Xabi Alonso Audience in Germany
A data profile of the people who buy, follow and care about Xabi Alonso in Germany — modelled from more than twelve digital signal sources. Xabi Alonso has an estimated audience of 1,850,499 people in Germany.
The average Xabi Alonso fan in Germany is 31.8 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Voetbalprimeur, Carnation (brand), Biltema, with strongest over-indexing on Voetbalprimeur (204.29× the country average).
Demographically, the Xabi Alonso audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Mindfulness, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Xabi Alonso fan in Germany is more male, around 31.8 years old, with strong Mindfulness tendencies and a notable affinity for Voetbalprimeur.
At a glance
The key figures that characterise the Xabi Alonso profile in Germany.
Search interest · 12-month trend
Demographics of Xabi Alonso fans
34.6% are female, 65.4% are male, average age 31.8.
Gender split
| Metric | Value |
|---|---|
| Female | 34.6% |
| Male | 65.4% |
| Average age | 31.8 |
| Estimated audience size | 1,850,499 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 43% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 15% | |
| 50+ | 9% |
Geography
Where the Xabi Alonso audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~700K | 1.35× | |
| 02 | Rheinland-Pfalz | ~100K | 1.15× | |
| 03 | Bayern | ~400K | 1.08× | |
| 04 | Baden-Württemberg | ~300K | 1.06× | |
| 05 | Saarland | ~30K | 1.05× | |
| 06 | Hessen | ~200K | 1.03× | |
| 07 | Niedersachsen | ~200K | 1.02× | |
| 08 | Thüringen | ~60K | 1.00× | |
| 09 | Sachsen | ~100K | 0.98× | |
| 10 | Sachsen-Anhalt | ~60K | 0.97× | |
| 11 | Schleswig-Holstein | ~80K | 0.93× | |
| 12 | Hamburg | ~50K | 0.92× | |
| 13 | Brandenburg | ~60K | 0.91× | |
| 14 | Berlin | ~90K | 0.90× | |
| 15 | Mecklenburg-Vorpommern | ~40K | 0.86× | |
| 16 | Bremen | ~20K | 0.84× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Xabi Alonso audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nemanja Matić | Sports | 236.42× | ||
| 02 | Carnation (brand) | Food & Beverages | 222.64× | ||
| 03 | Voetbalprimeur | Sports | 204.29× | ||
| 04 | Luke Shaw | Sports | 183.05× | ||
| 05 | Juan Mata | Sports | 160.81× | ||
| 06 | Rio Ferdinand | Sports | 138.54× | ||
| 07 | Biltema | Business & Career | 128.92× | ||
| 08 | Alex Ferguson | Sports | 124.38× | ||
| 09 | Edinson Cavani | Sports | 113.86× | ||
| 10 | Völkl Skis | Sports | 111.86× | ||
| 11 | Paul George | Sports | 62.01× | ||
| 12 | Evan Peters | Movies & TV | 53.97× | ||
| 13 | Voetbal International | Sports | 46.55× | ||
| 14 | Lena Dürr | Sports | 33.80× | ||
| 15 | David Beckham | Sports | 32.13× | ||
| 16 | F(x) (band) | Music & Radio | 23.99× | ||
| 17 | Goldie | Music & Radio | 23.95× | ||
| 18 | Sentimental ballad | Music & Radio | 20.00× | ||
| 19 | Aston Villa F.C. | Sports | 20.00× | ||
| 20 | Red Digital Cinema Camera Company | Technology & Electronics | 20.00× |
Personality of the Xabi Alonso audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.80× | |
| Travelling | THRILL | 1.71× | |
| Healthy Lifestyle | BALANCE | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.38× | |
| Career Orientation | POWER | 0.49× | |
| Price Sensitivity | PREMIUM | 0.65× |
Frequently asked questions
How many fans does Xabi Alonso have in Germany?
Xabi Alonso has an estimated audience of 1,850,499 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Xabi Alonso fans?
34.6% of Xabi Alonso fans are female, 65.4% are male, with an average age of 31.8 years.
Which brands do Xabi Alonso fans like most?
Xabi Alonso fans show strongest brand affinity for Voetbalprimeur (204.29×), Carnation (brand) (222.64×), and Biltema (128.92×) over the country average.
Where do Xabi Alonso fans live in Germany?
Xabi Alonso fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Xabi Alonso fans also like?
Beyond Xabi Alonso itself, the audience over-indexes on Carnation (brand) (222.64×), Biltema (128.92×), Rio Ferdinand (138.54×), and Alex Ferguson (124.38×) compared to the Germany average.
Explore more audiences
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Xabi Alonso. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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