Pet food Audience in Italy
Pet food has an estimated audience of 10,247,456 people in Italy. 62.2% are female, 37.8% are male, average age 43.1. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Pet store, Dog harness, Dog lovers, Pomeranian (dog), Yorkshire Terrier.
The average Pet food fan in Italy is 43.1 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Pet store, Dog harness, Dog lovers, with strongest over-indexing on Pet store (4.71× the country average). Demographically, the Pet food audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Pet food fans
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 43.1 |
| Estimated audience size | 10,247,456 |
Audience persona
The typical Pet food fan in Italy is more female, around 43.1 years old, with strong Pet Ownership tendencies and a notable affinity for Pet store.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,052,310 | 1.14× |
| Lazio | 1,334,756 | 1.06× |
| Campania | 1,234,137 | 1.07× |
| Veneto | 1,112,101 | 1.37× |
| Emilia-Romagna | 1,015,768 | 1.21× |
| Piedmont | 844,391 | 1.11× |
| Sicilia | 807,063 | 0.91× |
| Puglia | 628,740 | 0.89× |
| Tuscany | 610,537 | 0.9× |
| Liguria | 274,047 | 0.95× |
| Marche | 265,639 | 1.04× |
| Friuli-Venezia Giulia | 205,778 | 1.06× |
| Calabria | 205,646 | 0.66× |
| Abruzzo | 205,314 | 0.91× |
| Sardinia | 183,822 | 0.64× |
| Umbria | 183,775 | 1.11× |
| Trentino-Alto Adige/Südtirol | 144,195 | 0.74× |
| Basilicata | 64,553 | 0.69× |
| Molise | 50,101 | 1.03× |
| Aosta Valley | 38,995 | 1.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pet store | 4.71× | Pets & Animals |
| Dog harness | 5.04× | Pets & Animals |
| Dog lovers | 4.39× | Pets & Animals |
| Pomeranian (dog) | 5.2× | Pets & Animals |
| Yorkshire Terrier | 4.84× | Pets & Animals |
| Dog health | 3.93× | Pets & Animals |
| Dog food | 3.71× | Pets & Animals |
| Shih Tzu | 4.93× | Pets & Animals |
| Cat food | 3.78× | Pets & Animals |
| Chihuahua (dog) | 3.85× | Pets & Animals |
| Great Dane | 5.59× | Pets & Animals |
| Pet sitting | 4.2× | Pets & Animals |
| Labrador Retriever | 3.6× | Pets & Animals |
| Dachshund | 4.02× | Pets & Animals |
| Golden Retriever | 3.46× | Pets & Animals |
| Persian cat | 3.8× | Pets & Animals |
| Dog collar | 3.5× | Pets & Animals |
| Animal welfare | 2.89× | Politics & Society |
| Dog breed | 2.79× | Pets & Animals |
| Dog breeding | 4.27× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 3.22 |
| LGBTQ+ Identity | OPEN | 1.61 |
| Indulgence | JOY | 1.51 |
| Travelling | THRILL | 1.26 |
| Luxury Orientation | PREMIUM | 1.18 |
| Sustainability | BALANCE | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.9% |
| Japan | 10.2% |
| China | 4.9% |
See Pet food audiences in other countries
More Pets & Animals audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Pet food have in Italy?
Pet food has an estimated audience of 10,247,456 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Pet food fans?
62.2% of Pet food fans are female, 37.8% are male, with an average age of 43.1 years.
Which brands do Pet food fans like most?
Pet food fans show strongest brand affinity for Pet store (4.71×), Dog harness (5.04×), and Dog lovers (4.39×) over the country average.
Where do Pet food fans live in Italy?
Pet food fans in Italy are most concentrated in Lombardy (reach 2,052,310), Lazio (reach 1,334,756), and Campania (reach 1,234,137). These three regions account for the largest share of the active audience.
What other brands do Pet food fans also like?
Beyond Pet food itself, the audience over-indexes on Dog harness (5.04×), Dog lovers (4.39×), Pomeranian (dog) (5.2×), and Yorkshire Terrier (4.84×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Pet food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.