A data profile of the people who buy, follow and care about Pharmacy in Italy — modelled from more than twelve digital signal sources. Pharmacy has an estimated audience of 12,194,214 people in Italy.
The average Pharmacy fan in Italy is 46.4 years old, more female, and lives primarily in Lazio.
The audience is concentrated in Lazio, Lombardy, Tuscany.
Top brand affinities include Message in a Bottle (film), Health care, 3BMeteo, with strongest over-indexing on Message in a Bottle (film) (1.66× the country average).
Demographically, the Pharmacy audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Creativity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Pharmacy fan in Italy is more female, around 46.4 years old, with strong Creativity tendencies and a notable affinity for Message in a Bottle (film).
The key figures that characterise the Pharmacy profile in Italy.
67.2% are female, 32.8% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 67.2% |
| Male | 32.8% |
| Average age | 46.4 |
| Estimated audience size | 12,194,214 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 37% |
of the worldwide Pharmacy audience comes from Italy.
| Country | Share |
|---|---|
| United States | 19.7% |
| Italy | 6.9% |
| Brazil | 4.8% |
Where the Pharmacy audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~600K | 2.60× | |
| 02 | Aosta Valley | ~80K | 2.52× | |
| 03 | Tuscany | ~1.5M | 1.79× | |
| 04 | Lazio | ~2M | 1.38× | |
| 05 | Sardinia | ~500K | 1.38× | |
| 06 | Veneto | ~1.5M | 1.31× | |
| 07 | Sicilia | ~1.5M | 1.29× | |
| 08 | Liguria | ~400K | 1.06× | |
| 09 | Lombardy | ~2M | 0.86× | |
| 10 | Campania | ~1M | 0.82× | |
| 11 | Friuli-Venezia Giulia | ~200K | 0.82× | |
| 12 | Puglia | ~600K | 0.73× | |
| 13 | Umbria | ~100K | 0.64× | |
| 14 | Piedmont | ~600K | 0.62× | |
| 15 | Molise | ~40K | 0.62× | |
| 16 | Emilia-Romagna | ~600K | 0.55× | |
| 17 | Basilicata | ~60K | 0.54× | |
| 18 | Calabria | ~200K | 0.41× | |
| 19 | Abruzzo | ~100K | 0.38× | |
| 20 | Marche | ~100K | 0.37× |
The strongest cross-interests of the Pharmacy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pharmacology | Business & Career | 2.30× | ||
| 02 | Health care | Business & Career | 2.06× | ||
| 03 | Acqua & Sapone | Beauty & Wellness | 2.04× | ||
| 04 | Ciutat Vella | Travel & Leisure | 2.03× | ||
| 05 | General practitioner | Health | 1.86× | ||
| 06 | Kindergarten | Kids & Family | 1.79× | ||
| 07 | 3BMeteo | News | 1.78× | ||
| 08 | Clinic | Health | 1.77× | ||
| 09 | Coop | Food & Beverages | 1.72× | ||
| 10 | Specialty (medicine) | Health | 1.68× | ||
| 11 | Consequence (rapper) | Music & Radio | 1.67× | ||
| 12 | Message in a Bottle (film) | Movies & TV | 1.66× | ||
| 13 | OVS | Fashion & Accessoires | 1.57× | ||
| 14 | Conad | Shopping | 1.56× | ||
| 15 | Quotation | Business & Career | 1.56× | ||
| 16 | Culinary art | Arts & Culture | 1.55× | ||
| 17 | Dough | Food & Beverages | 1.54× | ||
| 18 | Dwelling | Home & Garden | 1.53× | ||
| 19 | Roof | Home & Garden | 1.53× | ||
| 20 | Leggo | News | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.06× | |
| Quality Awareness | PREMIUM | 1.03× | |
| Spirituality | BALANCE | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.60× | |
| Early Adopter Mentality | POWER | 0.62× | |
| Urban Lifestyle | OPEN | 0.73× |
Pharmacy has an estimated audience of 12,194,214 people in Italy, concentrated in Lazio and Lombardy.
67.2% of Pharmacy fans are female, 32.8% are male, with an average age of 46.4 years.
Pharmacy fans show strongest brand affinity for Message in a Bottle (film) (1.66×), Health care (2.06×), and 3BMeteo (1.78×) over the country average.
Pharmacy fans in Italy are most concentrated in Lazio (reach ~2M), Lombardy (reach ~2M), and Tuscany (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Pharmacy itself, the audience over-indexes on Health care (2.06×), 3BMeteo (1.78×), Conad (1.56×), and Coop (1.72×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Pharmacy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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