Handicraft Audience in Germany

Demographics of Handicraft fans

Audience persona

The typical Handicraft fan in Germany is more female, around 40.2 years old, with strong DIY Mentality tendencies and a notable affinity for Do it yourself (DIY).

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Handicraft audiences in other countries

• Handicraft — United States
• Handicraft — United Kingdom
• Handicraft — France
• Handicraft — Italy
• Handicraft — Spain
• Handicraft — Brazil
• Handicraft — Japan
• Handicraft — South Korea
• Handicraft — India

More Home & Garden audiences in Germany

• Food and drink (39,623,635)
• Entertainment (39,502,829)
• Business and industry (39,157,865)
• Shopping and fashion (38,134,645)
• Arts and music (37,163,288)

Frequently asked questions

How many fans does Handicraft have in Germany?

Handicraft has an estimated audience of 13,623,145 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.

What is the gender split and age of Handicraft fans?

66.2% of Handicraft fans are female, 33.8% are male, with an average age of 40.2 years.

Which brands do Handicraft fans like most?

Handicraft fans show strongest brand affinity for Do it yourself (DIY) (2.28×), Tagesschau (1.94×), and Pets (1.69×) over the country average.

Where do Handicraft fans live in Germany?

Handicraft fans in Germany are most concentrated in Niedersachsen (reach 2,145,184), Nordrhein-Westfalen (reach 1,958,301), and Bayern (reach 1,753,095). These three regions account for the largest share of the active audience.

What other brands do Handicraft fans also like?

Beyond Handicraft itself, the audience over-indexes on Tagesschau (1.94×), Pets (1.69×), Spiegel Online (1.8×), and Knitting (2.83×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Handicraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.