A data profile of the people who buy, follow and care about Acqua & Sapone in Italy — modelled from more than twelve digital signal sources. Acqua & Sapone has an estimated audience of 4,524,418 people in Italy.
The average Acqua & Sapone fan in Italy is 43.9 years old, more female, and lives primarily in Lazio.
The audience is concentrated in Lazio, Lombardy, Sicilia.
Top brand affinities include Food, Intesa Sanpaolo, Carrefour Express, with strongest over-indexing on Food (104.31× the country average).
Demographically, the Acqua & Sapone audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Extroversion, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Acqua & Sapone fan in Italy is more female, around 43.9 years old, with strong Extroversion tendencies and a notable affinity for Food.
The key figures that characterise the Acqua & Sapone profile in Italy.
79.0% are female, 21.0% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 79.0% |
| Male | 21.0% |
| Average age | 43.9 |
| Estimated audience size | 4,524,418 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Acqua & Sapone audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 96.8% |
| United States | 0.6% |
| Switzerland | 0.3% |
Where the Acqua & Sapone audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Abruzzo | ~200K | 2.30× | |
| 02 | Sicilia | ~700K | 1.95× | |
| 03 | Puglia | ~500K | 1.81× | |
| 04 | Marche | ~200K | 1.67× | |
| 05 | Lazio | ~900K | 1.59× | |
| 06 | Molise | ~30K | 1.39× | |
| 07 | Sardinia | ~200K | 1.29× | |
| 08 | Basilicata | ~50K | 1.14× | |
| 09 | Piedmont | ~400K | 1.07× | |
| 10 | Lombardy | ~800K | 1.03× | |
| 11 | Umbria | ~60K | 0.79× | |
| 12 | Calabria | ~100K | 0.75× | |
| 13 | Campania | ~300K | 0.65× | |
| 14 | Aosta Valley | ~6K | 0.58× | |
| 15 | Emilia-Romagna | ~200K | 0.50× | |
| 16 | Tuscany | ~100K | 0.48× | |
| 17 | Liguria | ~60K | 0.48× | |
| 18 | Veneto | ~100K | 0.37× | |
| 19 | Friuli-Venezia Giulia | ~30K | 0.34× | |
| 20 | Trentino-Alto Adige/Südtirol | ~30K | 0.32× |
The strongest cross-interests of the Acqua & Sapone audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Food | Food & Beverages | 104.31× | ||
| 02 | Cluj-Napoca | Travel & Leisure | 11.22× | ||
| 03 | Alessandro Borghese | Movies & TV | 5.99× | ||
| 04 | Checco Zalone | Movies & TV | 4.33× | ||
| 05 | Carrefour Express | Shopping | 3.76× | ||
| 06 | Intesa Sanpaolo | Business & Career | 3.38× | ||
| 07 | Moda Feminina | Fashion & Accessoires | 3.09× | ||
| 08 | Manicure & Pedicure | Beauty & Wellness | 2.66× | ||
| 09 | Makeup Tutorials | Beauty & Wellness | 2.55× | ||
| 10 | Decoration | Home & Garden | 2.47× | ||
| 11 | Health And Beauty | Beauty & Wellness | 2.19× | ||
| 12 | The Bold and the Beautiful | Movies & TV | 2.16× | ||
| 13 | Twitch | Games | 2.14× | ||
| 14 | TicketOne | Travel & Leisure | 2.11× | ||
| 15 | Pedicure | Beauty & Wellness | 1.91× | ||
| 16 | Primark | Shopping | 1.82× | ||
| 17 | TikTok | Internet & Social Media | 1.62× | ||
| 18 | EasyJet | Travel & Leisure | 1.61× | ||
| 19 | Ryanair | Travel & Leisure | 1.56× | ||
| 20 | AliExpress | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.35× | |
| Price Sensitivity | PREMIUM | 1.29× | |
| Early Adopter Mentality | POWER | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.73× | |
| Patriotism | CONSERVATISM | 0.75× | |
| Need for Security | CONSERVATISM | 0.76× |
Acqua & Sapone's target market in Italy covers an estimated 4,524,418 people, concentrated in Lazio and Lombardy.
79.0% of the Acqua & Sapone audience are female, 21.0% are male, with an average age of 43.9 years.
Acqua & Sapone fans show strongest brand affinity for Food (104.31×), Intesa Sanpaolo (3.38×), and Carrefour Express (3.76×) over the country average.
Acqua & Sapone fans in Italy are most concentrated in Lazio (reach ~900K), Lombardy (reach ~800K), and Sicilia (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Acqua & Sapone itself, the audience over-indexes on Intesa Sanpaolo (3.38×), Carrefour Express (3.76×), Alessandro Borghese (5.99×), and Checco Zalone (4.33×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Acqua & Sapone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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