Investment Audience in Germany

Investment logo

Investment has an estimated audience of 10,913,775 people in Germany. 42.1% are female, 57.9% are male, average age 41.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Vacations, Family, Ryanair, Personal finance.

The average Investment fan in Germany is 41.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Vacations, Family, with strongest over-indexing on Tagesschau (1.92× the country average). Demographically, the Investment audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Investment fans

Demographic split for Investment audience in Germany
MetricValue
Female42.1%
Male57.9%
Average age41.4
Estimated audience size10,913,775

Audience persona

The typical Investment fan in Germany is more male, around 41.4 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.

Top regions in Germany

Top regions ranked by reach for Investment in Germany
RegionReachAffinity
Nordrhein-Westfalen2,190,8890.92×
Bayern1,944,0531.11×
Baden-Württemberg1,919,8301.29×
Hessen1,755,7402.11×
Niedersachsen975,6260.92×
Rheinland-Pfalz589,2151.08×
Berlin566,2041.16×
Sachsen444,9040.83×
Thüringen293,4841.06×
Schleswig-Holstein268,3070.68×
Brandenburg260,4050.77×
Hamburg246,997
Sachsen-Anhalt164,9100.58×
Mecklenburg-Vorpommern119,9710.58×
Bremen109,6141.17×
Saarland99,2370.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Investment audience
BrandAffinityCategory
Tagesschau1.92×Movies & TV
Vacations2.53×Travel & Leisure
Family1.68×Kids & Family
Ryanair2.14×Travel & Leisure
Personal finance1.72×Business & Career
Self care2.76×Health
Transfermarkt2.2×Sports
Arnold Schwarzenegger4.9×Movies & TV
Stuttgart2.51×Travel & Leisure
ImmoScout241.79×Home & Garden
Art exhibition2.8×Arts & Culture
Meghan Markle4.61×Fashion & Accessoires
Hygiene2.3×Beauty & Wellness
German language1.97×Politics & Society
Alpine skiing2.3×Sports
Hairstyle2.13×Beauty & Wellness
Do it yourself (DIY)1.51×Home & Garden
Real estate1.55×Business & Career
Walking2.97×Sports
Iron Maiden5.19×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Investment audience
TraitClusterScore
IndulgenceJOY1.48
Luxury OrientationPREMIUM1.42
Career OrientationPOWER1.3
Design AffinityPREMIUM1.28
Quality AwarenessPREMIUM1.23
Sports ActivityPOWER1.2

Worldwide distribution

Worldwide audience distribution share by country for Investment
CountryShare
United States17.6%
Brazil5.4%
Japan4.3%

See Investment audiences in other countries

More Business & Career audiences in Germany

Frequently asked questions

How many fans does Investment have in Germany?

Investment has an estimated audience of 10,913,775 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Investment fans?

42.1% of Investment fans are female, 57.9% are male, with an average age of 41.4 years.

Which brands do Investment fans like most?

Investment fans show strongest brand affinity for Tagesschau (1.92×), Vacations (2.53×), and Family (1.68×) over the country average.

Where do Investment fans live in Germany?

Investment fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,190,889), Bayern (reach 1,944,053), and Baden-Württemberg (reach 1,919,830). These three regions account for the largest share of the active audience.

What other brands do Investment fans also like?

Beyond Investment itself, the audience over-indexes on Vacations (2.53×), Family (1.68×), Ryanair (2.14×), and Personal finance (1.72×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Investment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.