S.S.C. Napoli Audience in Germany
S.S.C. Napoli has an estimated audience of 1,170,714 people in Germany. 29.7% are female, 70.3% are male, average age 30.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Live events, Sports and outdoors, Music, Outdoor recreation, Arts and music.
The average S.S.C. Napoli fan in Germany is 30.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Live events, Sports and outdoors, Music, with strongest over-indexing on Live events (3.62× the country average). Demographically, the S.S.C. Napoli audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Sports Activity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of S.S.C. Napoli fans
| Metric | Value |
|---|---|
| Female | 29.7% |
| Male | 70.3% |
| Average age | 30.9 |
| Estimated audience size | 1,170,714 |
Audience persona
The typical S.S.C. Napoli fan in Germany is more male, around 30.9 years old, with strong Sports Activity tendencies and a notable affinity for Live events.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 429,312 | 1.36× |
| Baden-Württemberg | 355,897 | 1.81× |
| Bayern | 289,804 | 1.25× |
| Hessen | 146,785 | 1.34× |
| Niedersachsen | 146,781 | 1.05× |
| Sachsen | 63,260 | 0.9× |
| Berlin | 62,810 | 0.98× |
| Schleswig-Holstein | 43,411 | 0.84× |
| Rheinland-Pfalz | 42,065 | 0.58× |
| Hamburg | 35,775 | 1.1× |
| Brandenburg | 31,583 | 0.71× |
| Sachsen-Anhalt | 26,846 | 0.72× |
| Thüringen | 26,088 | 0.71× |
| Mecklenburg-Vorpommern | 18,911 | 0.69× |
| Saarland | 18,469 | 1.05× |
| Bremen | 11,058 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Live events | 3.62× | Music & Radio |
| Sports and outdoors | 3× | Sports |
| Music | 2.95× | Business & Career |
| Outdoor recreation | 3.05× | Sports |
| Arts and music | 2.75× | Arts & Culture |
| Online shopping | 3× | Shopping |
| Movies | 2.86× | Movies & TV |
| Clothing | 2.74× | Fashion & Accessoires |
| Family and relationships | 2.92× | Kids & Family |
| Shopping | 2.49× | Shopping |
| Consumer electronics | 2.53× | Technology & Electronics |
| Education | 3.75× | Business & Career |
| Food and drink | 2.26× | Food & Beverages |
| Blanco | 26.89× | Music & Radio |
| Well-being | 3.89× | Health |
| Reading | 2.31× | Literature |
| Design | 2.38× | Home & Garden |
| Footwear | 3.4× | Fashion & Accessoires |
| Recreation | 3.75× | Travel & Leisure |
| Investment | 3.8× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.34 |
| Luxury Orientation | PREMIUM | 1.34 |
| Risk Appetite | THRILL | 1.31 |
| DIY Mentality | THRILL | 1.24 |
| Social Media Usage | JOY | 1.23 |
| Spirituality | BALANCE | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 37.4% |
| United States | 6.2% |
| Brazil | 4.4% |
See S.S.C. Napoli audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does S.S.C. Napoli have in Germany?
S.S.C. Napoli has an estimated audience of 1,170,714 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of S.S.C. Napoli fans?
29.7% of S.S.C. Napoli fans are female, 70.3% are male, with an average age of 30.9 years.
Which brands do S.S.C. Napoli fans like most?
S.S.C. Napoli fans show strongest brand affinity for Live events (3.62×), Sports and outdoors (3×), and Music (2.95×) over the country average.
Where do S.S.C. Napoli fans live in Germany?
S.S.C. Napoli fans in Germany are most concentrated in Nordrhein-Westfalen (reach 429,312), Baden-Württemberg (reach 355,897), and Bayern (reach 289,804). These three regions account for the largest share of the active audience.
What other brands do S.S.C. Napoli fans also like?
Beyond S.S.C. Napoli itself, the audience over-indexes on Sports and outdoors (3×), Music (2.95×), Outdoor recreation (3.05×), and Arts and music (2.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for S.S.C. Napoli. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.