Rascasse Audience Intelligence

David Beckham Audience in Germany

A data profile of the people who buy, follow and care about David Beckham in Germany — modelled from more than twelve digital signal sources. David Beckham has an estimated audience of 835,168 people in Germany.

#196among Soccer in Germany#1165among Person in Germany#603in Sports

The average David Beckham fan in Germany is 29.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include FIFA World Cup, S.S.C. Napoli, Newcastle United F.C., with strongest over-indexing on FIFA World Cup (4.25× the country average).

Demographically, the David Beckham audience skews more male with an average age of 29.0, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical David Beckham fan in Germany is more male, around 29.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for FIFA World Cup.

Category: Sports · Type: Person · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the David Beckham profile in Germany.

Audience size
835K
in Germany
Gender
35.3%♀
64.7% male
Age
29.0
average years
Country rank
#7598
Person in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of David Beckham fans

35.3% are female, 64.7% are male, average age 29.0.

Fig. 02

Gender split

35.3%
Female
64.7%
Male
Demographic split for David Beckham audience in Germany
MetricValue
Female35.3%
Male64.7%
Average age29.0
Estimated audience size835,168
Fig. 03

Age distribution

Ø 29.0
average years
Age distribution of the David Beckham audience in Germany
Age bracketShare%
16-1948%
20-2922%
30-3914%
40-4910%
50+5%
Fig. 04

Worldwide distribution

4.6%

of the worldwide David Beckham audience comes from Germany.

Worldwide audience distribution share by country for David Beckham
CountryShare
United States17.9%
United Kingdom12.0%
Brazil6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the David Beckham audience in Germany is strongest.

Fig. 05

Top regions by affinity

David Beckham fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.12×
02Hessen~70K1.12×
03Hamburg~20K1.12×
04Bayern~200K1.11×
05Berlin~40K1.11×
06Baden-Württemberg~100K1.10×
07Niedersachsen~80K1.01×
08Rheinland-Pfalz~40K1.01×
09Bremen~7K0.99×
10Schleswig-Holstein~30K0.96×
11Sachsen~40K0.94×
12Saarland~10K0.92×
13Brandenburg~20K0.90×
14Thüringen~20K0.88×
15Mecklenburg-Vorpommern~10K0.87×
16Sachsen-Anhalt~20K0.86×
Fig. 06

Affinity by region

Affinity by region — David Beckham, Germany
0.86×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the David Beckham audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for David Beckham audience
#·InterestCategoryAffinity×
01Atalanta B.C.Sports22.14×
02Newcastle United F.C.Sports21.79×
03Crystal Palace F.C.Sports20.15×
04S.S.C. NapoliSports20.10×
05Aston Villa F.C.Sports19.13×
06Paris Saint-Germain FémininesSports11.59×
07Tottenham Hotspur F.C.Sports11.24×
08Frauen-BundesligaSports10.96×
09Michael OliseSports10.63×
10A.C. MilanSports10.55×
11Inter MilanSports10.49×
12A.S. RomaSports10.41×
13Western UnionBusiness & Career7.60×
14Harry KaneSports7.58×
15Manuel NeuerSports5.67×
16RB LeipzigSports5.36×
17Real Madrid C.F.Sports5.25×
18Borussia DortmundSports4.34×
19FIFA World CupSports4.25×
20FC Bayern MunichSports2.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the David Beckham audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by David Beckham audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.26×
Social Media UsageJOY1.20×
Price SensitivityPREMIUM1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by David Beckham audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.59×
IndulgenceJOY0.65×
Need for SecurityCONSERVATISM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does David Beckham have in Germany?

David Beckham has an estimated audience of 835,168 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of David Beckham fans?

35.3% of David Beckham fans are female, 64.7% are male, with an average age of 29.0 years.

03

Which brands do David Beckham fans like most?

David Beckham fans show strongest brand affinity for FIFA World Cup (4.25×), S.S.C. Napoli (20.1×), and Newcastle United F.C. (21.79×) over the country average.

04

Where do David Beckham fans live in Germany?

David Beckham fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do David Beckham fans also like?

Beyond David Beckham itself, the audience over-indexes on S.S.C. Napoli (20.1×), Newcastle United F.C. (21.79×), Borussia Dortmund (4.34×), and Tottenham Hotspur F.C. (11.24×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

See David Beckham audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for David Beckham. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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