A data profile of the people who buy, follow and care about Pharmacy in Canada — modelled from more than twelve digital signal sources. Pharmacy has an estimated audience of 4,088,859 people in Canada.
The average Pharmacy fan in Canada is 43.9 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Tim Horton, Jean Coutu Group, London Drugs, with strongest over-indexing on Tim Horton (1.91× the country average).
Demographically, the Pharmacy audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Pharmacy fan in Canada is more female, around 43.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Tim Horton.
The key figures that characterise the Pharmacy profile in Canada.
62.3% are female, 37.7% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 43.9 |
| Estimated audience size | 4,088,859 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Pharmacy audience comes from Canada.
| Country | Share |
|---|---|
| United States | 19.7% |
| Italy | 6.9% |
| Brazil | 4.8% |
Where the Pharmacy audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~1M | 1.61× | |
| 02 | Alberta | ~700K | 1.37× | |
| 03 | Ontario | ~2M | 1.25× | |
| 04 | Quebec | ~1M | 1.12× | |
| 05 | Saskatchewan | ~100K | 0.97× | |
| 06 | Nova Scotia | ~100K | 0.90× | |
| 07 | Prince Edward Island | ~20K | 0.81× | |
| 08 | Manitoba | ~100K | 0.75× | |
| 09 | New Brunswick | ~60K | 0.67× | |
| 10 | Newfoundland and Labrador | ~40K | 0.58× |
The strongest cross-interests of the Pharmacy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Uniprix | Health | 5.50× | ||
| 02 | Jean Coutu Group | Shopping | 5.43× | ||
| 03 | Rexall | Shopping | 3.70× | ||
| 04 | Giant Tiger | Shopping | 2.74× | ||
| 05 | London Drugs | Shopping | 2.69× | ||
| 06 | SAQ | Food & Beverages | 2.55× | ||
| 07 | Loto-Québec | Games | 2.33× | ||
| 08 | simons | Shopping | 2.15× | ||
| 09 | Shoppers Drug Mart | Shopping | 2.11× | ||
| 10 | Esso | Cars & Mobility | 2.04× | ||
| 11 | La Presse (Canadian newspaper) | News | 1.95× | ||
| 12 | Rona | Home & Garden | 1.94× | ||
| 13 | Tim Horton | Sports | 1.91× | ||
| 14 | Hardware store | Home & Garden | 1.87× | ||
| 15 | TVA nouvelles | Movies & TV | 1.83× | ||
| 16 | Dollarama | Shopping | 1.80× | ||
| 17 | MSN | News | 1.73× | ||
| 18 | Costco | Shopping | 1.66× | ||
| 19 | Home Hardware | Home & Garden | 1.64× | ||
| 20 | Health care | Business & Career | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.89× | |
| Need for Security | CONSERVATISM | 1.65× | |
| Career Orientation | POWER | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.78× | |
| Family Orientation | CONSERVATISM | 0.83× | |
| Patriotism | CONSERVATISM | 0.92× |
Pharmacy has an estimated audience of 4,088,859 people in Canada, concentrated in Ontario and Quebec.
62.3% of Pharmacy fans are female, 37.7% are male, with an average age of 43.9 years.
Pharmacy fans show strongest brand affinity for Tim Horton (1.91×), Jean Coutu Group (5.43×), and London Drugs (2.69×) over the country average.
Pharmacy fans in Canada are most concentrated in Ontario (reach ~2M), Quebec (reach ~1M), and British Columbia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Pharmacy itself, the audience over-indexes on Jean Coutu Group (5.43×), London Drugs (2.69×), Giant Tiger (2.74×), and Rexall (3.7×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Pharmacy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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