Pharmacy Audience in Canada
Pharmacy has an estimated audience of 4,088,859 people in Canada. 62.3% are female, 37.7% are male, average age 43.9. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Tim Horton, Jean Coutu Group, Rexall, London Drugs, Giant Tiger.
The average Pharmacy fan in Canada is 43.9 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Tim Horton, Jean Coutu Group, Rexall, with strongest over-indexing on Tim Horton (1.91× the country average). Demographically, the Pharmacy audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Pharmacy fans
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 43.9 |
| Estimated audience size | 4,088,859 |
Audience persona
The typical Pharmacy fan in Canada is more female, around 43.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Tim Horton.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,138,086 | 1.25× |
| Quebec | 1,097,110 | 1.12× |
| British Columbia | 985,123 | 1.61× |
| Alberta | 693,791 | 1.37× |
| Saskatchewan | 125,367 | 0.97× |
| Manitoba | 114,539 | 0.75× |
| Nova Scotia | 109,716 | 0.9× |
| New Brunswick | 62,975 | 0.67× |
| Newfoundland and Labrador | 36,163 | 0.58× |
| Prince Edward Island | 16,322 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tim Horton | 1.91× | Sports |
| Jean Coutu Group | 5.43× | Shopping |
| Rexall | 3.7× | Shopping |
| London Drugs | 2.69× | Shopping |
| Giant Tiger | 2.74× | Shopping |
| Loto-Québec | 2.33× | Games |
| Shoppers Drug Mart | 2.11× | Shopping |
| Rona | 1.94× | Home & Garden |
| Esso | 2.04× | Cars & Mobility |
| La Presse (Canadian newspaper) | 1.95× | News |
| SAQ | 2.55× | Food & Beverages |
| Uniprix | 5.5× | Health |
| Costco | 1.66× | Shopping |
| MSN | 1.73× | News |
| Health care | 1.6× | Business & Career |
| Home Hardware | 1.64× | Home & Garden |
| Dollarama | 1.8× | Shopping |
| simons | 2.15× | Shopping |
| TVA nouvelles | 1.83× | Movies & TV |
| Hardware store | 1.87× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.89 |
| Need for Security | CONSERVATISM | 1.65 |
| Career Orientation | POWER | 1.64 |
| Travelling | THRILL | 1.63 |
| Individualism | JOY | 1.45 |
| Urban Lifestyle | OPEN | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.7% |
| Italy | 6.9% |
| Brazil | 4.8% |
See Pharmacy audiences in other countries
More Field of study audiences in Canada
- Music (20,108,624)
- Politics and social issues (15,419,986)
- Education (11,614,140)
- Entrepreneurship (10,649,072)
- Finance (9,723,281)
Frequently asked questions
How many fans does Pharmacy have in Canada?
Pharmacy has an estimated audience of 4,088,859 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Pharmacy fans?
62.3% of Pharmacy fans are female, 37.7% are male, with an average age of 43.9 years.
Which brands do Pharmacy fans like most?
Pharmacy fans show strongest brand affinity for Tim Horton (1.91×), Jean Coutu Group (5.43×), and Rexall (3.7×) over the country average.
Where do Pharmacy fans live in Canada?
Pharmacy fans in Canada are most concentrated in Ontario (reach 2,138,086), Quebec (reach 1,097,110), and British Columbia (reach 985,123). These three regions account for the largest share of the active audience.
What other brands do Pharmacy fans also like?
Beyond Pharmacy itself, the audience over-indexes on Jean Coutu Group (5.43×), Rexall (3.7×), London Drugs (2.69×), and Giant Tiger (2.74×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Pharmacy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.