Rascasse Audience Intelligence

T.J.Maxx Target Market in United States

A data profile of the people who buy, follow and care about T.J.Maxx in United States — modelled from more than twelve digital signal sources. T.J.Maxx has an estimated audience of 38,226,276 people in United States.

#3among Fashion in United States#65among Brand in United States#34in Shopping

The average T.J.Maxx fan in United States is 36.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Marshalls, Kohl's, Hobby Lobby, with strongest over-indexing on Marshalls (3.86× the country average).

Demographically, the T.J.Maxx audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Design Affinity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical T.J.Maxx fan in United States is more female, around 36.2 years old, with strong Design Affinity tendencies and a notable affinity for Marshalls.

Category: Shopping · Type: Brand · Subtype: Fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the T.J.Maxx profile in United States.

Audience size
38.2M
in United States
Gender
74.1%♀
25.9% male
Age
36.2
average years
Country rank
#617
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of T.J.Maxx

74.1% are female, 25.9% are male, average age 36.2.

Fig. 02

Gender split

74.1%
Female
25.9%
Male
Demographic split for T.J.Maxx audience in United States
MetricValue
Female74.1%
Male25.9%
Average age36.2
Estimated audience size38,226,276
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the T.J.Maxx audience in United States
Age bracketShare%
16-1928%
20-2920%
30-3919%
40-4918%
50+15%
Fig. 04

Worldwide distribution

79.4%

of the worldwide T.J.Maxx audience comes from United States.

Worldwide audience distribution share by country for T.J.Maxx
CountryShare
United States79.4%
United Kingdom5.5%
Canada2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the T.J.Maxx audience in United States is strongest.

Fig. 05

Top regions by affinity

T.J.Maxx customers by region in United States
#RegionReachAffinity×
01Connecticut~600K1.48×
02Alabama~800K1.45×
03Massachusetts~1M1.42×
04Rhode Island~200K1.33×
05Arkansas~400K1.31×
06Mississippi~400K1.27×
07Kentucky~600K1.23×
08Vermont~80K1.23×
09South Carolina~700K1.21×
10Louisiana~600K1.21×
11New Hampshire~200K1.20×
12New York~2.5M1.18×
13Georgia~1.5M1.17×
14New Jersey~1M1.15×
15North Carolina~1.5M1.13×
16Tennessee~900K1.13×
17Maine~200K1.13×
18Pennsylvania~1.5M1.09×
19Wisconsin~600K1.09×
20Florida~3M1.07×
21Ohio~1.5M1.07×
22Illinois~1.5M1.06×
23Virginia~1M1.04×
24Michigan~1M1.03×
25Maryland~700K1.03×
26North Dakota~80K1.03×
27Iowa~300K1.02×
28West Virginia~200K1.01×
29Indiana~700K1.00×
30Texas~3M0.94×
31California~4M0.91×
32Minnesota~500K0.91×
33Nebraska~200K0.91×
34Hawaii~100K0.89×
35Utah~300K0.88×
36Kansas~300K0.88×
37Oklahoma~400K0.87×
38Montana~90K0.86×
39Washington, District of Columbia~100K0.85×
40Missouri~500K0.84×
41Nevada~300K0.83×
42Delaware~90K0.83×
43Idaho~200K0.80×
44Colorado~500K0.74×
45South Dakota~70K0.74×
46Arizona~600K0.73×
47New Mexico~100K0.71×
48Oregon~300K0.68×
49Wyoming~40K0.66×
50Washington~500K0.65×
Fig. 06

Affinity by region

Affinity by region — T.J.Maxx, United States
0.65×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the T.J.Maxx audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for T.J.Maxx audience
#·InterestCategoryAffinity×
01MarshallsFashion & Accessoires3.86×
02AritziaFashion & Accessoires2.93×
03HomeGoodsHome & Garden2.61×
04Nordstrom rackFashion & Accessoires2.54×
05Dillard'sFashion & Accessoires2.51×
06J. C. PenneyShopping2.37×
07Kohl'sShopping2.31×
08Home decorating ideasHome & Garden2.19×
09Hobby LobbyHome & Garden2.12×
10Old NavyFashion & Accessoires2.12×
11CostcoShopping1.83×
12Macy'sShopping1.76×
13IKEAHome & Garden1.67×
14ChildbirthKids & Family1.67×
15Family (biology)Kids & Family1.63×
16Dollar GeneralShopping1.61×
17EtsyFashion & Accessoires1.57×
18SephoraShopping1.55×
19Dollar TreeShopping1.52×
20Trader Joe'sShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the T.J.Maxx audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by T.J.Maxx audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.47×
CreativityOPEN1.24×
Price SensitivityPREMIUM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by T.J.Maxx audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.84×
Social Media UsageJOY0.90×
Early Adopter MentalityPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is T.J.Maxx's target market in United States?

T.J.Maxx's target market in United States covers an estimated 38,226,276 people, concentrated in California and Texas.

02

What is the gender split and age of T.J.Maxx customers?

74.1% of the T.J.Maxx audience are female, 25.9% are male, with an average age of 36.2 years.

03

Which brands do T.J.Maxx fans like most?

T.J.Maxx fans show strongest brand affinity for Marshalls (3.86×), Kohl's (2.31×), and Hobby Lobby (2.12×) over the country average.

04

Where do T.J.Maxx fans live in United States?

T.J.Maxx fans in United States are most concentrated in California (reach ~4M), Texas (reach ~3M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do T.J.Maxx fans also like?

Beyond T.J.Maxx itself, the audience over-indexes on Kohl's (2.31×), Hobby Lobby (2.12×), Old Navy (2.12×), and Nordstrom rack (2.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion audiences in United States

See T.J.Maxx audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for T.J.Maxx. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →