stay at home mom Audience in Germany
A data profile of the people who buy, follow and care about stay at home mom in Germany — modelled from more than twelve digital signal sources. stay at home mom has an estimated audience of 1,395,908 people in Germany.
The average stay at home mom fan in Germany is 34.4 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Succulent plant, Babywalz, spicy food, with strongest over-indexing on Succulent plant (15.9× the country average).
Demographically, the stay at home mom audience skews more female with an average age of 34.4, and over-indexes on personality traits such as DIY Mentality, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical stay at home mom fan in Germany is more female, around 34.4 years old, with strong DIY Mentality tendencies and a notable affinity for Succulent plant.
At a glance
The key figures that characterise the stay at home mom profile in Germany.
Search interest · 12-month trend
Demographics of stay at home mom fans
76.9% are female, 23.1% are male, average age 34.4.
Gender split
| Metric | Value |
|---|---|
| Female | 76.9% |
| Male | 23.1% |
| Average age | 34.4 |
| Estimated audience size | 1,395,908 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 29% | |
| 30-39 | 23% | |
| 40-49 | 15% | |
| 50+ | 9% |
Worldwide distribution
of the worldwide stay at home mom audience comes from Germany.
| Country | Share |
|---|---|
| United States | 35.0% |
| Japan | 13.8% |
| Indonesia | 5.5% |
Geography
Where the stay at home mom audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Niedersachsen | ~200K | 1.18× | |
| 02 | Brandenburg | ~50K | 1.14× | |
| 03 | Hessen | ~100K | 1.12× | |
| 04 | Sachsen | ~80K | 1.10× | |
| 05 | Bayern | ~200K | 1.09× | |
| 06 | Sachsen-Anhalt | ~40K | 1.09× | |
| 07 | Thüringen | ~40K | 1.07× | |
| 08 | Rheinland-Pfalz | ~70K | 1.02× | |
| 09 | Nordrhein-Westfalen | ~300K | 1.01× | |
| 10 | Baden-Württemberg | ~200K | 1.01× | |
| 11 | Mecklenburg-Vorpommern | ~30K | 0.97× | |
| 12 | Bremen | ~10K | 0.95× | |
| 13 | Saarland | ~20K | 0.92× | |
| 14 | Hamburg | ~30K | 0.88× | |
| 15 | Berlin | ~50K | 0.85× | |
| 16 | Schleswig-Holstein | ~40K | 0.85× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the stay at home mom audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Succulent plant | Home & Garden | 15.90× | ||
| 02 | spicy food | Food & Beverages | 13.32× | ||
| 03 | Babywalz | Kids & Family | 10.52× | ||
| 04 | Adriana Lima | Fashion & Accessoires | 8.07× | ||
| 05 | Sunday Brunch | Kids & Family | 7.94× | ||
| 06 | Plant nursery | Home & Garden | 6.94× | ||
| 07 | Flowering plant | Home & Garden | 6.73× | ||
| 08 | Brunch | Food & Beverages | 6.04× | ||
| 09 | Child care | Kids & Family | 4.83× | ||
| 10 | Children's literature | Literature | 4.33× | ||
| 11 | Child development | Business & Career | 4.14× | ||
| 12 | Baby food | Kids & Family | 3.95× | ||
| 13 | Ernsting's family | Shopping | 3.83× | ||
| 14 | Do it yourself (DIY) | Home & Garden | 3.76× | ||
| 15 | Children's clothing | Fashion & Accessoires | 3.63× | ||
| 16 | Etsy | Fashion & Accessoires | 3.30× | ||
| 17 | IKEA | Home & Garden | 2.50× | ||
| 18 | Deichmann | Shopping | 2.50× | ||
| 19 | Women's clothing | Fashion & Accessoires | 2.45× | ||
| 20 | Home improvement | Home & Garden | 2.17× |
Personality of the stay at home mom audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.16× | |
| Extroversion | THRILL | 1.85× | |
| Sustainability | BALANCE | 1.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.48× | |
| Need for Security | CONSERVATISM | 0.66× | |
| Early Adopter Mentality | POWER | 0.78× |
Frequently asked questions
How many fans does stay at home mom have in Germany?
stay at home mom has an estimated audience of 1,395,908 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of stay at home mom fans?
76.9% of stay at home mom fans are female, 23.1% are male, with an average age of 34.4 years.
Which brands do stay at home mom fans like most?
stay at home mom fans show strongest brand affinity for Succulent plant (15.9×), Babywalz (10.52×), and spicy food (13.32×) over the country average.
Where do stay at home mom fans live in Germany?
stay at home mom fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do stay at home mom fans also like?
Beyond stay at home mom itself, the audience over-indexes on Babywalz (10.52×), spicy food (13.32×), Do it yourself (DIY) (3.76×), and Plant nursery (6.94×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See stay at home mom audiences in other countries
- stay at home mom — United States
- stay at home mom — United Kingdom
- stay at home mom — France
- stay at home mom — Italy
- stay at home mom — Spain
- stay at home mom — Brazil
- stay at home mom — Japan
- stay at home mom — South Korea
- stay at home mom — India
- stay at home mom — Canada
- stay at home mom — Mexico
How to read this data
Audience size is the estimated number of people in Germany who actively search for stay at home mom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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