A data profile of the people who buy, follow and care about FTSE MIB in Italy — modelled from more than twelve digital signal sources. FTSE MIB has an estimated audience of 7,022,021 people in Italy.
The average FTSE MIB fan in Italy is 46.2 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Emilia-Romagna, Piedmont.
Top brand affinities include Eni, Enel, Kimi Antonelli, with strongest over-indexing on Eni (1.94× the country average).
Demographically, the FTSE MIB audience skews balanced with an average age of 46.2, and over-indexes on personality traits such as Community Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical FTSE MIB fan in Italy is balanced, around 46.2 years old, with strong Community Orientation tendencies and a notable affinity for Eni.
The key figures that characterise the FTSE MIB profile in Italy.
46.3% are female, 53.7% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 46.2 |
| Estimated audience size | 7,022,021 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide FTSE MIB audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 88.8% |
| Spain | 2.9% |
| United Kingdom | 2.0% |
Where the FTSE MIB audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emilia-Romagna | ~1M | 1.80× | |
| 02 | Piedmont | ~800K | 1.67× | |
| 03 | Liguria | ~300K | 1.52× | |
| 04 | Lombardy | ~2M | 1.48× | |
| 05 | Tuscany | ~600K | 1.27× | |
| 06 | Veneto | ~700K | 1.22× | |
| 07 | Marche | ~200K | 1.14× | |
| 08 | Trentino-Alto Adige/Südtirol | ~100K | 1.08× | |
| 09 | Friuli-Venezia Giulia | ~100K | 1.00× | |
| 10 | Lazio | ~800K | 0.92× | |
| 11 | Abruzzo | ~100K | 0.88× | |
| 12 | Umbria | ~90K | 0.81× | |
| 13 | Sicilia | ~500K | 0.79× | |
| 14 | Puglia | ~400K | 0.79× | |
| 15 | Calabria | ~200K | 0.72× | |
| 16 | Aosta Valley | ~10K | 0.68× | |
| 17 | Campania | ~500K | 0.66× | |
| 18 | Sardinia | ~100K | 0.66× | |
| 19 | Molise | ~20K | 0.66× | |
| 20 | Basilicata | ~20K | 0.37× |
The strongest cross-interests of the FTSE MIB audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eni | Cars & Mobility | 1.94× | ||
| 02 | Formula racing | Cars & Mobility | 1.77× | ||
| 03 | Petroleum industry | Business & Career | 1.77× | ||
| 04 | Alessia Marcuzzi | Movies & TV | 1.64× | ||
| 05 | Beach soccer | Sports | 1.61× | ||
| 06 | Energy level | Home & Garden | 1.59× | ||
| 07 | Sports car racing | Cars & Mobility | 1.59× | ||
| 08 | Axle | Technology & Electronics | 1.59× | ||
| 09 | Enel | Home & Garden | 1.56× | ||
| 10 | Kimi Antonelli | Sports | 1.56× | ||
| 11 | Petroleum | Cars & Mobility | 1.56× | ||
| 12 | Television comedy | Movies & TV | 1.56× | ||
| 13 | Now TV | Movies & TV | 1.55× | ||
| 14 | Formula One car | Cars & Mobility | 1.55× | ||
| 15 | Haul truck | Cars & Mobility | 1.54× | ||
| 16 | FIFA Club World Cup | Sports | 1.52× | ||
| 17 | Champion | Sports | 1.52× | ||
| 18 | Twin | Kids & Family | 1.51× | ||
| 19 | Rim (wheel) | Cars & Mobility | 1.51× | ||
| 20 | Car classification | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.22× | |
| Need for Security | CONSERVATISM | 1.18× | |
| Indulgence | JOY | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.97× | |
| Design Affinity | PREMIUM | 0.98× | |
| Healthy Lifestyle | BALANCE | 0.99× |
FTSE MIB's target market in Italy covers an estimated 7,022,021 people, concentrated in Lombardy and Emilia-Romagna.
46.3% of the FTSE MIB audience are female, 53.7% are male, with an average age of 46.2 years.
FTSE MIB fans show strongest brand affinity for Eni (1.94×), Enel (1.56×), and Kimi Antonelli (1.56×) over the country average.
FTSE MIB fans in Italy are most concentrated in Lombardy (reach ~2M), Emilia-Romagna (reach ~1M), and Piedmont (reach ~800K). These three regions account for the largest share of the active audience.
Beyond FTSE MIB itself, the audience over-indexes on Enel (1.56×), Kimi Antonelli (1.56×), Petroleum (1.56×), and FIFA Club World Cup (1.52×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for FTSE MIB. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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