David Beckham Audience in Germany
David Beckham has an estimated audience of 853,869 people in Germany. 35.3% are female, 64.7% are male, average age 29.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, S.S.C. Napoli, Newcastle United F.C., Tottenham Hotspur F.C., A.C. Milan.
The average David Beckham fan in Germany is 29.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, S.S.C. Napoli, Newcastle United F.C., with strongest over-indexing on Borussia Dortmund (4.34× the country average). Demographically, the David Beckham audience skews more male with an average age of 29.0, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Soccer
Demographics of David Beckham fans
| Metric | Value |
|---|---|
| Female | 35.3% |
| Male | 64.7% |
| Average age | 29.0 |
| Estimated audience size | 853,869 |
Audience persona
The typical David Beckham fan in Germany is more male, around 29.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 217,614 | 1.16× |
| Bayern | 152,364 | 1.11× |
| Baden-Württemberg | 132,917 | 1.14× |
| Niedersachsen | 85,758 | 1.03× |
| Hessen | 74,194 | 1.14× |
| Berlin | 42,950 | 1.12× |
| Rheinland-Pfalz | 42,625 | 1× |
| Sachsen | 39,173 | 0.94× |
| Schleswig-Holstein | 29,592 | 0.97× |
| Brandenburg | 24,060 | 0.91× |
| Hamburg | 21,555 | 1.12× |
| Sachsen-Anhalt | 18,679 | 0.84× |
| Thüringen | 18,306 | 0.84× |
| Mecklenburg-Vorpommern | 13,888 | 0.85× |
| Saarland | 9,091 | 0.87× |
| Bremen | 6,995 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 4.34× | Sports |
| S.S.C. Napoli | 20.1× | Sports |
| Newcastle United F.C. | 21.79× | Sports |
| Tottenham Hotspur F.C. | 11.24× | Sports |
| A.C. Milan | 10.55× | Sports |
| Real Madrid C.F. | 5.25× | Sports |
| FIFA World Cup | 4.25× | Sports |
| Inter Milan | 10.49× | Sports |
| Western Union | 7.6× | Business & Career |
| Aston Villa F.C. | 19.13× | Sports |
| Paris Saint-Germain Féminines | 11.59× | Sports |
| A.S. Roma | 10.41× | Sports |
| Michael Olise | 10.63× | Sports |
| Atalanta B.C. | 22.14× | Sports |
| RB Leipzig | 5.36× | Sports |
| Transfermarkt | 4.23× | Sports |
| Harry Kane | 7.58× | Sports |
| CR Flamengo | 23.17× | Sports |
| Manchester United F.C. | 5.53× | Sports |
| Cristiano Ronaldo | 6.52× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.34 |
| Early Adopter Mentality | POWER | 1.29 |
| Patriotism | CONSERVATISM | 1.19 |
| Quality Awareness | PREMIUM | 1.18 |
| Social Media Usage | JOY | 1.17 |
| Sustainability | BALANCE | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.2% |
| United Kingdom | 14.2% |
| Brazil | 5.4% |
See David Beckham audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does David Beckham have in Germany?
David Beckham has an estimated audience of 853,869 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of David Beckham fans?
35.3% of David Beckham fans are female, 64.7% are male, with an average age of 29.0 years.
Which brands do David Beckham fans like most?
David Beckham fans show strongest brand affinity for Borussia Dortmund (4.34×), S.S.C. Napoli (20.1×), and Newcastle United F.C. (21.79×) over the country average.
Where do David Beckham fans live in Germany?
David Beckham fans in Germany are most concentrated in Nordrhein-Westfalen (reach 217,614), Bayern (reach 152,364), and Baden-Württemberg (reach 132,917). These three regions account for the largest share of the active audience.
What other brands do David Beckham fans also like?
Beyond David Beckham itself, the audience over-indexes on S.S.C. Napoli (20.1×), Newcastle United F.C. (21.79×), Tottenham Hotspur F.C. (11.24×), and A.C. Milan (10.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for David Beckham. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.