T.J.Maxx Audience in United States

T.J.Maxx logo

T.J.Maxx has an estimated audience of 38,873,051 people in United States. 74.1% are female, 25.9% are male, average age 36.2. Top regions: California, Texas, Florida. Top brand affinities: Marshalls, Kohl's, Hobby Lobby, Old Navy, Nordstrom rack.

The average T.J.Maxx fan in United States is 36.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Marshalls, Kohl's, Hobby Lobby, with strongest over-indexing on Marshalls (3.86× the country average). Demographically, the T.J.Maxx audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Fashion

Demographics of T.J.Maxx fans

Demographic split for T.J.Maxx audience in United States
MetricValue
Female74.1%
Male25.9%
Average age36.2
Estimated audience size38,873,051

Audience persona

The typical T.J.Maxx fan in United States is more female, around 36.2 years old, with strong Indulgence tendencies and a notable affinity for Marshalls.

Top regions in United States

Top regions ranked by reach for T.J.Maxx in United States
RegionReachAffinity
California4,269,2261×
Texas3,361,5571.01×
Florida2,918,1341.11×
New York2,657,0961.22×
Georgia1,475,3511.23×
Pennsylvania1,470,1711.12×
Illinois1,467,1101.13×
North Carolina1,364,2941.17×
Ohio1,326,6141.11×
New Jersey1,179,9171.19×
Massachusetts1,130,1871.48×
Michigan1,088,6291.07×
Virginia979,7281.03×
Tennessee905,1481.16×
Alabama755,2571.39×
South Carolina725,8851.24×
Indiana718,4751.01×
Maryland686,6741.03×
Wisconsin653,7681.12×
Arizona595,7870.75×
Kentucky594,8351.22×
Louisiana588,4211.17×
Connecticut574,2891.47×
Missouri526,4330.84×
Minnesota525,8060.94×
Washington521,3390.67×
Colorado470,7520.77×
Arkansas416,4181.3×
Oklahoma367,4910.85×
Mississippi367,4671.15×
Iowa331,1561.03×
Nevada319,2420.85×
Oregon308,7180.69×
Utah305,9750.88×
Kansas264,9390.86×
New Hampshire177,6461.16×
Nebraska172,4740.88×
West Virginia171,9650.95×
Rhode Island161,4691.3×
Idaho158,8010.81×
Maine153,0281.1×
Hawaii147,4280.88×
New Mexico138,2930.71×
Washington, District of Columbia95,7820.82×
Montana88,2680.82×
Delaware83,8400.78×
Vermont79,7481.17×
North Dakota70,8720.89×
South Dakota62,9850.7×
Wyoming34,1260.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for T.J.Maxx audience
BrandAffinityCategory
Marshalls3.86×Fashion & Accessoires
Kohl's2.31×Shopping
Hobby Lobby2.12×Home & Garden
Old Navy2.12×Fashion & Accessoires
Nordstrom rack2.54×Fashion & Accessoires
Macy's1.76×Shopping
Costco1.83×Shopping
J. C. Penney2.37×Shopping
HomeGoods2.61×Home & Garden
Macy's1.66×Shopping
Dollar General1.61×Shopping
IKEA1.67×Home & Garden
Yahoo!奇摩名人娛樂1.69×Internet & Social Media
Dollar Tree1.52×Shopping
Aritzia2.93×Fashion & Accessoires
Sephora1.55×Shopping
Home decorating ideas2.19×Home & Garden
Family (biology)1.63×Kids & Family
Etsy1.57×Fashion & Accessoires
Childbirth1.67×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by T.J.Maxx audience
TraitClusterScore
IndulgenceJOY1.56
Price SensitivityPREMIUM1.5
SustainabilityBALANCE1.37
Family OrientationCONSERVATISM1.36
Luxury OrientationPREMIUM1.36
Design AffinityPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for T.J.Maxx
CountryShare
United States79.8%
United Kingdom5.5%
Canada2.0%

See T.J.Maxx audiences in other countries

More Fashion audiences in United States

Frequently asked questions

How many fans does T.J.Maxx have in United States?

T.J.Maxx has an estimated audience of 38,873,051 people in United States, concentrated in California and Texas.

What is the gender split and age of T.J.Maxx fans?

74.1% of T.J.Maxx fans are female, 25.9% are male, with an average age of 36.2 years.

Which brands do T.J.Maxx fans like most?

T.J.Maxx fans show strongest brand affinity for Marshalls (3.86×), Kohl's (2.31×), and Hobby Lobby (2.12×) over the country average.

Where do T.J.Maxx fans live in United States?

T.J.Maxx fans in United States are most concentrated in California (reach 4,269,226), Texas (reach 3,361,557), and Florida (reach 2,918,134). These three regions account for the largest share of the active audience.

What other brands do T.J.Maxx fans also like?

Beyond T.J.Maxx itself, the audience over-indexes on Kohl's (2.31×), Hobby Lobby (2.12×), Old Navy (2.12×), and Nordstrom rack (2.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for T.J.Maxx. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.