stay at home mom Audience in Germany
stay at home mom has an estimated audience of 1,395,908 people in Germany. 76.9% are female, 23.1% are male, average age 34.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Do it yourself (DIY), Lecker.de, Baby food, spicy food, Property finder.
The average stay at home mom fan in Germany is 34.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Do it yourself (DIY), Lecker.de, Baby food, with strongest over-indexing on Do it yourself (DIY) (3.75× the country average). Demographically, the stay at home mom audience skews more female with an average age of 34.4, and over-indexes on personality traits such as DIY Mentality, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of stay at home mom fans
| Metric | Value |
|---|---|
| Female | 76.9% |
| Male | 23.1% |
| Average age | 34.4 |
| Estimated audience size | 1,395,908 |
Audience persona
The typical stay at home mom fan in Germany is more female, around 34.4 years old, with strong DIY Mentality tendencies and a notable affinity for Do it yourself (DIY).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 323,985 | 1.06× |
| Bayern | 247,119 | 1.1× |
| Baden-Württemberg | 195,312 | 1.03× |
| Niedersachsen | 164,024 | 1.21× |
| Hessen | 125,340 | 1.18× |
| Sachsen | 76,855 | 1.12× |
| Rheinland-Pfalz | 74,622 | 1.07× |
| Berlin | 56,515 | 0.91× |
| Brandenburg | 47,309 | 1.09× |
| Schleswig-Holstein | 40,758 | 0.81× |
| Thüringen | 38,882 | 1.09× |
| Sachsen-Anhalt | 37,111 | 1.03× |
| Hamburg | 26,961 | 0.85× |
| Mecklenburg-Vorpommern | 24,622 | 0.92× |
| Saarland | 13,320 | 0.78× |
| Bremen | 8,938 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Do it yourself (DIY) | 3.75× | Home & Garden |
| Lecker.de | 26.6× | Food & Beverages |
| Baby food | 4.98× | Kids & Family |
| spicy food | 10.57× | Food & Beverages |
| Property finder | 3.92× | Home & Garden |
| Succulent plant | 4.94× | Home & Garden |
| Adriana Lima | 8.97× | Fashion & Accessoires |
| Musical instrument | 3.25× | Music & Radio |
| Hair tutorials | 6.58× | Beauty & Wellness |
| Plant nursery | 4.21× | Home & Garden |
| IKEA | 2.01× | Home & Garden |
| Ernsting's family | 3.5× | Shopping |
| Child care | 3.84× | Kids & Family |
| Children's clothing | 3.06× | Fashion & Accessoires |
| Local food | 2.97× | Food & Beverages |
| Pampers | 4.5× | Kids & Family |
| BabyOne | 5.08× | Kids & Family |
| Etsy | 2.94× | Fashion & Accessoires |
| Inspirational Quotes | 11.02× | Business & Career |
| H&M | 1.82× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.02 |
| Healthy Lifestyle | BALANCE | 1.64 |
| Sustainability | BALANCE | 1.58 |
| Individualism | JOY | 1.52 |
| Pet Ownership | JOY | 1.5 |
| Price Sensitivity | PREMIUM | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.0% |
| Japan | 13.8% |
| Indonesia | 5.5% |
See stay at home mom audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does stay at home mom have in Germany?
stay at home mom has an estimated audience of 1,395,908 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of stay at home mom fans?
76.9% of stay at home mom fans are female, 23.1% are male, with an average age of 34.4 years.
Which brands do stay at home mom fans like most?
stay at home mom fans show strongest brand affinity for Do it yourself (DIY) (3.75×), Lecker.de (26.6×), and Baby food (4.98×) over the country average.
Where do stay at home mom fans live in Germany?
stay at home mom fans in Germany are most concentrated in Nordrhein-Westfalen (reach 323,985), Bayern (reach 247,119), and Baden-Württemberg (reach 195,312). These three regions account for the largest share of the active audience.
What other brands do stay at home mom fans also like?
Beyond stay at home mom itself, the audience over-indexes on Lecker.de (26.6×), Baby food (4.98×), spicy food (10.57×), and Property finder (3.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for stay at home mom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.