A data profile of the people who buy, follow and care about Dog lovers in Italy — modelled from more than twelve digital signal sources. Dog lovers has an estimated audience of 6,229,447 people in Italy.
The average Dog lovers fan in Italy is 39.6 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Pet adoption, Pet store, Pet food, with strongest over-indexing on Pet adoption (12.93× the country average).
Demographically, the Dog lovers audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Pet Ownership, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Dog lovers fan in Italy is more female, around 39.6 years old, with strong Pet Ownership tendencies and a notable affinity for Pet adoption.
The key figures that characterise the Dog lovers profile in Italy.
65.1% are female, 34.9% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 39.6 |
| Estimated audience size | 6,229,447 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Dog lovers audience comes from Italy.
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 13.5% |
| Germany | 6.6% |
Where the Dog lovers audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Friuli-Venezia Giulia | ~100K | 1.10× | |
| 02 | Trentino-Alto Adige/Südtirol | ~100K | 1.09× | |
| 03 | Abruzzo | ~100K | 1.08× | |
| 04 | Calabria | ~200K | 1.06× | |
| 05 | Marche | ~200K | 1.05× | |
| 06 | Sardinia | ~200K | 1.04× | |
| 07 | Liguria | ~200K | 1.04× | |
| 08 | Puglia | ~400K | 0.97× | |
| 09 | Sicilia | ~500K | 0.96× | |
| 10 | Piedmont | ~400K | 0.95× | |
| 11 | Tuscany | ~400K | 0.95× | |
| 12 | Campania | ~700K | 0.94× | |
| 13 | Emilia-Romagna | ~500K | 0.94× | |
| 14 | Veneto | ~500K | 0.94× | |
| 15 | Lazio | ~700K | 0.91× | |
| 16 | Lombardy | ~900K | 0.85× |
The strongest cross-interests of the Dog lovers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pet adoption | Pets & Animals | 12.93× | ||
| 02 | Dog grooming | Pets & Animals | 6.41× | ||
| 03 | Dog training | Pets & Animals | 6.09× | ||
| 04 | Pet store | Pets & Animals | 4.95× | ||
| 05 | Pet food | Pets & Animals | 4.39× | ||
| 06 | GitHub | Internet & Social Media | 4.39× | ||
| 07 | Australian Shepherd | Pets & Animals | 4.07× | ||
| 08 | Border Collie | Pets & Animals | 3.32× | ||
| 09 | Emotional intelligence | Health | 3.27× | ||
| 10 | Rottweiler | Pets & Animals | 3.27× | ||
| 11 | Plug-in hybrid | Cars & Mobility | 2.78× | ||
| 12 | Animal rights | Politics & Society | 2.65× | ||
| 13 | Veterinary medicine | Business & Career | 2.64× | ||
| 14 | Robert Redford | Movies & TV | 2.61× | ||
| 15 | Costume jewelry | Fashion & Accessoires | 2.49× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 2.42× | ||
| 17 | Local food | Food & Beverages | 2.19× | ||
| 18 | Harry Potter | Movies & TV | 2.00× | ||
| 19 | Batman | Movies & TV | 1.95× | ||
| 20 | Dogs | Pets & Animals | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 3.23× | |
| Individualism | JOY | 1.71× | |
| DIY Mentality | THRILL | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.54× | |
| Need for Security | CONSERVATISM | 0.74× | |
| Tradition | CONSERVATISM | 0.79× |
Dog lovers has an estimated audience of 6,229,447 people in Italy, concentrated in Lombardy and Lazio.
65.1% of Dog lovers fans are female, 34.9% are male, with an average age of 39.6 years.
Dog lovers fans show strongest brand affinity for Pet adoption (12.93×), Pet store (4.95×), and Pet food (4.39×) over the country average.
Dog lovers fans in Italy are most concentrated in Lombardy (reach ~900K), Lazio (reach ~700K), and Campania (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Dog lovers itself, the audience over-indexes on Pet store (4.95×), Pet food (4.39×), Do it yourself (DIY) (2.42×), and Dog grooming (6.41×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Dog lovers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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