Rascasse Audience Intelligence

Investment Audience in Germany

A data profile of the people who buy, follow and care about Investment in Germany — modelled from more than twelve digital signal sources. Investment has an estimated audience of 10,913,775 people in Germany.

#156among Topic in Germany#26in Business & Career

The average Investment fan in Germany is 41.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nature, Family, Germany, with strongest over-indexing on Nature (2.96× the country average).

Demographically, the Investment audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Investment fan in Germany is more male, around 41.4 years old, with strong Quality Awareness tendencies and a notable affinity for Nature.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Investment profile in Germany.

Audience size
10.9M
in Germany
Gender
42.1%♀
57.9% male
Age
41.4
average years
Country rank
#271
Topic in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Investment fans

42.1% are female, 57.9% are male, average age 41.4.

Fig. 02

Gender split

42.1%
Female
57.9%
Male
Demographic split for Investment audience in Germany
MetricValue
Female42.1%
Male57.9%
Average age41.4
Estimated audience size10,913,775
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Investment audience in Germany
Age bracketShare%
16-1915%
20-2917%
30-3922%
40-4924%
50+23%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Investment audience comes from Germany.

Worldwide audience distribution share by country for Investment
CountryShare
United States17.5%
Brazil5.4%
Japan4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Investment audience in Germany is strongest.

Fig. 05

Top regions by affinity

Investment fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~1.5M1.96×
02Baden-Württemberg~2M1.25×
03Bremen~100K1.21×
04Bayern~2M1.14×
05Berlin~500K1.08×
06Rheinland-Pfalz~600K1.03×
07Hamburg~300K1.03×
08Thüringen~300K1.01×
09Nordrhein-Westfalen~2.5M0.98×
10Niedersachsen~1M0.95×
11Sachsen~500K0.89×
12Saarland~100K0.81×
13Brandenburg~300K0.80×
14Schleswig-Holstein~300K0.77×
15Mecklenburg-Vorpommern~100K0.69×
16Sachsen-Anhalt~200K0.68×
Fig. 06

Affinity by region

Affinity by region — Investment, Germany
0.68×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Investment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Investment audience
#·InterestCategoryAffinity×
01FIS Alpine Ski World CupSports4.43×
02Tour de FranceSports3.79×
03Sports bettingGames3.79×
04Arnold SchwarzeneggerMovies & TV3.38×
05NatureHome & Garden2.96×
06VacationsTravel & Leisure2.66×
07MSNNews2.58×
08First-time buyerShopping2.56×
09Google NewsNews2.43×
10LodgingTravel & Leisure2.30×
11RyanairTravel & Leisure2.16×
12FamilyKids & Family2.13×
13EmailTechnology & Electronics1.95×
14Personal financeBusiness & Career1.94×
15German languagePolitics & Society1.91×
16Alpine skiingSports1.73×
17StuttgartTravel & Leisure1.67×
18Real estateBusiness & Career1.61×
19GermanyTravel & Leisure1.60×
20CommerzbankBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Investment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Investment audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.68×
Risk AppetiteTHRILL1.60×
IndulgenceJOY1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Investment audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.88×
Price SensitivityPREMIUM0.92×
Pet OwnershipJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Investment have in Germany?

Investment has an estimated audience of 10,913,775 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Investment fans?

42.1% of Investment fans are female, 57.9% are male, with an average age of 41.4 years.

03

Which brands do Investment fans like most?

Investment fans show strongest brand affinity for Nature (2.96×), Family (2.13×), and Germany (1.6×) over the country average.

04

Where do Investment fans live in Germany?

Investment fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2.5M), Bayern (reach ~2M), and Baden-Württemberg (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Investment fans also like?

Beyond Investment itself, the audience over-indexes on Family (2.13×), Germany (1.6×), Vacations (2.66×), and Tour de France (3.79×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Investment audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Investment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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