Investment Audience in Germany
Investment has an estimated audience of 10,913,775 people in Germany. 42.1% are female, 57.9% are male, average age 41.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Progressive rock, Stradivarius, Natural rubber, Business English.
The average Investment fan in Germany is 41.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Progressive rock, Stradivarius, with strongest over-indexing on Gil Ofarim (2.56× the country average). Demographically, the Investment audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Investment fans
| Metric | Value |
|---|---|
| Female | 42.1% |
| Male | 57.9% |
| Average age | 41.4 |
| Estimated audience size | 10,913,775 |
Audience persona
The typical Investment fan in Germany is more male, around 41.4 years old, with strong Indulgence tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,190,889 | 0.92× |
| Bayern | 1,944,053 | 1.11× |
| Baden-Württemberg | 1,919,830 | 1.29× |
| Hessen | 1,755,740 | 2.11× |
| Niedersachsen | 975,626 | 0.92× |
| Rheinland-Pfalz | 589,215 | 1.08× |
| Berlin | 566,204 | 1.16× |
| Sachsen | 444,904 | 0.83× |
| Thüringen | 293,484 | 1.06× |
| Schleswig-Holstein | 268,307 | 0.68× |
| Brandenburg | 260,405 | 0.77× |
| Hamburg | 246,997 | 1× |
| Sachsen-Anhalt | 164,910 | 0.58× |
| Mecklenburg-Vorpommern | 119,971 | 0.58× |
| Bremen | 109,614 | 1.17× |
| Saarland | 99,237 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.56× | Music & Radio |
| Progressive rock | 2.03× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Natural rubber | 2.14× | Cars & Mobility |
| Business English | 2.45× | Business & Career |
| KLIX (AM) | 1.73× | Music & Radio |
| Home Delivery | 1.81× | Food & Beverages |
| Corfu (regional unit) | 1.94× | Travel & Leisure |
| Volvo V60 | 2.47× | Cars & Mobility |
| Graham Greene (actor) | 1.95× | |
| San Gil | 1.86× | Travel & Leisure |
| Theocracy | 4.11× | Music & Radio |
| Glashütte | 1.74× | Travel & Leisure |
| Keeper (password manager) | 1.61× | Technology & Electronics |
| ESFP | 2.87× | Politics & Society |
| La Crosse, Wisconsin | 2.05× | Travel & Leisure |
| Gender-neutral language | 1.88× | Politics & Society |
| Pantsuit | 2.19× | Fashion & Accessoires |
| Throne of Glass | 1.79× | Literature |
| Moroccan riad | 1.89× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.48 |
| Luxury Orientation | PREMIUM | 1.42 |
| Career Orientation | POWER | 1.3 |
| Design Affinity | PREMIUM | 1.28 |
| Quality Awareness | PREMIUM | 1.23 |
| Sports Activity | POWER | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| Brazil | 5.4% |
| Japan | 4.3% |
See Investment audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Investment have in Germany?
Investment has an estimated audience of 10,913,775 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Investment fans?
42.1% of Investment fans are female, 57.9% are male, with an average age of 41.4 years.
Which brands do Investment fans like most?
Investment fans show strongest brand affinity for Gil Ofarim (2.56×), Progressive rock (2.03×), and Stradivarius (1.97×) over the country average.
Where do Investment fans live in Germany?
Investment fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,190,889), Bayern (reach 1,944,053), and Baden-Württemberg (reach 1,919,830). These three regions account for the largest share of the active audience.
What other brands do Investment fans also like?
Beyond Investment itself, the audience over-indexes on Progressive rock (2.03×), Stradivarius (1.97×), Natural rubber (2.14×), and Business English (2.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Investment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.