1.76× | ||
| 14 | BN DeStem | News | 1.72× | ||
| 15 | Pony | Pets & Animals | 1.70× | ||
| 16 | Horse training | Pets & Animals | 1.69× | ||
| 17 | Family car | Cars & Mobility | 1.68× | ||
| 18 | 's-Hertogenbosch | Travel & Leisure | 1.62× | ||
| 19 | Limburg (Netherlands) | Travel & Leisure | 1.59× | ||
| 20 | Dog breeding | Pets & Animals | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.29× | |
| Urban Lifestyle | OPEN | 1.12× | |
| Early Adopter Mentality | POWER | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.85× | |
| Sustainability | BALANCE | 0.91× | |
| Social Media Usage | JOY | 0.92× |
PSV Eindhoven has an estimated audience of 8,411,296 people in Netherlands, concentrated in North Brabant and Zuid-Holland.
42.5% of PSV Eindhoven fans are female, 57.5% are male, with an average age of 38.7 years.
PSV Eindhoven fans show strongest brand affinity for Eindhovens Dagblad (3.49×), Brabants Dagblad (2.37×), and Eindhoven (1.91×) over the country average.
PSV Eindhoven fans in Netherlands are most concentrated in North Brabant (reach ~2M), Zuid-Holland (reach ~2M), and Gelderland (reach ~1M). These three regions account for the largest share of the active audience.
Beyond PSV Eindhoven itself, the audience over-indexes on Brabants Dagblad (2.37×), Eindhoven (1.91×), North Brabant (1.89×), and Helmond (2.79×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for PSV Eindhoven. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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