A data profile of the people who buy, follow and care about Investment in India — modelled from more than twelve digital signal sources. Investment has an estimated audience of 17,590,303 people in India.
Investment has an estimated audience of 17,590,303 people in India. 21.7% are female, 78.3% are male, average age 33.4. Top brand affinities: Automobiles, Apartment, Social media marketing, Spas, Gambling.
Top brand affinities include Automobiles, Apartment, Social media marketing, with strongest over-indexing on Automobiles (1.57× the country average).
Demographically, the Investment audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
The typical Investment fan in India is more male, around 33.4 years old, with strong Career Orientation tendencies and a notable affinity for Automobiles.
The key figures that characterise the Investment profile in India.
21.7% are female, 78.3% are male, average age 33.4.
| Metric | Value |
|---|---|
| Female | 21.7% |
| Male | 78.3% |
| Average age | 33.4 |
| Estimated audience size | 17,590,303 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 29% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 10% |
of the worldwide Investment audience comes from India.
| Country | Share |
|---|---|
| United States | 17.5% |
| Brazil | 5.4% |
| Japan | 4.3% |
The strongest cross-interests of the Investment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Social media marketing | Business & Career | 1.96× | ||
| 02 | OLX | Shopping | 1.95× | ||
| 03 | Self-employment | Business & Career | 1.92× | ||
| 04 | Apartment | Business & Career | 1.78× | ||
| 05 | Volunteering | Politics & Society | 1.75× | ||
| 06 | Retail banking | Business & Career | 1.71× | ||
| 07 | Passive income | Business & Career | 1.71× | ||
| 08 | Desserts | Food & Beverages | 1.64× | ||
| 09 | Bars | Travel & Leisure | 1.62× | ||
| 10 | Sunglasses | Fashion & Accessoires | 1.61× | ||
| 11 | Spas | Beauty & Wellness | 1.58× | ||
| 12 | Drawing | Home & Garden | 1.58× | ||
| 13 | Automobiles | Cars & Mobility | 1.57× | ||
| 14 | Innovation | Business & Career | 1.56× | ||
| 15 | Tattoos | Fashion & Accessoires | 1.55× | ||
| 16 | Toys | Games | 1.53× | ||
| 17 | Gambling | Games | 1.52× | ||
| 18 | Vacations | Travel & Leisure | 1.52× | ||
| 19 | Dogs | Pets & Animals | 1.51× | ||
| 20 | Himalayas | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.45× | |
| Convenience Orientation | PREMIUM | 1.25× | |
| Extroversion | THRILL | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.75× | |
| Price Sensitivity | PREMIUM | 0.75× | |
| Social Media Usage | JOY | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Investment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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