Investment Audience in France
Investment has an estimated audience of 9,611,004 people in France. 46.2% are female, 53.8% are male, average age 45.6. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur. Top brand affinities: Orange, Google News, Crédit Mutuel, Kitchen garden, Personal finance.
The average Investment fan in France is 45.6 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur. Top brand affinities include Orange, Google News, Crédit Mutuel, with strongest over-indexing on Orange (2.87× the country average). Demographically, the Investment audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Patriotism, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Investment fans
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 45.6 |
| Estimated audience size | 9,611,004 |
Audience persona
The typical Investment fan in France is balanced, around 45.6 years old, with strong Patriotism tendencies and a notable affinity for Orange.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 2,640,547 | 1.53× |
| Auvergne-Rhône-Alpes | 1,181,732 | 1.04× |
| Provence-Alpes-Côte d'Azur | 1,094,801 | 1.54× |
| Grand Est | 900,092 | 1.16× |
| Occitanie | 871,575 | 1.05× |
| Nouvelle-Aquitaine | 848,015 | 1× |
| Hauts-de-France | 760,749 | 0.9× |
| Pays de la Loire | 417,487 | 0.78× |
| Bourgogne-Franche-Comté | 403,663 | 1.04× |
| Normandy | 358,354 | 0.77× |
| Brittany | 351,914 | 0.75× |
| Centre-Val de Loire | 276,346 | 0.76× |
| Corsica | 32,236 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Orange | 2.87× | Technology & Electronics |
| Google News | 2.69× | News |
| Crédit Mutuel | 2.94× | Business & Career |
| Kitchen garden | 5.61× | Home & Garden |
| Personal finance | 2.11× | Business & Career |
| TikTok | 1.73× | Internet & Social Media |
| Foot Mercato | 2.6× | Sports |
| Fnac | 2.34× | Shopping |
| Anthropology | 2.88× | Business & Career |
| Free Mobile | 2.53× | Technology & Electronics |
| Voici | 2.68× | News |
| Lodging | 2.89× | Travel & Leisure |
| France Info | 2.15× | Movies & TV |
| 1.88× | Internet & Social Media | |
| Conforama | 1.82× | Home & Garden |
| Lidl | 1.69× | Shopping |
| Real estate | 1.76× | Business & Career |
| Germany | 2.21× | Travel & Leisure |
| Happiness | 1.7× | Health |
| Tinder | 3.99× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.82 |
| Mindfulness | BALANCE | 1.43 |
| Travelling | THRILL | 1.41 |
| Convenience Orientation | PREMIUM | 1.38 |
| Career Orientation | POWER | 1.29 |
| Luxury Orientation | PREMIUM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| Brazil | 5.4% |
| Japan | 4.3% |
See Investment audiences in other countries
More Business & Career audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Investment have in France?
Investment has an estimated audience of 9,611,004 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Investment fans?
46.2% of Investment fans are female, 53.8% are male, with an average age of 45.6 years.
Which brands do Investment fans like most?
Investment fans show strongest brand affinity for Orange (2.87×), Google News (2.69×), and Crédit Mutuel (2.94×) over the country average.
Where do Investment fans live in France?
Investment fans in France are most concentrated in Île-de-France (reach 2,640,547), Auvergne-Rhône-Alpes (reach 1,181,732), and Provence-Alpes-Côte d'Azur (reach 1,094,801). These three regions account for the largest share of the active audience.
What other brands do Investment fans also like?
Beyond Investment itself, the audience over-indexes on Google News (2.69×), Crédit Mutuel (2.94×), Kitchen garden (5.61×), and Personal finance (2.11×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Investment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.