stay at home mom Audience in United States
stay at home mom has an estimated audience of 12,299,333 people in United States. 80.6% are female, 19.4% are male, average age 36.0. Top brand affinities: Planet Fitness, Baby food, Largemouth bass, T.J.Maxx, Child development.
Top brand affinities include Planet Fitness, Baby food, Largemouth bass, with strongest over-indexing on Planet Fitness (4.23× the country average). Demographically, the stay at home mom audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Design Affinity, Family Orientation.
Category: Kids & Family · Type: Topic
Demographics of stay at home mom fans
| Metric | Value |
|---|---|
| Female | 80.6% |
| Male | 19.4% |
| Average age | 36.0 |
| Estimated audience size | 12,299,333 |
Audience persona
The typical stay at home mom fan in United States is more female, around 36.0 years old, with strong Design Affinity tendencies and a notable affinity for Planet Fitness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Planet Fitness | 4.23× | Sports |
| Baby food | 3.83× | Kids & Family |
| Largemouth bass | 4.98× | Food & Beverages |
| T.J.Maxx | 2.46× | Shopping |
| Child development | 3.71× | Business & Career |
| Urban Outfitters | 3.21× | Shopping |
| Nordstrom | 2.01× | Shopping |
| Hobby Lobby | 1.84× | Home & Garden |
| Food storage | 5.4× | Home & Garden |
| Etsy | 2.1× | Fashion & Accessoires |
| Hiking trails | 4.24× | Sports |
| Target Corporation | 1.56× | Shopping |
| Old Navy | 1.71× | Fashion & Accessoires |
| Marshalls | 1.91× | Fashion & Accessoires |
| Golf Channel | 2.59× | Sports |
| Diaper bag | 2.83× | Kids & Family |
| Wedding Planners | 4.32× | Kids & Family |
| Makeup Tutorials | 2.82× | Beauty & Wellness |
| Metaphysics | 2.35× | Business & Career |
| Kohl's | 1.54× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.79 |
| Family Orientation | CONSERVATISM | 1.48 |
| Price Sensitivity | PREMIUM | 1.46 |
| Creativity | OPEN | 1.38 |
| DIY Mentality | THRILL | 1.34 |
| Pet Ownership | JOY | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.0% |
| Japan | 13.8% |
| Indonesia | 5.5% |
See stay at home mom audiences in other countries
More Kids & Family audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for stay at home mom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.