Handicraft Audience in Spain
Handicraft has an estimated audience of 10,826,480 people in Spain. 67.5% are female, 32.5% are male, average age 44.8. Top brand affinities: Singer-songwriter, Sports nutrition, Aldi, TripAdvisor, Iberia (airline).
Top brand affinities include Singer-songwriter, Sports nutrition, Aldi, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Handicraft audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Creativity, DIY Mentality.
Category: Home & Garden · Type: Topic
Demographics of Handicraft fans
| Metric | Value |
|---|---|
| Female | 67.5% |
| Male | 32.5% |
| Average age | 44.8 |
| Estimated audience size | 10,826,480 |
Audience persona
The typical Handicraft fan in Spain is more female, around 44.8 years old, with strong Creativity tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| Sports nutrition | 7.93× | Food & Beverages |
| Aldi | 3.07× | Shopping |
| TripAdvisor | 2.94× | Travel & Leisure |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Local food | 2.75× | Food & Beverages |
| Oncology | 5.64× | Health |
| 1.66× | Internet & Social Media | |
| Flower | 2.03× | Home & Garden |
| Do it yourself (DIY) | 1.72× | Home & Garden |
| Crafts | 1.56× | Home & Garden |
| Lunch | 2.48× | Food & Beverages |
| Coches.net | 1.63× | Cars & Mobility |
| Flower bouquet | 3.09× | Home & Garden |
| Kundalini yoga | 3.56× | Health |
| Sewing | 1.94× | Home & Garden |
| Crochet | 2.19× | Home & Garden |
| Hair conditioner | 2.8× | Beauty & Wellness |
| Decorative arts | 1.91× | Arts & Culture |
| MSN | 1.66× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.48 |
| DIY Mentality | THRILL | 1.46 |
| Design Affinity | PREMIUM | 1.34 |
| Community Orientation | OPEN | 1.09 |
| Mindfulness | BALANCE | 1.08 |
| Pet Ownership | JOY | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.2% |
| Brazil | 5.4% |
See Handicraft audiences in other countries
More Home & Garden audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Handicraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.