A data profile of the people who buy, follow and care about Investment in Ireland — modelled from more than twelve digital signal sources. Investment has an estimated audience of 1,074,061 people in Ireland.
Investment has an estimated audience of 1,074,061 people in Ireland. 51.4% are female, 48.6% are male, average age 41.7. Top brand affinities: Apartment, Innovation, Business class, Now TV, Hot tub.
Top brand affinities include Apartment, Innovation, Business class, with strongest over-indexing on Apartment (1.5× the country average).
Demographically, the Investment audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Quality Awareness, Career Orientation.
The typical Investment fan in Ireland is balanced, around 41.7 years old, with strong Quality Awareness tendencies and a notable affinity for Apartment.
The key figures that characterise the Investment profile in Ireland.
51.4% are female, 48.6% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 41.7 |
| Estimated audience size | 1,074,061 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Investment audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 17.5% |
| Brazil | 5.4% |
| Japan | 4.3% |
The strongest cross-interests of the Investment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ford Kuga | Cars & Mobility | 1.78× | ||
| 02 | Retail banking | Business & Career | 1.77× | ||
| 03 | Mobile payment | Business & Career | 1.77× | ||
| 04 | Asset management | Business & Career | 1.77× | ||
| 05 | Tesla Motors | Cars & Mobility | 1.75× | ||
| 06 | Innovation | Business & Career | 1.70× | ||
| 07 | Business class | Travel & Leisure | 1.65× | ||
| 08 | Real estate investment trust | Business & Career | 1.64× | ||
| 09 | Stock market | Business & Career | 1.58× | ||
| 10 | Singapore | Travel & Leisure | 1.58× | ||
| 11 | Bentley | Cars & Mobility | 1.58× | ||
| 12 | Citroën | Cars & Mobility | 1.57× | ||
| 13 | Kia Sportage | Cars & Mobility | 1.57× | ||
| 14 | Luxury Watches | Fashion & Accessoires | 1.55× | ||
| 15 | Czech Republic | Travel & Leisure | 1.54× | ||
| 16 | Simon Cowell | Movies & TV | 1.52× | ||
| 17 | Now TV | Movies & TV | 1.51× | ||
| 18 | Hot tub | Home & Garden | 1.51× | ||
| 19 | New Zealand | Travel & Leisure | 1.51× | ||
| 20 | Apartment | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.41× | |
| Career Orientation | POWER | 1.30× | |
| Luxury Orientation | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.86× | |
| Price Sensitivity | PREMIUM | 0.86× | |
| Healthy Lifestyle | BALANCE | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Investment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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