A data profile of the people who buy, follow and care about Maltese (dog) in Italy — modelled from more than twelve digital signal sources. Maltese (dog) has an estimated audience of 4,199,247 people in Italy.
Maltese (dog) has an estimated audience of 4,199,247 people in Italy. 66.7% are female, 33.3% are male, average age 40.3. Top brand affinities: Pet adoption, Pet sitting, Pet store, Dogs, Dog agility.
Top brand affinities include Pet adoption, Pet sitting, Pet store, with strongest over-indexing on Pet adoption (12.28× the country average).
Demographically, the Maltese (dog) audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Pet Ownership, Risk Appetite.
The typical Maltese (dog) fan in Italy is more female, around 40.3 years old, with strong Pet Ownership tendencies and a notable affinity for Pet adoption.
The key figures that characterise the Maltese (dog) profile in Italy.
66.7% are female, 33.3% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 40.3 |
| Estimated audience size | 4,199,247 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Maltese (dog) audience comes from Italy.
| Country | Share |
|---|---|
| United States | 24.8% |
| Japan | 17.8% |
| Germany | 6.8% |
The strongest cross-interests of the Maltese (dog) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pet adoption | Pets & Animals | 12.28× | ||
| 02 | Pet sitting | Pets & Animals | 7.67× | ||
| 03 | Electric toothbrush | Health | 7.56× | ||
| 04 | Dog agility | Pets & Animals | 6.30× | ||
| 05 | Cane Corso | Food & Beverages | 5.88× | ||
| 06 | Dog training | Pets & Animals | 5.67× | ||
| 07 | Dog grooming | Pets & Animals | 4.99× | ||
| 08 | Household goods | Home & Garden | 4.61× | ||
| 09 | Hair Extensions | Beauty & Wellness | 3.93× | ||
| 10 | Border Collie | Pets & Animals | 3.75× | ||
| 11 | Rottweiler | Pets & Animals | 3.74× | ||
| 12 | Pet store | Pets & Animals | 3.66× | ||
| 13 | Draught beer | Food & Beverages | 3.54× | ||
| 14 | Influencer marketing | Internet & Social Media | 2.93× | ||
| 15 | Pet food | Pets & Animals | 2.78× | ||
| 16 | Golden Retriever | Pets & Animals | 2.75× | ||
| 17 | Cleanliness | Home & Garden | 2.66× | ||
| 18 | Veterinary medicine | Business & Career | 2.51× | ||
| 19 | Dogs | Pets & Animals | 2.17× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.12× | |
| Risk Appetite | THRILL | 1.39× | |
| Design Affinity | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.68× | |
| Patriotism | CONSERVATISM | 0.74× | |
| Spirituality | BALANCE | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Maltese (dog). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.