A data profile of the people who buy, follow and care about Family (biology) in United Kingdom — modelled from more than twelve digital signal sources. Family (biology) has an estimated audience of 7,911,794 people in United Kingdom.
The average Family (biology) fan in United Kingdom is 43.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include Daily Star (United Kingdom), Bruce Willis, Liam Neeson, with strongest over-indexing on Daily Star (United Kingdom) (7.59× the country average).
Demographically, the Family (biology) audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Family (biology) fan in United Kingdom is more female, around 43.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Daily Star (United Kingdom).
The key figures that characterise the Family (biology) profile in United Kingdom.
68.4% are female, 31.6% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 43.5 |
| Estimated audience size | 7,911,794 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Family (biology) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 28.2% |
| United Kingdom | 5.3% |
| Brazil | 4.8% |
Where the Family (biology) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~6M | 2.06× | |
| 02 | Wales | ~700K | 1.61× | |
| 03 | Northern Ireland | ~300K | 1.36× | |
| 04 | Scotland | ~700K | 1.03× | |
| 05 | West Midlands | ~200K | 0.71× | |
| 06 | Yorkshire and the Humber | ~400K | 0.65× | |
| 07 | North East | ~200K | 0.52× | |
| 08 | South East | ~500K | 0.47× | |
| 09 | East Midlands | ~200K | 0.44× | |
| 10 | South West | ~300K | 0.42× | |
| 11 | East of England | ~300K | 0.39× | |
| 12 | North West | ~200K | 0.27× |
The strongest cross-interests of the Family (biology) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bruce Willis | Movies & TV | 9.32× | ||
| 02 | Flightradar24 | Travel & Leisure | 9.32× | ||
| 03 | Colin Farrell | Movies & TV | 9.32× | ||
| 04 | Anna Faris | Movies & TV | 9.32× | ||
| 05 | Oscar Isaac | Movies & TV | 8.12× | ||
| 06 | Daily Star (United Kingdom) | News | 7.59× | ||
| 07 | Liam Neeson | Movies & TV | 7.59× | ||
| 08 | Mel Gibson | Movies & TV | 6.16× | ||
| 09 | Matthew McConaughey | Movies & TV | 5.69× | ||
| 10 | Nicole Kidman | Movies & TV | 4.90× | ||
| 11 | Jim Carrey | Movies & TV | 4.52× | ||
| 12 | Wikipedia | Internet & Social Media | 2.56× | ||
| 13 | Esso | Cars & Mobility | 2.41× | ||
| 14 | Hobby | Home & Garden | 2.11× | ||
| 15 | William Hill (bookmaker) | Games | 2.07× | ||
| 16 | Internet & Social Media | 1.94× | |||
| 17 | Aldi | Shopping | 1.84× | ||
| 18 | Distilled beverage | Food & Beverages | 1.84× | ||
| 19 | Kitchen | Home & Garden | 1.75× | ||
| 20 | Daily Express | News | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.33× | |
| Need for Security | CONSERVATISM | 1.21× | |
| Healthy Lifestyle | BALANCE | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.73× | |
| Luxury Orientation | PREMIUM | 0.75× | |
| Community Orientation | OPEN | 0.82× |
Family (biology) has an estimated audience of 7,911,794 people in United Kingdom, concentrated in England and Scotland.
68.4% of Family (biology) fans are female, 31.6% are male, with an average age of 43.5 years.
Family (biology) fans show strongest brand affinity for Daily Star (United Kingdom) (7.59×), Bruce Willis (9.32×), and Liam Neeson (7.59×) over the country average.
Family (biology) fans in United Kingdom are most concentrated in England (reach ~6M), Scotland (reach ~700K), and Wales (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Family (biology) itself, the audience over-indexes on Bruce Willis (9.32×), Liam Neeson (7.59×), Flightradar24 (9.32×), and Colin Farrell (9.32×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Family (biology). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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