A data profile of the people who buy, follow and care about Animal rights in United Kingdom — modelled from more than twelve digital signal sources. Animal rights has an estimated audience of 6,717,070 people in United Kingdom.
The average Animal rights fan in United Kingdom is 43.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, South East.
Top brand affinities include Shelter Dogs, Dogs, Animal Equality, with strongest over-indexing on Shelter Dogs (5.59× the country average).
Demographically, the Animal rights audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Animal rights fan in United Kingdom is more female, around 43.7 years old, with strong Pet Ownership tendencies and a notable affinity for Shelter Dogs.
The key figures that characterise the Animal rights profile in United Kingdom.
71.2% are female, 28.8% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 71.2% |
| Male | 28.8% |
| Average age | 43.7 |
| Estimated audience size | 6,717,070 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 33% |
of the worldwide Animal rights audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 25.8% |
| United Kingdom | 6.4% |
| Italy | 5.8% |
Where the Animal rights audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~700K | 1.86× | |
| 02 | Scotland | ~1M | 1.66× | |
| 03 | South West | ~500K | 0.96× | |
| 04 | Northern Ireland | ~200K | 0.95× | |
| 05 | North West | ~700K | 0.94× | |
| 06 | East Midlands | ~400K | 0.94× | |
| 07 | East of England | ~500K | 0.89× | |
| 08 | North East | ~200K | 0.86× | |
| 09 | South East | ~800K | 0.85× | |
| 10 | England | ~5M | 0.79× | |
| 11 | Greater London | ~700K | 0.76× | |
| 12 | Yorkshire and the Humber | ~400K | 0.73× | |
| 13 | West Midlands | ~200K | 0.72× |
The strongest cross-interests of the Animal rights audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Animal Equality | Politics & Society | 7.86× | ||
| 02 | Animal ethics | Politics & Society | 6.01× | ||
| 03 | Shelter Dogs | Pets & Animals | 5.59× | ||
| 04 | Plant-based diet | Health | 5.03× | ||
| 05 | Maltese (dog) | Pets & Animals | 4.83× | ||
| 06 | Pomeranian (dog) | Pets & Animals | 3.85× | ||
| 07 | Dog breeding | Pets & Animals | 3.50× | ||
| 08 | Cat play and toys | Pets & Animals | 3.27× | ||
| 09 | Dog health | Pets & Animals | 2.82× | ||
| 10 | Yorkshire Terrier | Pets & Animals | 2.79× | ||
| 11 | Dog lovers | Pets & Animals | 2.78× | ||
| 12 | Dog harness | Pets & Animals | 2.75× | ||
| 13 | Dog collar | Pets & Animals | 2.64× | ||
| 14 | Pet store | Pets & Animals | 2.51× | ||
| 15 | Dogs | Pets & Animals | 2.24× | ||
| 16 | Pet food | Pets & Animals | 2.20× | ||
| 17 | Dog walking | Pets & Animals | 2.13× | ||
| 18 | Outdoor enthusiast | Sports | 2.09× | ||
| 19 | Dog breed | Pets & Animals | 1.88× | ||
| 20 | Wildlife | Travel & Leisure | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.14× | |
| Healthy Lifestyle | BALANCE | 1.68× | |
| Mindfulness | BALANCE | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.75× | |
| Quality Awareness | PREMIUM | 0.77× | |
| Patriotism | CONSERVATISM | 0.83× |
Animal rights has an estimated audience of 6,717,070 people in United Kingdom, concentrated in England and Scotland.
71.2% of Animal rights fans are female, 28.8% are male, with an average age of 43.7 years.
Animal rights fans show strongest brand affinity for Shelter Dogs (5.59×), Dogs (2.24×), and Animal Equality (7.86×) over the country average.
Animal rights fans in United Kingdom are most concentrated in England (reach ~5M), Scotland (reach ~1M), and South East (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Animal rights itself, the audience over-indexes on Dogs (2.24×), Animal Equality (7.86×), Maltese (dog) (4.83×), and Plant-based diet (5.03×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Animal rights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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