Handicraft Audience in Mexico
Handicraft has an estimated audience of 7,328,587 people in Mexico. 59.4% are female, 40.6% are male, average age 35.2. Top brand affinities: Catholic Church, Banana, Travel agency, Sarcasm, MSN.
Top brand affinities include Catholic Church, Banana, Travel agency, with strongest over-indexing on Catholic Church (2.77× the country average). Demographically, the Handicraft audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Home & Garden · Type: Topic
Demographics of Handicraft fans
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 35.2 |
| Estimated audience size | 7,328,587 |
Audience persona
The typical Handicraft fan in Mexico is more female, around 35.2 years old, with strong Spirituality tendencies and a notable affinity for Catholic Church.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Catholic Church | 2.77× | Politics & Society |
| Banana | 2.8× | Food & Beverages |
| Travel agency | 2.94× | Travel & Leisure |
| Sarcasm | 2.8× | Politics & Society |
| MSN | 2.47× | News |
| El País | 2.87× | News |
| Dentistry | 2.77× | Business & Career |
| Pedro Pascal | 2.41× | Movies & TV |
| Breastfeeding | 3.49× | Kids & Family |
| Game consoles | 1.72× | Technology & Electronics |
| Freeware | 2.42× | Technology & Electronics |
| Multi-level marketing | 3.8× | Business & Career |
| Sexology | 2.93× | Kids & Family |
| Avocado | 3.11× | Food & Beverages |
| Wattpad | 2.25× | Internet & Social Media |
| Herbalife | 3.92× | Health |
| Papaya | 2.7× | Food & Beverages |
| Bruce Willis | 2.11× | Movies & TV |
| Pilsner | 3.3× | Food & Beverages |
| High school | 2.52× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.27 |
| Travelling | THRILL | 1.27 |
| Creativity | OPEN | 1.17 |
| Urban Lifestyle | OPEN | 1.02 |
| DIY Mentality | THRILL | 1.02 |
| Extroversion | THRILL | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.2% |
| Brazil | 5.4% |
See Handicraft audiences in other countries
More Home & Garden audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Handicraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.