Rascasse Audience Intelligence

Baby food Audience in United States

A data profile of the people who buy, follow and care about Baby food in United States — modelled from more than twelve digital signal sources. Baby food has an estimated audience of 19,391,313 people in United States.

#1173among Topic in United States#60in Kids & Family

The average Baby food fan in United States is 35.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Infant clothing, Infant bodysuit, Babywearing, with strongest over-indexing on Infant clothing (20.11× the country average).

Demographically, the Baby food audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Individualism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Baby food fan in United States is more female, around 35.7 years old, with strong Individualism tendencies and a notable affinity for Infant clothing.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Baby food profile in United States.

Audience size
19.4M
in United States
Gender
79.4%♀
20.6% male
Age
35.7
average years
Country rank
#1705
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Baby food fans

79.4% are female, 20.6% are male, average age 35.7.

Fig. 02

Gender split

79.4%
Female
20.6%
Male
Demographic split for Baby food audience in United States
MetricValue
Female79.4%
Male20.6%
Average age35.7
Estimated audience size19,391,313
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Baby food audience in United States
Age bracketShare%
16-1925%
20-2925%
30-3921%
40-4916%
50+13%
Fig. 04

Worldwide distribution

18.2%

of the worldwide Baby food audience comes from United States.

Worldwide audience distribution share by country for Baby food
CountryShare
Japan18.9%
United States18.2%
Germany6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baby food audience in United States is strongest.

Fig. 05

Top regions by affinity

Baby food fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~200K1.21×
02Hawaii~100K1.18×
03Louisiana~300K1.14×
04Arkansas~200K1.14×
05Texas~2M1.13×
06New Jersey~600K1.12×
07Indiana~400K1.12×
08Kentucky~300K1.11×
09West Virginia~100K1.11×
10Georgia~700K1.10×
11Pennsylvania~700K1.08×
12Tennessee~400K1.08×
13California~2.5M1.07×
14New York~1M1.07×
15Nebraska~100K1.07×
16Alabama~300K1.06×
17North Dakota~40K1.06×
18Oklahoma~200K1.05×
19North Carolina~600K1.04×
20Iowa~200K1.04×
21Michigan~500K1.03×
22Maryland~300K1.03×
23South Carolina~300K1.03×
24Connecticut~200K1.03×
25Kansas~200K1.03×
26Ohio~600K1.02×
27Illinois~700K1.01×
28Washington~400K1.01×
29Missouri~300K1.00×
30South Dakota~40K1.00×
31Florida~1.5M0.99×
32Virginia~500K0.99×
33Delaware~50K0.99×
34Utah~200K0.98×
35Massachusetts~400K0.97×
36Idaho~90K0.97×
37Minnesota~300K0.96×
38New Mexico~90K0.96×
39Rhode Island~60K0.95×
40Wisconsin~300K0.91×
41New Hampshire~70K0.90×
42Montana~50K0.90×
43Alaska~40K0.90×
44Nevada~200K0.89×
45Maine~60K0.88×
46Arizona~300K0.85×
47Oregon~200K0.85×
48Vermont~30K0.84×
49Colorado~300K0.83×
50Washington, District of Columbia~40K0.74×
Fig. 06

Affinity by region

Affinity by region — Baby food, United States
0.74×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Baby food audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Baby food audience
#·InterestCategoryAffinity×
01Baby slingKids & Family39.53×
02Nursing braFashion & Accessoires34.38×
03Cloth diaperKids & Family30.87×
04BabywearingKids & Family30.74×
05Baby toysKids & Family28.81×
06MothercareKids & Family28.11×
07Powdered milkKids & Family26.71×
08Infant bodysuitKids & Family24.72×
09Maternity clothingFashion & Accessoires24.21×
10BassinetKids & Family23.83×
11Child safety seatKids & Family23.39×
12Baby transportKids & Family22.20×
13Baby monitorKids & Family21.82×
14Infant bedHome & Garden20.16×
15Infant clothingKids & Family20.11×
16Child developmentBusiness & Career19.79×
17Baby powderKids & Family19.58×
18Parental leaveKids & Family19.30×
19Diaper bagKids & Family18.43×
20ToddlerKids & Family7.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Baby food audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Baby food audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.50×
Family OrientationCONSERVATISM1.47×
Price SensitivityPREMIUM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Baby food audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.40×
Risk AppetiteTHRILL0.66×
Career OrientationPOWER0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Baby food have in United States?

Baby food has an estimated audience of 19,391,313 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Baby food fans?

79.4% of Baby food fans are female, 20.6% are male, with an average age of 35.7 years.

03

Which brands do Baby food fans like most?

Baby food fans show strongest brand affinity for Infant clothing (20.11×), Infant bodysuit (24.72×), and Babywearing (30.74×) over the country average.

04

Where do Baby food fans live in United States?

Baby food fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Baby food fans also like?

Beyond Baby food itself, the audience over-indexes on Infant bodysuit (24.72×), Babywearing (30.74×), Diaper bag (18.43×), and Cloth diaper (30.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Baby food audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Baby food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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