A data profile of the people who buy, follow and care about Intesa Sanpaolo in Italy — modelled from more than twelve digital signal sources. Intesa Sanpaolo has an estimated audience of 14,194,395 people in Italy.
The average Intesa Sanpaolo fan in Italy is 46.8 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Nexi, UniCredit, Financial services, with strongest over-indexing on Nexi (3.21× the country average).
Demographically, the Intesa Sanpaolo audience skews balanced with an average age of 46.8, and over-indexes on personality traits such as Career Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical Intesa Sanpaolo fan in Italy is balanced, around 46.8 years old, with strong Career Orientation tendencies and a notable affinity for Nexi.
The key figures that characterise the Intesa Sanpaolo profile in Italy.
46.0% are female, 54.0% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 46.8 |
| Estimated audience size | 14,194,395 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 42% |
of the worldwide Intesa Sanpaolo audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 90.2% |
| Serbia | 3.6% |
| Slovenia | 1.2% |
Where the Intesa Sanpaolo audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Piedmont | ~1.5M | 1.49× | |
| 02 | Lombardy | ~3.5M | 1.38× | |
| 03 | Veneto | ~1.5M | 1.21× | |
| 04 | Marche | ~400K | 1.21× | |
| 05 | Sardinia | ~400K | 1.13× | |
| 06 | Campania | ~2M | 1.12× | |
| 07 | Puglia | ~1M | 1.11× | |
| 08 | Tuscany | ~1M | 1.09× | |
| 09 | Liguria | ~400K | 1.09× | |
| 10 | Lazio | ~2M | 1.08× | |
| 11 | Umbria | ~200K | 1.05× | |
| 12 | Abruzzo | ~300K | 0.95× | |
| 13 | Friuli-Venezia Giulia | ~200K | 0.92× | |
| 14 | Sicilia | ~1M | 0.83× | |
| 15 | Basilicata | ~100K | 0.80× | |
| 16 | Emilia-Romagna | ~900K | 0.76× | |
| 17 | Aosta Valley | ~30K | 0.74× | |
| 18 | Molise | ~40K | 0.62× | |
| 19 | Trentino-Alto Adige/Südtirol | ~100K | 0.44× |
The strongest cross-interests of the Intesa Sanpaolo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Financial plan | Movies & TV | 4.12× | ||
| 02 | Barclays | Business & Career | 3.87× | ||
| 03 | Nexi | Business & Career | 3.21× | ||
| 04 | UBI Banca | Business & Career | 2.78× | ||
| 05 | Deloitte | Business & Career | 2.55× | ||
| 06 | MF Milano Finanza | News | 2.42× | ||
| 07 | FTSE MIB | Business & Career | 2.20× | ||
| 08 | Banca Monte dei Paschi di Siena | Business & Career | 2.09× | ||
| 09 | Foreign policy | Politics & Society | 2.08× | ||
| 10 | Financial services | Business & Career | 2.02× | ||
| 11 | Western Union | Business & Career | 1.95× | ||
| 12 | Java (programming language) | Technology & Electronics | 1.95× | ||
| 13 | Kellogg's | Food & Beverages | 1.76× | ||
| 14 | Real estate economics | Business & Career | 1.74× | ||
| 15 | UniCredit | Business & Career | 1.73× | ||
| 16 | Yahoo! Finance | Business & Career | 1.67× | ||
| 17 | Banca Nazionale del Lavoro | Business & Career | 1.64× | ||
| 18 | Wealth management | Business & Career | 1.59× | ||
| 19 | Visa Inc. | Business & Career | 1.59× | ||
| 20 | Asset management | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.18× | |
| Need for Security | CONSERVATISM | 1.06× | |
| Social Media Usage | JOY | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.67× | |
| Extroversion | THRILL | 0.68× | |
| Quality Awareness | PREMIUM | 0.68× |
Intesa Sanpaolo's target market in Italy covers an estimated 14,194,395 people, concentrated in Lombardy and Lazio.
46.0% of the Intesa Sanpaolo audience are female, 54.0% are male, with an average age of 46.8 years.
Intesa Sanpaolo fans show strongest brand affinity for Nexi (3.21×), UniCredit (1.73×), and Financial services (2.02×) over the country average.
Intesa Sanpaolo fans in Italy are most concentrated in Lombardy (reach ~3.5M), Lazio (reach ~2M), and Campania (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Intesa Sanpaolo itself, the audience over-indexes on UniCredit (1.73×), Financial services (2.02×), FTSE MIB (2.2×), and Financial plan (4.12×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Intesa Sanpaolo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.