Succulent plant Audience in Germany
Succulent plant has an estimated audience of 3,666,100 people in Germany. 55.8% are female, 44.2% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bonsai, Plant nursery, stay at home mom, Plant, Flowering plant.
The average Succulent plant fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bonsai, Plant nursery, stay at home mom, with strongest over-indexing on Bonsai (18.5× the country average). Demographically, the Succulent plant audience skews more female with an average age of 39.1, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Succulent plant fans
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 39.1 |
| Estimated audience size | 3,666,100 |
Audience persona
The typical Succulent plant fan in Germany is more female, around 39.1 years old, with strong DIY Mentality tendencies and a notable affinity for Bonsai.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 876,514 | 1.09× |
| Bayern | 581,955 | 0.99× |
| Baden-Württemberg | 523,214 | 1.05× |
| Niedersachsen | 345,499 | 0.97× |
| Hessen | 289,604 | 1.04× |
| Sachsen | 197,178 | 1.1× |
| Rheinland-Pfalz | 183,188 | 1× |
| Berlin | 169,548 | 1.03× |
| Schleswig-Holstein | 135,753 | 1.03× |
| Brandenburg | 104,867 | 0.92× |
| Thüringen | 92,496 | 0.99× |
| Sachsen-Anhalt | 87,966 | 0.93× |
| Hamburg | 87,823 | 1.06× |
| Mecklenburg-Vorpommern | 66,979 | 0.96× |
| Saarland | 42,396 | 0.94× |
| Bremen | 28,537 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bonsai | 18.5× | Home & Garden |
| Plant nursery | 11.19× | Home & Garden |
| stay at home mom | 15.9× | Kids & Family |
| Plant | 5.05× | Home & Garden |
| Flowering plant | 7.26× | Home & Garden |
| Financial technology | 7.04× | Business & Career |
| BTS | 10.77× | Music & Radio |
| Entertainment | 2.09× | Movies & TV |
| Houseplant | 5.57× | Home & Garden |
| Music | 2.18× | Business & Career |
| Food and drink | 1.99× | Food & Beverages |
| H&M | 3× | Shopping |
| UEFA Champions League | 2.88× | Sports |
| Flower bouquet | 5.16× | Home & Garden |
| Food | 2.09× | Food & Beverages |
| Spotify | 2.83× | Internet & Social Media |
| Movies | 2.12× | Movies & TV |
| Reading | 2.06× | Literature |
| Landscape design | 4.75× | Business & Career |
| Labubu | 6.52× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.34 |
| Design Affinity | PREMIUM | 2.23 |
| Sustainability | BALANCE | 2.13 |
| Urban Lifestyle | OPEN | 2.08 |
| Travelling | THRILL | 1.61 |
| Luxury Orientation | PREMIUM | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 10.0% |
| Germany | 4.8% |
See Succulent plant audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Succulent plant have in Germany?
Succulent plant has an estimated audience of 3,666,100 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Succulent plant fans?
55.8% of Succulent plant fans are female, 44.2% are male, with an average age of 39.1 years.
Which brands do Succulent plant fans like most?
Succulent plant fans show strongest brand affinity for Bonsai (18.5×), Plant nursery (11.19×), and stay at home mom (15.9×) over the country average.
Where do Succulent plant fans live in Germany?
Succulent plant fans in Germany are most concentrated in Nordrhein-Westfalen (reach 876,514), Bayern (reach 581,955), and Baden-Württemberg (reach 523,214). These three regions account for the largest share of the active audience.
What other brands do Succulent plant fans also like?
Beyond Succulent plant itself, the audience over-indexes on Plant nursery (11.19×), stay at home mom (15.9×), Plant (5.05×), and Flowering plant (7.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Succulent plant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.