A data profile of the people who buy, follow and care about Do it yourself (DIY) in Ireland — modelled from more than twelve digital signal sources. Do it yourself (DIY) has an estimated audience of 1,499,486 people in Ireland.
Do it yourself (DIY) has an estimated audience of 1,499,486 people in Ireland. 62.4% are female, 37.6% are male, average age 43.0. Top brand affinities: Screwfix, Landscape design, Tree house, Sheep farming, Farmers' market.
Top brand affinities include Screwfix, Landscape design, Tree house, with strongest over-indexing on Screwfix (1.85× the country average).
Demographically, the Do it yourself (DIY) audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Design Affinity, Patriotism.
The typical Do it yourself (DIY) fan in Ireland is more female, around 43.0 years old, with strong Design Affinity tendencies and a notable affinity for Screwfix.
The key figures that characterise the Do it yourself (DIY) profile in Ireland.
62.4% are female, 37.6% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 43.0 |
| Estimated audience size | 1,499,486 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 24% | |
| 40-49 | 26% | |
| 50+ | 25% |
of the worldwide Do it yourself (DIY) audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 4.9% |
| France | 4.5% |
The strongest cross-interests of the Do it yourself (DIY) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sheep farming | Travel & Leisure | 6.01× | ||
| 02 | Tree house | Kids & Family | 4.95× | ||
| 03 | Farmers' market | Food & Beverages | 3.35× | ||
| 04 | Wildlife photography | Technology & Electronics | 3.03× | ||
| 05 | Decoration | Home & Garden | 2.82× | ||
| 06 | Landscape design | Business & Career | 2.79× | ||
| 07 | Gardener | Home & Garden | 2.74× | ||
| 08 | Flowering plant | Home & Garden | 2.41× | ||
| 09 | Estate (land) | Business & Career | 2.40× | ||
| 10 | Yarn | Fashion & Accessoires | 2.34× | ||
| 11 | Weaving | Fashion & Accessoires | 2.25× | ||
| 12 | Flower bouquet | Home & Garden | 2.14× | ||
| 13 | Halfords | Cars & Mobility | 2.12× | ||
| 14 | Culinary art | Arts & Culture | 2.05× | ||
| 15 | Screwfix | Home & Garden | 1.85× | ||
| 16 | Handicraft | Home & Garden | 1.83× | ||
| 17 | Home construction | Home & Garden | 1.78× | ||
| 18 | Home repair | Home & Garden | 1.63× | ||
| 19 | Landscaping | Home & Garden | 1.58× | ||
| 20 | Tree | Home & Garden | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.27× | |
| Patriotism | CONSERVATISM | 0.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.68× | |
| Design Affinity | PREMIUM | 1.27× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Do it yourself (DIY). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.