A data profile of the people who buy, follow and care about Enel in Italy — modelled from more than twelve digital signal sources. Enel has an estimated audience of 5,503,522 people in Italy.
The average Enel fan in Italy is 48.9 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Natural gas, Pug, Photovoltaics, with strongest over-indexing on Natural gas (1.51× the country average).
Demographically, the Enel audience skews balanced with an average age of 48.9, and over-indexes on personality traits such as Need for Security, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Enel fan in Italy is balanced, around 48.9 years old, with strong Need for Security tendencies and a notable affinity for Natural gas.
The key figures that characterise the Enel profile in Italy.
46.1% are female, 53.9% are male, average age 48.9.
| Metric | Value |
|---|---|
| Female | 46.1% |
| Male | 53.9% |
| Average age | 48.9 |
| Estimated audience size | 5,503,522 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 9% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 47% |
of the worldwide Enel audience comes from Italy.
| Country | Share |
|---|---|
| Brazil | 42.0% |
| Italy | 22.4% |
| Chile | 20.7% |
Where the Enel audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~900K | 1.45× | |
| 02 | Sicilia | ~700K | 1.40× | |
| 03 | Lazio | ~900K | 1.35× | |
| 04 | Calabria | ~200K | 1.35× | |
| 05 | Puglia | ~500K | 1.27× | |
| 06 | Tuscany | ~400K | 1.17× | |
| 07 | Abruzzo | ~100K | 1.12× | |
| 08 | Umbria | ~100K | 1.10× | |
| 09 | Piedmont | ~400K | 1.08× | |
| 10 | Lombardy | ~1M | 1.06× | |
| 11 | Sardinia | ~200K | 1.01× | |
| 12 | Basilicata | ~50K | 0.99× | |
| 13 | Liguria | ~100K | 0.94× | |
| 14 | Veneto | ~400K | 0.89× | |
| 15 | Emilia-Romagna | ~400K | 0.88× | |
| 16 | Marche | ~100K | 0.81× | |
| 17 | Friuli-Venezia Giulia | ~80K | 0.77× | |
| 18 | Molise | ~20K | 0.76× | |
| 19 | Aosta Valley | ~6K | 0.44× | |
| 20 | Trentino-Alto Adige/Südtirol | ~40K | 0.35× |
The strongest cross-interests of the Enel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Terna | Home & Garden | 2.23× | ||
| 02 | Hail | Home & Garden | 2.01× | ||
| 03 | Sorgenia | Home & Garden | 1.96× | ||
| 04 | Lecturer | Kids & Family | 1.96× | ||
| 05 | Land law | Politics & Society | 1.90× | ||
| 06 | Italgas | Home & Garden | 1.90× | ||
| 07 | Home insurance | Business & Career | 1.81× | ||
| 08 | Clinical trial | Health | 1.76× | ||
| 09 | E.ON | Home & Garden | 1.71× | ||
| 10 | Photovoltaics | Home & Garden | 1.70× | ||
| 11 | Condensing boiler | Home & Garden | 1.69× | ||
| 12 | A2A | Home & Garden | 1.63× | ||
| 13 | Photovoltaic system | Home & Garden | 1.60× | ||
| 14 | Rottweiler | Pets & Animals | 1.58× | ||
| 15 | FedEx | Business & Career | 1.57× | ||
| 16 | Pug | Pets & Animals | 1.54× | ||
| 17 | Natural gas | Cars & Mobility | 1.51× | ||
| 18 | Solar panel | Home & Garden | 1.51× | ||
| 19 | Heat pump | Home & Garden | 1.50× | ||
| 20 | Wrench | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.09× | |
| DIY Mentality | THRILL | 0.87× | |
| Patriotism | CONSERVATISM | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.56× | |
| Indulgence | JOY | 0.57× | |
| Design Affinity | PREMIUM | 0.57× |
Enel's target market in Italy covers an estimated 5,503,522 people, concentrated in Lombardy and Lazio.
46.1% of the Enel audience are female, 53.9% are male, with an average age of 48.9 years.
Enel fans show strongest brand affinity for Natural gas (1.51×), Pug (1.54×), and Photovoltaics (1.7×) over the country average.
Enel fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~900K), and Campania (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Enel itself, the audience over-indexes on Pug (1.54×), Photovoltaics (1.7×), Rottweiler (1.58×), and Solar panel (1.51×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Enel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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