Baby food Audience in United States

Baby food logo

Baby food has an estimated audience of 19,391,313 people in United States. 79.4% are female, 20.6% are male, average age 35.7. Top regions: California, Texas, Florida. Top brand affinities: Infant clothing, Infant bodysuit, Babywearing, Diaper bag, Cloth diaper.

The average Baby food fan in United States is 35.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Infant clothing, Infant bodysuit, Babywearing, with strongest over-indexing on Infant clothing (20.11× the country average). Demographically, the Baby food audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Baby food fans

Demographic split for Baby food audience in United States
MetricValue
Female79.4%
Male20.6%
Average age35.7
Estimated audience size19,391,313

Audience persona

The typical Baby food fan in United States is more female, around 35.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Infant clothing.

Top regions in United States

Top regions ranked by reach for Baby food in United States
RegionReachAffinity
California2,422,8201.14×
Texas2,036,7791.22×
Florida1,382,0451.05×
New York1,237,0651.14×
Pennsylvania738,8041.13×
Georgia684,7621.15×
Illinois678,9191.05×
Ohio630,4271.06×
North Carolina623,1051.07×
New Jersey574,0311.16×
Michigan543,2521.07×
Virginia488,5241.03×
Tennessee442,0271.14×
Indiana408,4521.15×
Washington407,5121.05×
Massachusetts382,9591×
Maryland359,1921.08×
Arizona332,5180.84×
Missouri304,0960.97×
Louisiana299,5691.2×
South Carolina296,0691.01×
Alabama273,3121.01×
Minnesota269,8040.97×
Kentucky265,4281.09×
Colorado262,9680.86×
Wisconsin261,4010.9×
Oklahoma226,5691.05×
Connecticut206,6431.06×
Mississippi196,6331.23×
Oregon192,7700.87×
Arkansas183,8541.15×
Utah172,0960.99×
Nevada168,3680.9×
Iowa165,3601.04×
Kansas154,1911.01×
Nebraska99,9491.03×
Hawaii95,4661.15×
West Virginia94,6351.05×
Idaho91,4300.94×
New Mexico88,1540.91×
New Hampshire66,4020.87×
Rhode Island58,4400.95×
Maine57,6730.83×
Delaware52,8270.99×
Montana42,0640.78×
Washington, District of Columbia41,9340.72×
South Dakota39,7390.89×
North Dakota39,4630.99×
Alaska27,3430.66×
Vermont25,4060.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Baby food audience
BrandAffinityCategory
Infant clothing20.11×Kids & Family
Infant bodysuit24.72×Kids & Family
Babywearing30.74×Kids & Family
Diaper bag18.43×Kids & Family
Cloth diaper30.87×Kids & Family
Child development19.79×Business & Career
Mothercare28.11×Kids & Family
Child safety seat23.39×Kids & Family
Infant bed20.16×Home & Garden
Baby toys28.81×Kids & Family
Baby powder19.58×Kids & Family
Baby monitor21.82×Kids & Family
Powdered milk26.71×Kids & Family
Nursing bra34.38×Fashion & Accessoires
Baby sling39.53×Kids & Family
Baby transport22.2×Kids & Family
Maternity clothing24.21×Fashion & Accessoires
Parental leave19.3×Kids & Family
Toddler7.63×Kids & Family
Bassinet23.83×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Baby food audience
TraitClusterScore
Luxury OrientationPREMIUM3.63
Risk AppetiteTHRILL1.52
Pet OwnershipJOY1.5
DIY MentalityTHRILL1.49
SustainabilityBALANCE1.45
Design AffinityPREMIUM1.41

Worldwide distribution

Worldwide audience distribution share by country for Baby food
CountryShare
Japan18.9%
United States18.2%
Germany6.8%

See Baby food audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Baby food have in United States?

Baby food has an estimated audience of 19,391,313 people in United States, concentrated in California and Texas.

What is the gender split and age of Baby food fans?

79.4% of Baby food fans are female, 20.6% are male, with an average age of 35.7 years.

Which brands do Baby food fans like most?

Baby food fans show strongest brand affinity for Infant clothing (20.11×), Infant bodysuit (24.72×), and Babywearing (30.74×) over the country average.

Where do Baby food fans live in United States?

Baby food fans in United States are most concentrated in California (reach 2,422,820), Texas (reach 2,036,779), and Florida (reach 1,382,045). These three regions account for the largest share of the active audience.

What other brands do Baby food fans also like?

Beyond Baby food itself, the audience over-indexes on Infant bodysuit (24.72×), Babywearing (30.74×), Diaper bag (18.43×), and Cloth diaper (30.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Baby food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.