Rascasse Audience Intelligence

Flowering plant Audience in Germany

A data profile of the people who buy, follow and care about Flowering plant in Germany — modelled from more than twelve digital signal sources. Flowering plant has an estimated audience of 4,247,623 people in Germany.

#840among Topic in Germany#104in Home & Garden

The average Flowering plant fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Succulent plant, Bonsai, Galatasaray S.K., with strongest over-indexing on Succulent plant (8.77× the country average).

Demographically, the Flowering plant audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Pet Ownership, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Flowering plant fan in Germany is more female, around 38.6 years old, with strong Pet Ownership tendencies and a notable affinity for Succulent plant.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Flowering plant profile in Germany.

Audience size
4.2M
in Germany
Gender
60.6%♀
39.4% male
Age
38.6
average years
Country rank
#1361
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Flowering plant fans

60.6% are female, 39.4% are male, average age 38.6.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for Flowering plant audience in Germany
MetricValue
Female60.6%
Male39.4%
Average age38.6
Estimated audience size4,247,623
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Flowering plant audience in Germany
Age bracketShare%
16-1920%
20-2920%
30-3921%
40-4921%
50+17%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Flowering plant audience comes from Germany.

Worldwide audience distribution share by country for Flowering plant
CountryShare
United States23.9%
United Kingdom5.9%
Italy4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Flowering plant audience in Germany is strongest.

Fig. 05

Top regions by affinity

Flowering plant fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~100K1.24×
02Baden-Württemberg~700K1.22×
03Bayern~700K1.09×
04Bremen~40K1.06×
05Nordrhein-Westfalen~1M1.05×
06Niedersachsen~400K1.05×
07Berlin~200K1.01×
08Sachsen~200K0.99×
09Schleswig-Holstein~100K0.95×
10Thüringen~100K0.95×
11Brandenburg~100K0.94×
12Hessen~300K0.91×
13Mecklenburg-Vorpommern~70K0.91×
14Rheinland-Pfalz~200K0.90×
15Saarland~50K0.90×
16Sachsen-Anhalt~100K0.87×
Fig. 06

Affinity by region

Affinity by region — Flowering plant, Germany
0.87×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Flowering plant audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Flowering plant audience
#·InterestCategoryAffinity×
01Succulent plantHome & Garden8.77×
02BonsaiHome & Garden8.35×
03Deutsch lernenBusiness & Career6.33×
04Plant nurseryHome & Garden5.68×
05Flower bouquetHome & Garden5.28×
06Galatasaray S.K.Sports4.02×
07CHECK24Business & Career2.98×
08H&MShopping2.88×
09Electronic musicMusic & Radio2.60×
10IKEAHome & Garden2.59×
11SpotifyInternet & Social Media2.54×
12FC Bayern MunichSports2.38×
13ReadingLiterature2.23×
14BundesligaSports2.15×
15MoviesMovies & TV2.12×
16FoodFood & Beverages2.11×
17Arts and musicArts & Culture2.03×
18PetsPets & Animals2.02×
19VehiclesCars & Mobility2.01×
20Outdoor recreationSports1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Flowering plant audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Flowering plant audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.81×
Luxury OrientationPREMIUM1.79×
TraditionCONSERVATISM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Flowering plant audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.58×
ExtroversionTHRILL0.70×
Need for SecurityCONSERVATISM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Flowering plant have in Germany?

Flowering plant has an estimated audience of 4,247,623 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Flowering plant fans?

60.6% of Flowering plant fans are female, 39.4% are male, with an average age of 38.6 years.

03

Which brands do Flowering plant fans like most?

Flowering plant fans show strongest brand affinity for Succulent plant (8.77×), Bonsai (8.35×), and Galatasaray S.K. (4.02×) over the country average.

04

Where do Flowering plant fans live in Germany?

Flowering plant fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~700K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Flowering plant fans also like?

Beyond Flowering plant itself, the audience over-indexes on Bonsai (8.35×), Galatasaray S.K. (4.02×), FC Bayern Munich (2.38×), and Reading (2.23×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Flowering plant audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Flowering plant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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