Xabi Alonso Audience in Germany
Xabi Alonso has an estimated audience of 2,254,622 people in Germany. 34.6% are female, 65.4% are male, average age 31.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Voetbalprimeur, Carnation (brand), Biltema, Rio Ferdinand, Nemanja Matić.
The average Xabi Alonso fan in Germany is 31.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Voetbalprimeur, Carnation (brand), Biltema, with strongest over-indexing on Voetbalprimeur (204.29× the country average). Demographically, the Xabi Alonso audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Soccer
Demographics of Xabi Alonso fans
| Metric | Value |
|---|---|
| Female | 34.6% |
| Male | 65.4% |
| Average age | 31.8 |
| Estimated audience size | 2,254,622 |
Audience persona
The typical Xabi Alonso fan in Germany is more male, around 31.8 years old, with strong Risk Appetite tendencies and a notable affinity for Voetbalprimeur.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 696,666 | 1.41× |
| Bayern | 390,950 | 1.08× |
| Baden-Württemberg | 324,506 | 1.05× |
| Niedersachsen | 227,763 | 1.04× |
| Hessen | 170,161 | 0.99× |
| Rheinland-Pfalz | 135,369 | 1.2× |
| Sachsen | 109,676 | 0.99× |
| Berlin | 87,937 | 0.87× |
| Schleswig-Holstein | 75,309 | 0.93× |
| Brandenburg | 65,152 | 0.93× |
| Thüringen | 58,572 | 1.02× |
| Sachsen-Anhalt | 56,492 | 0.97× |
| Hamburg | 42,079 | 0.83× |
| Mecklenburg-Vorpommern | 36,608 | 0.85× |
| Saarland | 28,625 | 1.03× |
| Bremen | 15,474 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Voetbalprimeur | 204.29× | Sports |
| Carnation (brand) | 222.64× | Food & Beverages |
| Biltema | 128.92× | Business & Career |
| Rio Ferdinand | 138.54× | Sports |
| Nemanja Matić | 236.42× | Sports |
| Alex Ferguson | 124.38× | Sports |
| Luke Shaw | 183.05× | Sports |
| David Beckham | 32.13× | Sports |
| Evan Peters | 53.97× | Movies & TV |
| Juan Mata | 160.81× | Sports |
| Voetbal International | 46.55× | Sports |
| Sentimental ballad | 20× | Music & Radio |
| Edinson Cavani | 113.86× | Sports |
| F(x) (band) | 23.99× | Music & Radio |
| Völkl Skis | 111.86× | Sports |
| SportScheck | 14.12× | Shopping |
| Aston Villa F.C. | 20× | Sports |
| Paul George | 62.01× | Sports |
| Telemark skiing | 24.85× | Sports |
| Science Museum, London | 30.83× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.9 |
| Patriotism | CONSERVATISM | 1.61 |
| Early Adopter Mentality | POWER | 1.5 |
| Sports Activity | POWER | 1.25 |
| Tradition | CONSERVATISM | 1.21 |
| Career Orientation | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 25.1% |
| Germany | 8.8% |
| Brazil | 8.6% |
See Xabi Alonso audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Xabi Alonso have in Germany?
Xabi Alonso has an estimated audience of 2,254,622 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Xabi Alonso fans?
34.6% of Xabi Alonso fans are female, 65.4% are male, with an average age of 31.8 years.
Which brands do Xabi Alonso fans like most?
Xabi Alonso fans show strongest brand affinity for Voetbalprimeur (204.29×), Carnation (brand) (222.64×), and Biltema (128.92×) over the country average.
Where do Xabi Alonso fans live in Germany?
Xabi Alonso fans in Germany are most concentrated in Nordrhein-Westfalen (reach 696,666), Bayern (reach 390,950), and Baden-Württemberg (reach 324,506). These three regions account for the largest share of the active audience.
What other brands do Xabi Alonso fans also like?
Beyond Xabi Alonso itself, the audience over-indexes on Carnation (brand) (222.64×), Biltema (128.92×), Rio Ferdinand (138.54×), and Nemanja Matić (236.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Xabi Alonso. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.