stay at home mom Audience in United States
stay at home mom has an estimated audience of 12,299,333 people in United States. 80.6% are female, 19.4% are male, average age 36.0. Top brand affinities: Natural rubber, Pillow, Staycation, JDSU, Saving.
Top brand affinities include Natural rubber, Pillow, Staycation, with strongest over-indexing on Natural rubber (2.06× the country average). Demographically, the stay at home mom audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Design Affinity, Family Orientation.
Category: Kids & Family · Type: Topic
Demographics of stay at home mom fans
| Metric | Value |
|---|---|
| Female | 80.6% |
| Male | 19.4% |
| Average age | 36.0 |
| Estimated audience size | 12,299,333 |
Audience persona
The typical stay at home mom fan in United States is more female, around 36.0 years old, with strong Design Affinity tendencies and a notable affinity for Natural rubber.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural rubber | 2.06× | Cars & Mobility |
| Pillow | 2.1× | Home & Garden |
| Staycation | 3.12× | Home & Garden |
| JDSU | 2.7× | Business & Career |
| Saving | 2.59× | Business & Career |
| Pro-Ject | 3.56× | Music & Radio |
| Home equity | 1.66× | Home & Garden |
| Cachorro | 4.32× | Pets & Animals |
| 3D printing | 2.01× | Technology & Electronics |
| Mothercare | 2.42× | Kids & Family |
| Jesse Plemons | 2.04× | Movies & TV |
| Nebraska Cornhuskers football | 2.02× | Sports |
| Jaws | 2.6× | Movies & TV |
| Queens College, City University of New York | 2.93× | Business & Career |
| Kingdom of Judah | 2.72× | Politics & Society |
| English literature | 2.56× | Literature |
| Home staging | 1.9× | Home & Garden |
| Fox & Friends | 1.8× | Movies & TV |
| Corona (band) | 2× | Music & Radio |
| Nipsey Hussle | 1.85× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.79 |
| Family Orientation | CONSERVATISM | 1.48 |
| Price Sensitivity | PREMIUM | 1.46 |
| Creativity | OPEN | 1.38 |
| DIY Mentality | THRILL | 1.34 |
| Pet Ownership | JOY | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.0% |
| Japan | 13.8% |
| Indonesia | 5.5% |
See stay at home mom audiences in other countries
More Kids & Family audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for stay at home mom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.