A data profile of the people who buy, follow and care about Rottweiler in Italy — modelled from more than twelve digital signal sources. Rottweiler has an estimated audience of 3,624,746 people in Italy.
The average Rottweiler fan in Italy is 41.3 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Pit bull, American Pit Bull Terrier, Boxer (dog), with strongest over-indexing on Pit bull (5.04× the country average).
Demographically, the Rottweiler audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Pet Ownership, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical Rottweiler fan in Italy is more female, around 41.3 years old, with strong Pet Ownership tendencies and a notable affinity for Pit bull.
The key figures that characterise the Rottweiler profile in Italy.
61.8% are female, 38.2% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 41.3 |
| Estimated audience size | 3,624,746 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Rottweiler audience comes from Italy.
| Country | Share |
|---|---|
| United States | 24.5% |
| Japan | 14.5% |
| Germany | 6.6% |
Where the Rottweiler audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~800K | 1.26× | |
| 02 | Lazio | ~600K | 1.25× | |
| 03 | Puglia | ~300K | 1.23× | |
| 04 | Sicilia | ~400K | 1.22× | |
| 05 | Campania | ~500K | 1.20× | |
| 06 | Emilia-Romagna | ~300K | 1.10× | |
| 07 | Veneto | ~300K | 1.02× | |
| 08 | Tuscany | ~200K | 1.02× | |
| 09 | Abruzzo | ~80K | 1.01× | |
| 10 | Piedmont | ~300K | 0.98× | |
| 11 | Marche | ~90K | 0.98× | |
| 12 | Basilicata | ~30K | 0.97× | |
| 13 | Trentino-Alto Adige/Südtirol | ~60K | 0.93× | |
| 14 | Umbria | ~50K | 0.93× | |
| 15 | Sardinia | ~90K | 0.89× | |
| 16 | Liguria | ~90K | 0.87× | |
| 17 | Friuli-Venezia Giulia | ~60K | 0.84× | |
| 18 | Molise | ~10K | 0.82× | |
| 19 | Aosta Valley | ~6K | 0.67× |
The strongest cross-interests of the Rottweiler audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Great Dane | Pets & Animals | 5.67× | ||
| 02 | Alaskan Malamute | Pets & Animals | 5.63× | ||
| 03 | Boston Terrier | Pets & Animals | 5.57× | ||
| 04 | Australian Shepherd | Pets & Animals | 5.45× | ||
| 05 | Labrador | Pets & Animals | 5.43× | ||
| 06 | Welsh Corgi | Pets & Animals | 5.35× | ||
| 07 | Boxer (dog) | Pets & Animals | 5.34× | ||
| 08 | Miniature Schnauzer | Pets & Animals | 5.34× | ||
| 09 | Staffordshire Bull Terrier | Pets & Animals | 5.26× | ||
| 10 | American Pit Bull Terrier | Pets & Animals | 5.25× | ||
| 11 | Doberman Pinscher | Pets & Animals | 5.25× | ||
| 12 | Pit bull | Pets & Animals | 5.04× | ||
| 13 | Maltese (dog) | Pets & Animals | 3.74× | ||
| 14 | Pug | Pets & Animals | 3.68× | ||
| 15 | Yorkshire Terrier | Pets & Animals | 3.56× | ||
| 16 | French Bulldog | Pets & Animals | 3.51× | ||
| 17 | Dog lovers | Pets & Animals | 3.27× | ||
| 18 | Dog breed | Pets & Animals | 2.91× | ||
| 19 | Pet store | Pets & Animals | 2.73× | ||
| 20 | Pets | Pets & Animals | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.32× | |
| Design Affinity | PREMIUM | 1.12× | |
| DIY Mentality | THRILL | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.70× | |
| Spirituality | BALANCE | 0.71× | |
| Price Sensitivity | PREMIUM | 0.79× |
Rottweiler has an estimated audience of 3,624,746 people in Italy, concentrated in Lombardy and Lazio.
61.8% of Rottweiler fans are female, 38.2% are male, with an average age of 41.3 years.
Rottweiler fans show strongest brand affinity for Pit bull (5.04×), American Pit Bull Terrier (5.25×), and Boxer (dog) (5.34×) over the country average.
Rottweiler fans in Italy are most concentrated in Lombardy (reach ~800K), Lazio (reach ~600K), and Campania (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Rottweiler itself, the audience over-indexes on American Pit Bull Terrier (5.25×), Boxer (dog) (5.34×), Pets (1.65×), and Doberman Pinscher (5.25×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Rottweiler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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