A data profile of the people who buy, follow and care about Animal rights in Italy — modelled from more than twelve digital signal sources. Animal rights has an estimated audience of 6,011,977 people in Italy.
The average Animal rights fan in Italy is 46.1 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Animal welfare, Cuisine, Consumer electronics, with strongest over-indexing on Animal welfare (4.13× the country average).
Demographically, the Animal rights audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Pet Ownership, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Animal rights fan in Italy is more female, around 46.1 years old, with strong Pet Ownership tendencies and a notable affinity for Animal welfare.
The key figures that characterise the Animal rights profile in Italy.
58.3% are female, 41.7% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 46.1 |
| Estimated audience size | 6,011,977 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 39% |
of the worldwide Animal rights audience comes from Italy.
| Country | Share |
|---|---|
| United States | 25.8% |
| United Kingdom | 6.4% |
| Italy | 5.8% |
Where the Animal rights audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Friuli-Venezia Giulia | ~100K | 1.07× | |
| 02 | Umbria | ~100K | 1.07× | |
| 03 | Sardinia | ~200K | 1.03× | |
| 04 | Basilicata | ~60K | 1.03× | |
| 05 | Liguria | ~200K | 1.01× | |
| 06 | Marche | ~200K | 1.01× | |
| 07 | Molise | ~30K | 1.01× | |
| 08 | Calabria | ~200K | 1.00× | |
| 09 | Abruzzo | ~100K | 1.00× | |
| 10 | Trentino-Alto Adige/Südtirol | ~100K | 1.00× | |
| 11 | Aosta Valley | ~20K | 1.00× | |
| 12 | Sicilia | ~500K | 0.97× | |
| 13 | Puglia | ~400K | 0.97× | |
| 14 | Piedmont | ~400K | 0.96× | |
| 15 | Tuscany | ~400K | 0.96× | |
| 16 | Campania | ~600K | 0.95× | |
| 17 | Emilia-Romagna | ~500K | 0.95× | |
| 18 | Veneto | ~500K | 0.95× | |
| 19 | Lazio | ~700K | 0.92× | |
| 20 | Lombardy | ~900K | 0.86× |
The strongest cross-interests of the Animal rights audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Animal welfare | Politics & Society | 4.13× | ||
| 02 | Dog harness | Pets & Animals | 3.56× | ||
| 03 | Beagle | Pets & Animals | 3.46× | ||
| 04 | Siamese cat | Pets & Animals | 3.44× | ||
| 05 | British Shorthair | Pets & Animals | 3.37× | ||
| 06 | Dog food | Pets & Animals | 3.20× | ||
| 07 | Poodle | Pets & Animals | 3.13× | ||
| 08 | Yorkshire Terrier | Pets & Animals | 3.12× | ||
| 09 | Kitten | Pets & Animals | 2.85× | ||
| 10 | Dog lovers | Pets & Animals | 2.65× | ||
| 11 | Dog walking | Pets & Animals | 2.63× | ||
| 12 | Pet food | Pets & Animals | 2.56× | ||
| 13 | Pet store | Pets & Animals | 2.43× | ||
| 14 | Harry Potter | Movies & TV | 1.77× | ||
| 15 | Cuisine | Food & Beverages | 1.71× | ||
| 16 | Animal | Pets & Animals | 1.70× | ||
| 17 | Men's clothing | Fashion & Accessoires | 1.65× | ||
| 18 | Woman | Kids & Family | 1.62× | ||
| 19 | TikTok | Internet & Social Media | 1.55× | ||
| 20 | Consumer electronics | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.93× | |
| Design Affinity | PREMIUM | 1.63× | |
| Mindfulness | BALANCE | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.79× | |
| Price Sensitivity | PREMIUM | 0.97× | |
| Quality Awareness | PREMIUM | 1.01× |
Animal rights has an estimated audience of 6,011,977 people in Italy, concentrated in Lombardy and Lazio.
58.3% of Animal rights fans are female, 41.7% are male, with an average age of 46.1 years.
Animal rights fans show strongest brand affinity for Animal welfare (4.13×), Cuisine (1.71×), and Consumer electronics (1.51×) over the country average.
Animal rights fans in Italy are most concentrated in Lombardy (reach ~900K), Lazio (reach ~700K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Animal rights itself, the audience over-indexes on Cuisine (1.71×), Consumer electronics (1.51×), Dog food (3.2×), and Pet food (2.56×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Animal rights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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