Rascasse Audience Intelligence

AliExpress Target Market in United States

AliExpress has an estimated audience of 12.6M people in United States.

#11among Fashion in United States#288among brands in United States#90in Shopping

The average AliExpress fan in United States is 37.0 years old, more female, and lives primarily in California.

By number of fans, AliExpress ranks #11 among the 87 objects in Fashion in United States — 96.6× the group median.

Its fans are 1.7 years older than the group average of 35.3.

Women make up 56.5% of the fan base, 12.0 percentage points fewer than the group average.

Compared with the other 86 objects in Fashion, AliExpress fans stand out for their interest in Taobao, Lazada and Drop shipping.

Most fans live in California, Florida, New York.

Top affinities include Taobao, Lazada, Drop shipping, with strongest over-indexing on Taobao (14.97× the country average).

Demographically, the AliExpress audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.

The typical AliExpress fan in United States is more female, around 37.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Taobao.

Category: Shopping · Type: Brand · Subtype: Fashion

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
12.6M
in United States
Gender
56.5%♀
43.5% male
Age
37.0
average years
Country rank
#2788
among all objects in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of AliExpress

56.5% are female, 43.5% are male, average age 37.0.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for AliExpress audience in United States
MetricValue
Female56.5%
Male43.5%
Average age37.0
Estimated audience size12.6M
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the AliExpress audience in United States
Age bracketShare%
16-2428%
25-3419%
35-4418%
45-5418%
55+16%
Fig. 04

Worldwide distribution

7.1%

of the worldwide AliExpress audience comes from United States.

Worldwide audience distribution share by country for AliExpress
CountryShare
Brazil7.6%
Italy7.5%
United States7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

AliExpress customers by region in United States
#RegionReachAffinity×
01New York~1M1.45×
02Florida~1M1.41×
03Mississippi~200K1.39×
04California~2M1.35×
05New Jersey~400K1.28×
06Louisiana~200K1.27×
07Georgia~500K1.25×
08Maryland~300K1.17×
09Alabama~200K1.17×
10Washington~300K1.15×
11Texas~1M1.14×
12Hawaii~60K1.12×
13Nevada~100K1.11×
14Utah~100K1.10×
15Arkansas~100K1.09×
16Virginia~300K1.07×
17Illinois~500K1.05×
18Tennessee~300K1.05×
19South Carolina~200K1.05×
20Kentucky~200K1.04×
21North Carolina~400K1.03×
22Oregon~200K1.03×
23West Virginia~70K1.02×
24Michigan~400K1.01×
25Connecticut~100K1.01×
26Washington, District of Columbia~30K1.00×
27Arizona~300K0.97×
28Missouri~200K0.97×
29Oklahoma~100K0.97×
30Pennsylvania~500K0.95×
31Massachusetts~300K0.95×
32Idaho~60K0.94×
33Ohio~400K0.92×
34Indiana~200K0.92×
35Delaware~30K0.91×
36Kansas~100K0.90×
37Rhode Island~40K0.89×
38Minnesota~200K0.87×
39Colorado~200K0.86×
40New Mexico~70K0.86×
41Wisconsin~200K0.85×
42Iowa~100K0.81×
43New Hampshire~40K0.81×
44North Dakota~20K0.80×
45Alaska~20K0.79×
46Nebraska~60K0.77×
47Maine~40K0.77×
48South Dakota~30K0.76×
49Montana~30K0.70×
50Vermont~20K0.69×
Fig. 06

Affinity by region

Affinity by region — AliExpress, United States
0.69×1.00×1.45×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the AliExpress audience vs. the country average
#·InterestCategoryAffinity×
01TaobaoShopping14.97×
02LazadaFashion & Accessoires5.48×
03Drop shippingShopping5.15×
04Supply chain managementBusiness & Career5.11×
05Princess PollyFashion & Accessoires4.48×
06Very (online retailer)Website / Newspaper / Magazine3.95×
07Hong KongTravel & Leisure3.39×
08Business-to-businessBusiness & Career3.07×
09TaiwanTravel & Leisure2.61×
10Zara LarssonMusic & Radio2.47×
11MercariShopping2.31×
12CoachFashion & Accessoires2.20×
13Deal of the dayShopping2.19×
14PoshmarkShopping2.02×
15AritziaFashion & Accessoires1.85×
16ConsumerBusiness & Career1.73×
17Quinceañera (telenovela)Movies & TV1.68×
18Bad BunnyMusic & Radio1.67×
19BurlingtonFashion & Accessoires1.63×
20Credit KarmaBusiness & Career1.56×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the AliExpress audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the AliExpress audience vs. the country average · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.12×
Quality AwarenessPREMIUM1.04×
TraditionCONSERVATISM1.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the AliExpress audience vs. the country average · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.61×
Sports ActivityPOWER0.65×
Community OrientationOPEN0.67×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fashion audiences in United States

See AliExpress audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in AliExpress over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/aliexpress-22077” · Methodology