Flowering plant Audience in Germany
Flowering plant has an estimated audience of 4,247,623 people in Germany. 60.6% are female, 39.4% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Succulent plant, Bonsai, Galatasaray S.K., Reading, Flower bouquet.
The average Flowering plant fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Succulent plant, Bonsai, Galatasaray S.K., with strongest over-indexing on Succulent plant (8.77× the country average). Demographically, the Flowering plant audience skews more female with an average age of 38.6, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Flowering plant fans
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 38.6 |
| Estimated audience size | 4,247,623 |
Audience persona
The typical Flowering plant fan in Germany is more female, around 38.6 years old, with strong DIY Mentality tendencies and a notable affinity for Succulent plant.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,009,562 | 1.09× |
| Bayern | 779,440 | 1.14× |
| Baden-Württemberg | 703,228 | 1.21× |
| Niedersachsen | 429,342 | 1.04× |
| Hessen | 297,474 | 0.92× |
| Sachsen | 209,436 | 1.01× |
| Berlin | 201,569 | 1.06× |
| Rheinland-Pfalz | 193,932 | 0.91× |
| Schleswig-Holstein | 146,282 | 0.96× |
| Brandenburg | 124,742 | 0.95× |
| Hamburg | 110,962 | 1.16× |
| Thüringen | 103,087 | 0.95× |
| Sachsen-Anhalt | 92,092 | 0.84× |
| Mecklenburg-Vorpommern | 70,317 | 0.87× |
| Saarland | 44,937 | 0.86× |
| Bremen | 37,830 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Succulent plant | 8.77× | Home & Garden |
| Bonsai | 8.35× | Home & Garden |
| Galatasaray S.K. | 4.02× | Sports |
| Reading | 2.23× | Literature |
| Flower bouquet | 5.28× | Home & Garden |
| Deutsch lernen | 6.33× | Business & Career |
| Food | 2.11× | Food & Beverages |
| Arts and music | 2.03× | Arts & Culture |
| Plant nursery | 5.68× | Home & Garden |
| Movies | 2.12× | Movies & TV |
| H&M | 2.88× | Shopping |
| FC Bayern Munich | 2.38× | Sports |
| IKEA | 2.59× | Home & Garden |
| Vehicles | 2.01× | Cars & Mobility |
| Spotify | 2.54× | Internet & Social Media |
| Electronic music | 2.6× | Music & Radio |
| Outdoor recreation | 1.87× | Sports |
| American football | 2.71× | Sports |
| CHECK24 | 2.98× | Business & Career |
| Pets | 2.02× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.9 |
| Design Affinity | PREMIUM | 1.72 |
| Sustainability | BALANCE | 1.67 |
| Sports Activity | POWER | 1.55 |
| Indulgence | JOY | 1.53 |
| Convenience Orientation | PREMIUM | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.9% |
| United Kingdom | 5.9% |
| Italy | 4.7% |
See Flowering plant audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Flowering plant have in Germany?
Flowering plant has an estimated audience of 4,247,623 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Flowering plant fans?
60.6% of Flowering plant fans are female, 39.4% are male, with an average age of 38.6 years.
Which brands do Flowering plant fans like most?
Flowering plant fans show strongest brand affinity for Succulent plant (8.77×), Bonsai (8.35×), and Galatasaray S.K. (4.02×) over the country average.
Where do Flowering plant fans live in Germany?
Flowering plant fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,009,562), Bayern (reach 779,440), and Baden-Württemberg (reach 703,228). These three regions account for the largest share of the active audience.
What other brands do Flowering plant fans also like?
Beyond Flowering plant itself, the audience over-indexes on Bonsai (8.35×), Galatasaray S.K. (4.02×), Reading (2.23×), and Flower bouquet (5.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Flowering plant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.