A data profile of the people who buy, follow and care about Pomeranian (dog) in United Kingdom — modelled from more than twelve digital signal sources. Pomeranian (dog) has an estimated audience of 4,454,329 people in United Kingdom.
The average Pomeranian (dog) fan in United Kingdom is 41.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Pet store, Dog agility, Caixa Econômica Federal, with strongest over-indexing on Pet store (7.92× the country average).
Demographically, the Pomeranian (dog) audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Pomeranian (dog) fan in United Kingdom is more female, around 41.6 years old, with strong Pet Ownership tendencies and a notable affinity for Pet store.
The key figures that characterise the Pomeranian (dog) profile in United Kingdom.
71.5% are female, 28.5% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 71.5% |
| Male | 28.5% |
| Average age | 41.6 |
| Estimated audience size | 4,454,329 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Pomeranian (dog) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 23.8% |
| Japan | 17.8% |
| Germany | 5.8% |
Where the Pomeranian (dog) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.39× | |
| 02 | Yorkshire and the Humber | ~500K | 1.38× | |
| 03 | North East | ~200K | 1.20× | |
| 04 | Wales | ~300K | 1.13× | |
| 05 | England | ~3.5M | 1.07× | |
| 06 | East of England | ~400K | 1.07× | |
| 07 | Scotland | ~400K | 0.97× | |
| 08 | South East | ~500K | 0.91× | |
| 09 | Northern Ireland | ~100K | 0.83× | |
| 10 | East Midlands | ~300K | 0.80× | |
| 11 | South West | ~300K | 0.79× | |
| 12 | North West | ~200K | 0.47× |
The strongest cross-interests of the Pomeranian (dog) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Caixa Econômica Federal | Business & Career | 13.66× | ||
| 02 | Dog agility | Pets & Animals | 12.16× | ||
| 03 | Hamster | Pets & Animals | 10.81× | ||
| 04 | Royal Canin | Pets & Animals | 9.17× | ||
| 05 | Pet store | Pets & Animals | 7.92× | ||
| 06 | Dog training | Pets & Animals | 4.70× | ||
| 07 | Labrador | Pets & Animals | 4.59× | ||
| 08 | Border Collie | Pets & Animals | 4.38× | ||
| 09 | Pet food | Pets & Animals | 3.85× | ||
| 10 | Animal rights | Politics & Society | 3.85× | ||
| 11 | Rottweiler | Pets & Animals | 3.78× | ||
| 12 | Pet sitting | Pets & Animals | 3.70× | ||
| 13 | Cat food | Pets & Animals | 2.90× | ||
| 14 | Do it yourself (DIY) | Home & Garden | 2.89× | ||
| 15 | Etsy | Fashion & Accessoires | 2.67× | ||
| 16 | Contemporary art | Arts & Culture | 2.30× | ||
| 17 | Philanthropy | Arts & Culture | 2.26× | ||
| 18 | Katie Price | Fashion & Accessoires | 2.04× | ||
| 19 | Dunelm | Home & Garden | 1.91× | ||
| 20 | IKEA | Home & Garden | 1.73× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 4.25× | |
| Community Orientation | OPEN | 2.07× | |
| Design Affinity | PREMIUM | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.79× | |
| Spirituality | BALANCE | 0.86× | |
| Convenience Orientation | PREMIUM | 0.89× |
Pomeranian (dog) has an estimated audience of 4,454,329 people in United Kingdom, concentrated in England and South East.
71.5% of Pomeranian (dog) fans are female, 28.5% are male, with an average age of 41.6 years.
Pomeranian (dog) fans show strongest brand affinity for Pet store (7.92×), Dog agility (12.16×), and Caixa Econômica Federal (13.66×) over the country average.
Pomeranian (dog) fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~500K), and Yorkshire and the Humber (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Pomeranian (dog) itself, the audience over-indexes on Dog agility (12.16×), Caixa Econômica Federal (13.66×), Do it yourself (DIY) (2.89×), and Pet food (3.85×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Pomeranian (dog). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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