PSV Eindhoven Audience in Germany
PSV Eindhoven has an estimated audience of 509,574 people in Germany. 25.4% are female, 74.6% are male, average age 32.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Netherlands national football team, Noa Lang, Transfermarkt, SV Werder Bremen, Borussia Dortmund.
The average PSV Eindhoven fan in Germany is 32.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Netherlands national football team, Noa Lang, Transfermarkt, with strongest over-indexing on Netherlands national football team (22.7× the country average). Demographically, the PSV Eindhoven audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of PSV Eindhoven fans
| Metric | Value |
|---|---|
| Female | 25.4% |
| Male | 74.6% |
| Average age | 32.7 |
| Estimated audience size | 509,574 |
Audience persona
The typical PSV Eindhoven fan in Germany is more male, around 32.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Netherlands national football team.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 215,108 | 1.93× |
| Bayern | 86,870 | 1.06× |
| Baden-Württemberg | 71,592 | 1.03× |
| Niedersachsen | 61,061 | 1.23× |
| Hessen | 45,175 | 1.16× |
| Rheinland-Pfalz | 39,192 | 1.54× |
| Berlin | 26,309 | 1.15× |
| Schleswig-Holstein | 21,385 | 1.17× |
| Sachsen | 13,630 | 0.55× |
| Hamburg | 10,926 | 0.95× |
| Brandenburg | 9,358 | 0.59× |
| Sachsen-Anhalt | 8,151 | 0.62× |
| Mecklenburg-Vorpommern | 8,045 | 0.83× |
| Thüringen | 6,772 | 0.52× |
| Bremen | 4,371 | 1× |
| Saarland | 4,191 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Netherlands national football team | 22.7× | Sports |
| Noa Lang | 19.62× | Sports |
| Transfermarkt | 3.65× | Sports |
| SV Werder Bremen | 3.04× | Sports |
| Borussia Dortmund | 1.8× | Sports |
| VfB Stuttgart | 3.3× | Sports |
| FC Bayern Munich | 2.15× | Sports |
| Xabi Alonso | 6.35× | Sports |
| UEFA Nations League | 4.88× | Sports |
| Hamburger SV | 3.14× | Sports |
| VfL Bochum | 4.36× | Sports |
| Bundesliga | 1.75× | Sports |
| Sport Bild | 2.95× | Sports |
| Hannover 96 | 3.52× | Sports |
| Sportschau | 2.13× | Sports |
| 2. Bundesliga | 2.05× | Sports |
| FC Schalke 04 | 2.65× | Sports |
| UEFA Champions League | 1.59× | Sports |
| MSV Duisburg | 4.13× | Sports |
| Real Madrid C.F. | 1.85× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.59 |
| Quality Awareness | PREMIUM | 1.16 |
| Risk Appetite | THRILL | 1.14 |
| DIY Mentality | THRILL | 1.13 |
| Convenience Orientation | PREMIUM | 1.07 |
| Sports Activity | POWER | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Netherlands | 44.0% |
| Brazil | 5.1% |
| United States | 3.3% |
See PSV Eindhoven audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does PSV Eindhoven have in Germany?
PSV Eindhoven has an estimated audience of 509,574 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of PSV Eindhoven fans?
25.4% of PSV Eindhoven fans are female, 74.6% are male, with an average age of 32.7 years.
Which brands do PSV Eindhoven fans like most?
PSV Eindhoven fans show strongest brand affinity for Netherlands national football team (22.7×), Noa Lang (19.62×), and Transfermarkt (3.65×) over the country average.
Where do PSV Eindhoven fans live in Germany?
PSV Eindhoven fans in Germany are most concentrated in Nordrhein-Westfalen (reach 215,108), Bayern (reach 86,870), and Baden-Württemberg (reach 71,592). These three regions account for the largest share of the active audience.
What other brands do PSV Eindhoven fans also like?
Beyond PSV Eindhoven itself, the audience over-indexes on Noa Lang (19.62×), Transfermarkt (3.65×), SV Werder Bremen (3.04×), and Borussia Dortmund (1.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for PSV Eindhoven. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.