A data profile of the people who buy, follow and care about Family (biology) in Canada — modelled from more than twelve digital signal sources. Family (biology) has an estimated audience of 3,702,028 people in Canada.
The average Family (biology) fan in Canada is 39.5 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Real property, Hardware store, Real estate broker, with strongest over-indexing on Real property (1.94× the country average).
Demographically, the Family (biology) audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Convenience Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Family (biology) fan in Canada is more female, around 39.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Real property.
The key figures that characterise the Family (biology) profile in Canada.
65.1% are female, 34.9% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 39.5 |
| Estimated audience size | 3,702,028 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 20% |
of the worldwide Family (biology) audience comes from Canada.
| Country | Share |
|---|---|
| United States | 28.2% |
| United Kingdom | 5.3% |
| Brazil | 4.8% |
Where the Family (biology) audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2.5M | 1.48× | |
| 02 | Saskatchewan | ~100K | 1.24× | |
| 03 | British Columbia | ~700K | 1.19× | |
| 04 | New Brunswick | ~90K | 1.10× | |
| 05 | Alberta | ~500K | 1.09× | |
| 06 | Manitoba | ~100K | 1.06× | |
| 07 | Nova Scotia | ~90K | 0.86× | |
| 08 | Newfoundland and Labrador | ~40K | 0.75× | |
| 09 | Quebec | ~600K | 0.69× | |
| 10 | Prince Edward Island | ~10K | 0.65× |
The strongest cross-interests of the Family (biology) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tinder | Internet & Social Media | 2.77× | ||
| 02 | Hormone | Health | 2.13× | ||
| 03 | Mineral water | Food & Beverages | 2.08× | ||
| 04 | Tabloid (newspaper format) | Literature | 2.02× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 2.00× | ||
| 06 | Sarcasm | Politics & Society | 1.99× | ||
| 07 | Real property | Home & Garden | 1.94× | ||
| 08 | Tampa Bay Lightning | Sports | 1.94× | ||
| 09 | Bored Panda | Internet & Social Media | 1.83× | ||
| 10 | Catholic Church | Politics & Society | 1.76× | ||
| 11 | Hardware store | Home & Garden | 1.70× | ||
| 12 | Blanket | Home & Garden | 1.70× | ||
| 13 | Zoo | Kids & Family | 1.69× | ||
| 14 | Western Union | Business & Career | 1.66× | ||
| 15 | Hypermarket | Shopping | 1.66× | ||
| 16 | Real estate broker | Home & Garden | 1.65× | ||
| 17 | Microwave oven | Home & Garden | 1.65× | ||
| 18 | Convenience store | Food & Beverages | 1.62× | ||
| 19 | Pharmacy | Business & Career | 1.58× | ||
| 20 | United Parcel Service | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.47× | |
| Tradition | CONSERVATISM | 1.38× | |
| Family Orientation | CONSERVATISM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.59× | |
| Pet Ownership | JOY | 0.67× | |
| Design Affinity | PREMIUM | 0.74× |
Family (biology) has an estimated audience of 3,702,028 people in Canada, concentrated in Ontario and British Columbia.
65.1% of Family (biology) fans are female, 34.9% are male, with an average age of 39.5 years.
Family (biology) fans show strongest brand affinity for Real property (1.94×), Hardware store (1.7×), and Real estate broker (1.65×) over the country average.
Family (biology) fans in Canada are most concentrated in Ontario (reach ~2.5M), British Columbia (reach ~700K), and Quebec (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Family (biology) itself, the audience over-indexes on Hardware store (1.7×), Real estate broker (1.65×), Pharmacy (1.58×), and Tabloid (newspaper format) (2.02×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Family (biology). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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