A data profile of the people who buy, follow and care about Golden Retriever in Italy — modelled from more than twelve digital signal sources. Golden Retriever has an estimated audience of 5,817,575 people in Italy.
The average Golden Retriever fan in Italy is 40.9 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Labrador Retriever, Chihuahua (dog), Pug, with strongest over-indexing on Labrador Retriever (2.63× the country average).
Demographically, the Golden Retriever audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Pet Ownership, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Golden Retriever fan in Italy is more female, around 40.9 years old, with strong Pet Ownership tendencies and a notable affinity for Labrador Retriever.
The key figures that characterise the Golden Retriever profile in Italy.
64.1% are female, 35.9% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 40.9 |
| Estimated audience size | 5,817,575 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Golden Retriever audience comes from Italy.
| Country | Share |
|---|---|
| United States | 25.7% |
| Japan | 15.6% |
| Germany | 6.1% |
Where the Golden Retriever audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Puglia | ~500K | 1.36× | |
| 02 | Campania | ~800K | 1.23× | |
| 03 | Sicilia | ~600K | 1.23× | |
| 04 | Lombardy | ~1M | 1.21× | |
| 05 | Lazio | ~800K | 1.18× | |
| 06 | Abruzzo | ~100K | 1.07× | |
| 07 | Calabria | ~200K | 1.06× | |
| 08 | Sardinia | ~200K | 1.06× | |
| 09 | Veneto | ~500K | 1.04× | |
| 10 | Emilia-Romagna | ~500K | 1.03× | |
| 11 | Tuscany | ~400K | 1.02× | |
| 12 | Piedmont | ~400K | 0.99× | |
| 13 | Marche | ~100K | 0.96× | |
| 14 | Trentino-Alto Adige/Südtirol | ~100K | 0.89× | |
| 15 | Basilicata | ~50K | 0.88× | |
| 16 | Umbria | ~80K | 0.87× | |
| 17 | Liguria | ~100K | 0.85× | |
| 18 | Friuli-Venezia Giulia | ~90K | 0.81× | |
| 19 | Molise | ~20K | 0.76× | |
| 20 | Aosta Valley | ~9K | 0.59× |
The strongest cross-interests of the Golden Retriever audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Siberian Husky | Pets & Animals | 2.94× | ||
| 02 | Pit bull | Pets & Animals | 2.90× | ||
| 03 | Shih Tzu | Pets & Animals | 2.83× | ||
| 04 | Rottweiler | Pets & Animals | 2.80× | ||
| 05 | Pug | Pets & Animals | 2.79× | ||
| 06 | Yorkshire Terrier | Pets & Animals | 2.75× | ||
| 07 | Maltese (dog) | Pets & Animals | 2.75× | ||
| 08 | Pomeranian (dog) | Pets & Animals | 2.72× | ||
| 09 | Chihuahua (dog) | Pets & Animals | 2.70× | ||
| 10 | French Bulldog | Pets & Animals | 2.69× | ||
| 11 | Dog harness | Pets & Animals | 2.69× | ||
| 12 | Dachshund | Pets & Animals | 2.69× | ||
| 13 | Poodle | Pets & Animals | 2.67× | ||
| 14 | Beagle | Pets & Animals | 2.64× | ||
| 15 | Labrador Retriever | Pets & Animals | 2.63× | ||
| 16 | Dog collar | Pets & Animals | 2.54× | ||
| 17 | Dog lovers | Pets & Animals | 2.18× | ||
| 18 | Dog walking | Pets & Animals | 2.16× | ||
| 19 | Dog health | Pets & Animals | 2.15× | ||
| 20 | Pet food | Pets & Animals | 1.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.66× | |
| DIY Mentality | THRILL | 1.03× | |
| Mindfulness | BALANCE | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.73× | |
| Urban Lifestyle | OPEN | 0.79× | |
| Need for Security | CONSERVATISM | 0.80× |
Golden Retriever has an estimated audience of 5,817,575 people in Italy, concentrated in Lombardy and Lazio.
64.1% of Golden Retriever fans are female, 35.9% are male, with an average age of 40.9 years.
Golden Retriever fans show strongest brand affinity for Labrador Retriever (2.63×), Chihuahua (dog) (2.7×), and Pug (2.79×) over the country average.
Golden Retriever fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~800K), and Campania (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Golden Retriever itself, the audience over-indexes on Chihuahua (dog) (2.7×), Pug (2.79×), French Bulldog (2.69×), and Pit bull (2.9×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Golden Retriever. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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