Pharmacy Audience in Italy
Pharmacy has an estimated audience of 12,194,214 people in Italy. 67.2% are female, 32.8% are male, average age 46.4. Top regions: Lazio, Lombardy, Tuscany. Top brand affinities: Message in a Bottle (film), Health care, Pope Francis, 3BMeteo, Conad.
The average Pharmacy fan in Italy is 46.4 years old, more female, and lives primarily in Lazio. The audience is concentrated in Lazio, Lombardy, Tuscany. Top brand affinities include Message in a Bottle (film), Health care, Pope Francis, with strongest over-indexing on Message in a Bottle (film) (1.66× the country average). Demographically, the Pharmacy audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Pharmacy fans
| Metric | Value |
|---|---|
| Female | 67.2% |
| Male | 32.8% |
| Average age | 46.4 |
| Estimated audience size | 12,194,214 |
Audience persona
The typical Pharmacy fan in Italy is more female, around 46.4 years old, with strong Community Orientation tendencies and a notable affinity for Message in a Bottle (film).
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lazio | 2,069,203 | 1.39× |
| Lombardy | 1,837,072 | 0.86× |
| Tuscany | 1,455,959 | 1.8× |
| Sicilia | 1,372,160 | 1.3× |
| Veneto | 1,263,591 | 1.31× |
| Campania | 1,123,824 | 0.82× |
| Puglia | 607,977 | 0.72× |
| Trentino-Alto Adige/Südtirol | 607,725 | 2.63× |
| Piedmont | 555,764 | 0.62× |
| Emilia-Romagna | 541,040 | 0.54× |
| Sardinia | 477,134 | 1.39× |
| Liguria | 365,049 | 1.07× |
| Friuli-Venezia Giulia | 185,066 | 0.8× |
| Calabria | 126,848 | 0.34× |
| Umbria | 117,339 | 0.59× |
| Marche | 87,844 | 0.29× |
| Aosta Valley | 83,345 | 2.68× |
| Abruzzo | 72,566 | 0.27× |
| Basilicata | 44,698 | 0.4× |
| Molise | 9,714 | 0.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Message in a Bottle (film) | 1.66× | Movies & TV |
| Health care | 2.06× | Business & Career |
| Pope Francis | 1.62× | Politics & Society |
| 3BMeteo | 1.78× | News |
| Conad | 1.56× | Shopping |
| Coop | 1.72× | Food & Beverages |
| Leggo | 1.52× | News |
| Consequence (rapper) | 1.67× | Music & Radio |
| Dwelling | 1.53× | Home & Garden |
| Specialty (medicine) | 1.68× | Health |
| Roof | 1.53× | Home & Garden |
| Pharmacology | 2.3× | Business & Career |
| Culinary art | 1.55× | Arts & Culture |
| Ciutat Vella | 2.03× | Travel & Leisure |
| Clinic | 1.77× | Health |
| Kindergarten | 1.79× | Kids & Family |
| OVS | 1.57× | Fashion & Accessoires |
| Dough | 1.54× | Food & Beverages |
| General practitioner | 1.86× | Health |
| Quotation | 1.56× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.12 |
| Patriotism | CONSERVATISM | 1.05 |
| Family Orientation | CONSERVATISM | 1.03 |
| Pet Ownership | JOY | 0.96 |
| Creativity | OPEN | 0.94 |
| Quality Awareness | PREMIUM | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.7% |
| Italy | 6.9% |
| Brazil | 4.8% |
See Pharmacy audiences in other countries
More Field of study audiences in Italy
- Music (40,110,040)
- Politics and social issues (32,887,575)
- Psychology (23,209,829)
- Philosophy (23,149,976)
- Architecture (22,238,215)
Frequently asked questions
How many fans does Pharmacy have in Italy?
Pharmacy has an estimated audience of 12,194,214 people in Italy, concentrated in Lazio and Lombardy.
What is the gender split and age of Pharmacy fans?
67.2% of Pharmacy fans are female, 32.8% are male, with an average age of 46.4 years.
Which brands do Pharmacy fans like most?
Pharmacy fans show strongest brand affinity for Message in a Bottle (film) (1.66×), Health care (2.06×), and Pope Francis (1.62×) over the country average.
Where do Pharmacy fans live in Italy?
Pharmacy fans in Italy are most concentrated in Lazio (reach 2,069,203), Lombardy (reach 1,837,072), and Tuscany (reach 1,455,959). These three regions account for the largest share of the active audience.
What other brands do Pharmacy fans also like?
Beyond Pharmacy itself, the audience over-indexes on Health care (2.06×), Pope Francis (1.62×), 3BMeteo (1.78×), and Conad (1.56×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Pharmacy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.