Rascasse Audience Intelligence

Family (biology) Audience in United States

A data profile of the people who buy, follow and care about Family (biology) in United States — modelled from more than twelve digital signal sources. Family (biology) has an estimated audience of 41,997,268 people in United States.

#384among Topic in United States#18in Kids & Family

The average Family (biology) fan in United States is 40.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nordstrom rack, Hobby Lobby, Diane Keaton, with strongest over-indexing on Nordstrom rack (2.23× the country average).

Demographically, the Family (biology) audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Family (biology) fan in United States is more female, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for Nordstrom rack.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Family (biology) profile in United States.

Audience size
42M
in United States
Gender
62.5%♀
37.5% male
Age
40.3
average years
Country rank
#532
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Family (biology) fans

62.5% are female, 37.5% are male, average age 40.3.

Fig. 02

Gender split

62.5%
Female
37.5%
Male
Demographic split for Family (biology) audience in United States
MetricValue
Female62.5%
Male37.5%
Average age40.3
Estimated audience size41,997,268
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Family (biology) audience in United States
Age bracketShare%
16-1919%
20-2916%
30-3919%
40-4923%
50+22%
Fig. 04

Worldwide distribution

28.2%

of the worldwide Family (biology) audience comes from United States.

Worldwide audience distribution share by country for Family (biology)
CountryShare
United States28.2%
United Kingdom5.3%
Brazil4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Family (biology) audience in United States is strongest.

Fig. 05

Top regions by affinity

Family (biology) fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~400K1.25×
02Alabama~700K1.23×
03Louisiana~700K1.22×
04Utah~400K1.19×
05Nebraska~200K1.18×
06North Dakota~100K1.18×
07Texas~4M1.16×
08Arizona~1M1.13×
09Arkansas~400K1.13×
10Kansas~400K1.13×
11Georgia~1.5M1.12×
12South Carolina~700K1.12×
13Kentucky~600K1.11×
14California~5M1.09×
15Indiana~800K1.09×
16Illinois~1.5M1.07×
17North Carolina~1.5M1.07×
18Missouri~700K1.05×
19Idaho~200K1.05×
20Florida~3M1.04×
21Michigan~1M1.04×
22New Jersey~1M1.04×
23Virginia~1M1.04×
24South Dakota~100K1.04×
25Iowa~400K1.03×
26Pennsylvania~1.5M1.01×
27Oklahoma~500K1.00×
28Washington~800K0.99×
29New Mexico~200K0.99×
30New York~2.5M0.98×
31Ohio~1.5M0.98×
32Maryland~700K0.98×
33West Virginia~200K0.98×
34Tennessee~800K0.96×
35Connecticut~400K0.96×
36Wisconsin~600K0.94×
37Minnesota~600K0.94×
38Hawaii~200K0.92×
39Delaware~100K0.92×
40Colorado~600K0.91×
41Massachusetts~700K0.90×
42Alaska~80K0.89×
43Nevada~400K0.88×
44Oregon~400K0.85×
45New Hampshire~100K0.83×
46Washington, District of Columbia~100K0.81×
47Montana~90K0.80×
48Rhode Island~100K0.78×
49Maine~100K0.77×
50Vermont~50K0.72×
Fig. 06

Affinity by region

Affinity by region — Family (biology), United States
0.72×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Family (biology) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Family (biology) audience
#·InterestCategoryAffinity×
01Kelly OsbourneMusic & Radio2.95×
02Bergdorf GoodmanFashion & Accessoires2.95×
03Dillard'sFashion & Accessoires2.47×
04Diane KeatonMovies & TV2.39×
05Nordstrom rackFashion & Accessoires2.23×
06Real propertyHome & Garden2.02×
07AnthropologieShopping2.01×
08J. C. PenneyShopping1.98×
09Sprouts Farmers MarketShopping1.77×
10Hobby LobbyHome & Garden1.75×
11SkirtFashion & Accessoires1.71×
12TrousersFashion & Accessoires1.66×
13T.J.MaxxShopping1.63×
14Swimming poolSports1.58×
15GeneticsKids & Family1.57×
16High schoolBusiness & Career1.54×
17Discount storesShopping1.53×
18TicketmasterTravel & Leisure1.52×
19Men's clothingFashion & Accessoires1.51×
20SwimsuitFashion & Accessoires1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Family (biology) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Family (biology) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.28×
Price SensitivityPREMIUM1.24×
Community OrientationOPEN1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Family (biology) audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.80×
Pet OwnershipJOY0.83×
Luxury OrientationPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Family (biology) have in United States?

Family (biology) has an estimated audience of 41,997,268 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Family (biology) fans?

62.5% of Family (biology) fans are female, 37.5% are male, with an average age of 40.3 years.

03

Which brands do Family (biology) fans like most?

Family (biology) fans show strongest brand affinity for Nordstrom rack (2.23×), Hobby Lobby (1.75×), and Diane Keaton (2.39×) over the country average.

04

Where do Family (biology) fans live in United States?

Family (biology) fans in United States are most concentrated in California (reach ~5M), Texas (reach ~4M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Family (biology) fans also like?

Beyond Family (biology) itself, the audience over-indexes on Hobby Lobby (1.75×), Diane Keaton (2.39×), J. C. Penney (1.98×), and Dillard's (2.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Family (biology) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Family (biology). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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