Baby powder Audience in United States

Baby powder has an estimated audience of 9,112,110 people in United States. 84.3% are female, 15.7% are male, average age 35.3. Top regions: California, Texas, Florida. Top brand affinities: Child development, Mothercare, PSV Eindhoven, Baby food, Parental leave.

The average Baby powder fan in United States is 35.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Child development, Mothercare, PSV Eindhoven, with strongest over-indexing on Child development (24.53× the country average). Demographically, the Baby powder audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Family Orientation, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Baby powder fans

Demographic split for Baby powder audience in United States
MetricValue
Female84.3%
Male15.7%
Average age35.3
Estimated audience size9,112,110

Audience persona

The typical Baby powder fan in United States is more female, around 35.3 years old, with strong Family Orientation tendencies and a notable affinity for Child development.

Top regions in United States

Top regions ranked by reach for Baby powder in United States
RegionReachAffinity
California1,314,1471.31×
Texas1,004,5361.28×
Florida665,9021.08×
New York619,4031.22×
Georgia335,5121.2×
Illinois332,4971.1×
Pennsylvania321,4111.05×
North Carolina298,8201.09×
Ohio286,5441.02×
New Jersey281,8151.22×
Michigan281,1211.18×
Virginia249,1271.12×
Tennessee201,6101.1×
Maryland194,4371.24×
Washington187,0031.02×
Arizona181,4580.98×
Massachusetts180,9121.01×
Indiana176,5121.06×
Louisiana173,0341.47×
South Carolina163,9961.2×
Alabama143,2441.13×
Missouri138,5500.94×
Minnesota126,5070.97×
Wisconsin123,7910.9×
Kentucky116,8481.02×
Colorado115,0480.8×
Mississippi101,4181.35×
Oklahoma100,0190.99×
Connecticut96,6171.06×
Oregon94,4680.9×
Nevada91,8101.04×
Utah77,6610.95×
Arkansas72,7040.97×
Iowa66,8970.89×
Kansas66,5850.93×
Hawaii47,9081.22×
West Virginia41,7010.98×
Nebraska40,4270.88×
New Mexico39,9570.87×
Idaho35,5230.78×
Washington, District of Columbia28,9371.06×
Delaware26,9481.07×
New Hampshire25,5700.71×
Rhode Island24,6910.85×
Maine23,6480.72×
Montana16,3100.65×
North Dakota15,4050.82×
South Dakota15,2660.72×
Alaska12,9040.66×
Vermont9,3600.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Baby powder audience
BrandAffinityCategory
Child development24.53×Business & Career
Mothercare36.95×Kids & Family
PSV Eindhoven107.95×Sports
Baby food18.63×Kids & Family
Parental leave21.91×Kids & Family
Planet Fitness4.14×Sports
My Little Pony14.34×Kids & Family
Kindergarten5.71×Kids & Family
Breastfeeding7.21×Kids & Family
Deutsche Eishockey Liga28.24×Sports
Early childhood education6.91×Business & Career
FC Bayern Munich3.97×Sports
Largemouth bass5.52×Food & Beverages
Back to the Future7.81×Movies & TV
Milk2.51×Food & Beverages
Cloth diaper5.55×Kids & Family
Preschool4.83×Kids & Family
Toys1.73×Games
Feyenoord19.64×Sports
Diaper bag2.99×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Baby powder audience
TraitClusterScore
Family OrientationCONSERVATISM1.62
CreativityOPEN1.15
Price SensitivityPREMIUM1.12
Quality AwarenessPREMIUM1.07
Pet OwnershipJOY1.05
Convenience OrientationPREMIUM1.05

Worldwide distribution

Worldwide audience distribution share by country for Baby powder
CountryShare
Japan29.0%
United States12.9%
Indonesia4.3%

See Baby powder audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Baby powder have in United States?

Baby powder has an estimated audience of 9,112,110 people in United States, concentrated in California and Texas.

What is the gender split and age of Baby powder fans?

84.3% of Baby powder fans are female, 15.7% are male, with an average age of 35.3 years.

Which brands do Baby powder fans like most?

Baby powder fans show strongest brand affinity for Child development (24.53×), Mothercare (36.95×), and PSV Eindhoven (107.95×) over the country average.

Where do Baby powder fans live in United States?

Baby powder fans in United States are most concentrated in California (reach 1,314,147), Texas (reach 1,004,536), and Florida (reach 665,902). These three regions account for the largest share of the active audience.

What other brands do Baby powder fans also like?

Beyond Baby powder itself, the audience over-indexes on Mothercare (36.95×), PSV Eindhoven (107.95×), Baby food (18.63×), and Parental leave (21.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Baby powder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.