Family (biology) Audience in United States

Family (biology) logo

Family (biology) has an estimated audience of 41,997,268 people in United States. 62.5% are female, 37.5% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: Home equity, Lulu 黃路梓茵, Hocus Pocus, Guy Fieri, JDSU.

The average Family (biology) fan in United States is 40.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home equity, Lulu 黃路梓茵, Hocus Pocus, with strongest over-indexing on Home equity (2.95× the country average). Demographically, the Family (biology) audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Family (biology) fans

Demographic split for Family (biology) audience in United States
MetricValue
Female62.5%
Male37.5%
Average age40.3
Estimated audience size41,997,268

Audience persona

The typical Family (biology) fan in United States is more female, around 40.3 years old, with strong Extroversion tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Family (biology) in United States
RegionReachAffinity
California4,902,5561.06×
Texas4,353,2011.21×
Florida3,274,9441.15×
New York2,438,9961.04×
Georgia1,550,9231.2×
Illinois1,429,6361.02×
Pennsylvania1,419,1031×
North Carolina1,413,7601.12×
Ohio1,303,8021.01×
Michigan1,207,7781.1×
Virginia1,111,7051.09×
New Jersey1,088,1051.02×
Arizona1,003,3301.17×
Washington910,9141.08×
Tennessee870,8261.03×
Indiana851,7501.11×
Massachusetts786,8400.95×
Alabama741,3811.26×
Maryland738,6311.02×
South Carolina735,5431.16×
Missouri710,2351.05×
Colorado634,5360.96×
Louisiana594,0661.1×
Kentucky566,0421.08×
Minnesota563,2340.94×
Wisconsin547,4830.87×
Oklahoma464,4711×
Utah443,3461.18×
Mississippi429,1691.24×
Oregon425,3980.88×
Connecticut403,0750.96×
Nevada369,8590.91×
Arkansas369,2661.07×
Kansas355,3511.07×
Iowa346,2791×
Nebraska224,9451.07×
Idaho208,2900.99×
New Mexico207,1490.98×
West Virginia189,1300.97×
Hawaii162,0640.9×
New Hampshire138,2510.84×
Maine116,4320.77×
Washington, District of Columbia109,9540.87×
Rhode Island101,6380.76×
Delaware97,4980.84×
North Dakota95,1351.1×
Montana86,3140.74×
South Dakota85,4510.88×
Alaska74,8150.83×
Vermont49,6760.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Family (biology) audience
BrandAffinityCategory
Home equity2.95×Home & Garden
Lulu 黃路梓茵2.95×Movies & TV
Hocus Pocus2.95×Movies & TV
Guy Fieri2.37×Movies & TV
JDSU1.79×Business & Career
Figure painting (hobby)2.95×Arts & Culture
Historic site2.02×Arts & Culture
Goop2.41×Internet & Social Media
Cam Ward1.53×Sports
Governor of Michigan2.95×Politics & Society
Fairy godmother2.95×Literature
Throne of Glass2.82×Literature
Iron Man (film)1.83×Movies & TV
Corona (band)1.98×Music & Radio
Home staging1.78×Home & Garden
Gilt.com2.73×Shopping
Christmas Gifts1.65×Kids & Family
headspace2.95×Health
Jeep Wagoneer1.73×Cars & Mobility
Cherish (group)2.95×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Family (biology) audience
TraitClusterScore
ExtroversionTHRILL1.27
Price SensitivityPREMIUM1.02
Family OrientationCONSERVATISM1
Quality AwarenessPREMIUM0.99
IndulgenceJOY0.98
Healthy LifestyleBALANCE0.95

Worldwide distribution

Worldwide audience distribution share by country for Family (biology)
CountryShare
United States28.2%
United Kingdom5.3%
Brazil4.8%

See Family (biology) audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Family (biology) have in United States?

Family (biology) has an estimated audience of 41,997,268 people in United States, concentrated in California and Texas.

What is the gender split and age of Family (biology) fans?

62.5% of Family (biology) fans are female, 37.5% are male, with an average age of 40.3 years.

Which brands do Family (biology) fans like most?

Family (biology) fans show strongest brand affinity for Home equity (2.95×), Lulu 黃路梓茵 (2.95×), and Hocus Pocus (2.95×) over the country average.

Where do Family (biology) fans live in United States?

Family (biology) fans in United States are most concentrated in California (reach 4,902,556), Texas (reach 4,353,201), and Florida (reach 3,274,944). These three regions account for the largest share of the active audience.

What other brands do Family (biology) fans also like?

Beyond Family (biology) itself, the audience over-indexes on Lulu 黃路梓茵 (2.95×), Hocus Pocus (2.95×), Guy Fieri (2.37×), and JDSU (1.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Family (biology). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.