Handicraft Audience in Mexico
Handicraft has an estimated audience of 7,328,587 people in Mexico. 59.4% are female, 40.6% are male, average age 35.2. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, Valentine's Day.
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (433.21× the country average). Demographically, the Handicraft audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Home & Garden · Type: Topic
Demographics of Handicraft fans
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 35.2 |
| Estimated audience size | 7,328,587 |
Audience persona
The typical Handicraft fan in Mexico is more female, around 35.2 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
Top brand affinities of Handicraft fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Costa Rica | 433.21× | Travel & Leisure |
| Shopping and fashion | 194.21× | Shopping |
| Game consoles | 108.56× | Technology & Electronics |
| Catholic Church | 97.71× | Politics & Society |
| Valentine's Day | 135.44× | Kids & Family |
| Exfoliation (cosmetology) | 154.04× | Beauty & Wellness |
| Sarcasm | 65.14× | Politics & Society |
| Travel agency | 66.34× | Travel & Leisure |
| Mobile game | 47× | Games |
| Banana | 49.46× | Food & Beverages |
| El País | 51.87× | News |
| Dentistry | 47.04× | Business & Career |
| Broadcasting of sports events | 45.84× | Movies & TV |
| Breastfeeding | 37.39× | Kids & Family |
| Daily Horoscope | 434.19× | Internet & Social Media |
| Sexology | 32.57× | Kids & Family |
| Multi-level marketing | 41.01× | Business & Career |
| Freeware | 25.33× | Technology & Electronics |
| Love & Sex | 33.11× | Kids & Family |
| Orange (fruit) | 36.19× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 20.35 |
| Travelling | THRILL | 17.42 |
| Urban Lifestyle | OPEN | 3.65 |
| Risk Appetite | THRILL | 1.96 |
| Mindfulness | BALANCE | 1.59 |
| Creativity | OPEN | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.2% |
| Brazil | 5.4% |
See Handicraft audiences in other countries
More Home & Garden audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Handicraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.