Rascasse Audience Intelligence

Succulent plant Audience in Germany

A data profile of the people who buy, follow and care about Succulent plant in Germany — modelled from more than twelve digital signal sources. Succulent plant has an estimated audience of 3,666,100 people in Germany.

#1021among Topic in Germany#131in Home & Garden

The average Succulent plant fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bonsai, Plant nursery, stay at home mom, with strongest over-indexing on Bonsai (18.5× the country average).

Demographically, the Succulent plant audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Pet Ownership, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Succulent plant fan in Germany is more female, around 39.1 years old, with strong Pet Ownership tendencies and a notable affinity for Bonsai.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Succulent plant profile in Germany.

Audience size
3.7M
in Germany
Gender
55.8%♀
44.2% male
Age
39.1
average years
Country rank
#1650
Topic in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Succulent plant fans

55.8% are female, 44.2% are male, average age 39.1.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Succulent plant audience in Germany
MetricValue
Female55.8%
Male44.2%
Average age39.1
Estimated audience size3,666,100
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Succulent plant audience in Germany
Age bracketShare%
16-1918%
20-2920%
30-3921%
40-4922%
50+18%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Succulent plant audience comes from Germany.

Worldwide audience distribution share by country for Succulent plant
CountryShare
United States22.8%
Japan10.0%
Germany4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Succulent plant audience in Germany is strongest.

Fig. 05

Top regions by affinity

Succulent plant fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~200K1.08×
02Baden-Württemberg~500K1.06×
03Nordrhein-Westfalen~800K1.05×
04Hamburg~90K1.05×
05Hessen~300K1.02×
06Berlin~200K1.02×
07Thüringen~100K1.02×
08Schleswig-Holstein~100K1.01×
09Saarland~50K1.00×
10Bremen~30K1.00×
11Bayern~600K0.99×
12Rheinland-Pfalz~200K0.99×
13Mecklenburg-Vorpommern~70K0.99×
14Sachsen-Anhalt~90K0.96×
15Niedersachsen~300K0.95×
16Brandenburg~100K0.91×
Fig. 06

Affinity by region

Affinity by region — Succulent plant, Germany
0.91×1.00×1.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Succulent plant audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Succulent plant audience
#·InterestCategoryAffinity×
01BonsaiHome & Garden18.50×
02stay at home momKids & Family15.90×
03Plant nurseryHome & Garden11.19×
04BTSMusic & Radio10.77×
05Flowering plantHome & Garden7.26×
06Financial technologyBusiness & Career7.04×
07HouseplantHome & Garden5.57×
08Flower bouquetHome & Garden5.16×
09PlantHome & Garden5.05×
10Landscape designBusiness & Career4.75×
11H&MShopping3.00×
12UEFA Champions LeagueSports2.88×
13SpotifyInternet & Social Media2.83×
14MusicBusiness & Career2.18×
15MoviesMovies & TV2.12×
16FC Bayern MunichSports2.11×
17EntertainmentMovies & TV2.09×
18FoodFood & Beverages2.09×
19ReadingLiterature2.06×
20Food and drinkFood & Beverages1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Succulent plant audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Succulent plant audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.07×
Design AffinityPREMIUM1.89×
IndividualismJOY1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Succulent plant audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.64×
DIY MentalityTHRILL0.71×
PatriotismCONSERVATISM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Succulent plant have in Germany?

Succulent plant has an estimated audience of 3,666,100 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Succulent plant fans?

55.8% of Succulent plant fans are female, 44.2% are male, with an average age of 39.1 years.

03

Which brands do Succulent plant fans like most?

Succulent plant fans show strongest brand affinity for Bonsai (18.5×), Plant nursery (11.19×), and stay at home mom (15.9×) over the country average.

04

Where do Succulent plant fans live in Germany?

Succulent plant fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Succulent plant fans also like?

Beyond Succulent plant itself, the audience over-indexes on Plant nursery (11.19×), stay at home mom (15.9×), Plant (5.05×), and Flowering plant (7.26×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Succulent plant audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Succulent plant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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