A data profile of the people who buy, follow and care about Handicraft in Ireland — modelled from more than twelve digital signal sources. Handicraft has an estimated audience of 1,215,009 people in Ireland.
Handicraft has an estimated audience of 1,215,009 people in Ireland. 66.0% are female, 34.0% are male, average age 44.4. Top brand affinities: IKEA, Do it yourself (DIY), TK Maxx, Children's clothing, Zoo.
Top brand affinities include IKEA, Do it yourself (DIY), TK Maxx, with strongest over-indexing on IKEA (1.58× the country average).
Demographically, the Handicraft audience skews more female with an average age of 44.4, and over-indexes on personality traits such as DIY Mentality, Tradition.
The typical Handicraft fan in Ireland is more female, around 44.4 years old, with strong DIY Mentality tendencies and a notable affinity for IKEA.
The key figures that characterise the Handicraft profile in Ireland.
66.0% are female, 34.0% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 44.4 |
| Estimated audience size | 1,215,009 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 28% |
of the worldwide Handicraft audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.2% |
| Brazil | 5.4% |
The strongest cross-interests of the Handicraft audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Etsy | Fashion & Accessoires | 2.01× | ||
| 02 | Birkenstock | Fashion & Accessoires | 1.90× | ||
| 03 | Hypermarket | Shopping | 1.88× | ||
| 04 | Microwave oven | Home & Garden | 1.87× | ||
| 05 | Do it yourself (DIY) | Home & Garden | 1.83× | ||
| 06 | Non-alcoholic beverage | Food & Beverages | 1.78× | ||
| 07 | TK Maxx | Shopping | 1.70× | ||
| 08 | Employment agency | Business & Career | 1.70× | ||
| 09 | Zoo | Kids & Family | 1.69× | ||
| 10 | Essential oil | Home & Garden | 1.69× | ||
| 11 | Cappuccino | Food & Beverages | 1.65× | ||
| 12 | Lego | Kids & Family | 1.64× | ||
| 13 | Crochet | Home & Garden | 1.63× | ||
| 14 | Lip balm | Beauty & Wellness | 1.61× | ||
| 15 | IKEA | Home & Garden | 1.58× | ||
| 16 | Waxing | Beauty & Wellness | 1.58× | ||
| 17 | Weaving | Fashion & Accessoires | 1.54× | ||
| 18 | Fertilizer | Home & Garden | 1.53× | ||
| 19 | Children's clothing | Fashion & Accessoires | 1.52× | ||
| 20 | Innovation | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.51× | |
| Tradition | CONSERVATISM | 1.49× | |
| Design Affinity | PREMIUM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.84× | |
| Early Adopter Mentality | POWER | 0.88× | |
| Social Media Usage | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Handicraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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