A data profile of the people who buy, follow and care about Apartment in Ireland — modelled from more than twelve digital signal sources. Apartment has an estimated audience of 1,095,525 people in Ireland.
Apartment has an estimated audience of 1,095,525 people in Ireland. 61.0% are female, 39.0% are male, average age 44.0. Top brand affinities: House, Design, Family, Home improvement, Furniture.
Top brand affinities include House, Design, Family, with strongest over-indexing on House (1.79× the country average).
Demographically, the Apartment audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Design Affinity, Social Media Usage.
The typical Apartment fan in Ireland is more female, around 44.0 years old, with strong Design Affinity tendencies and a notable affinity for House.
The key figures that characterise the Apartment profile in Ireland.
61.0% are female, 39.0% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 44.0 |
| Estimated audience size | 1,095,525 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 23% | |
| 40-49 | 27% | |
| 50+ | 27% |
of the worldwide Apartment audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 18.4% |
| Brazil | 4.5% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Apartment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | House | Home & Garden | 1.79× | ||
| 02 | Real property | Home & Garden | 1.78× | ||
| 03 | Household | Home & Garden | 1.75× | ||
| 04 | Individual | Politics & Society | 1.74× | ||
| 05 | First-time buyer | Shopping | 1.67× | ||
| 06 | Starter home | Home & Garden | 1.66× | ||
| 07 | Home improvement | Home & Garden | 1.62× | ||
| 08 | Real estate | Business & Career | 1.61× | ||
| 09 | Bedding | Home & Garden | 1.61× | ||
| 10 | Renovation | Home & Garden | 1.59× | ||
| 11 | Lodging | Travel & Leisure | 1.58× | ||
| 12 | Mortgage loans | Business & Career | 1.58× | ||
| 13 | Family | Kids & Family | 1.57× | ||
| 14 | Architecture | Business & Career | 1.53× | ||
| 15 | Design | Home & Garden | 1.52× | ||
| 16 | Furniture | Home & Garden | 1.52× | ||
| 17 | Booking.com | Travel & Leisure | 1.52× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 1.51× | ||
| 19 | Investment | Business & Career | 1.50× | ||
| 20 | Interior design | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.31× | |
| Social Media Usage | JOY | 1.04× | |
| Convenience Orientation | PREMIUM | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.72× | |
| Patriotism | CONSERVATISM | 0.76× | |
| Travelling | THRILL | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Apartment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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