Rascasse Audience Intelligence

Pomeranian (dog) Audience in United States

A data profile of the people who buy, follow and care about Pomeranian (dog) in United States — modelled from more than twelve digital signal sources. Pomeranian (dog) has an estimated audience of 22,962,118 people in United States.

#945among Topic in United States#35in Pets & Animals

The average Pomeranian (dog) fan in United States is 36.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dog agility, Pet store, French Bulldog, with strongest over-indexing on Dog agility (22.08× the country average).

Demographically, the Pomeranian (dog) audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Pet Ownership, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pomeranian (dog) fan in United States is more female, around 36.3 years old, with strong Pet Ownership tendencies and a notable affinity for Dog agility.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pomeranian (dog) profile in United States.

Audience size
23M
in United States
Gender
64.7%♀
35.3% male
Age
36.3
average years
Country rank
#1381
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pomeranian (dog) fans

64.7% are female, 35.3% are male, average age 36.3.

Fig. 02

Gender split

64.7%
Female
35.3%
Male
Demographic split for Pomeranian (dog) audience in United States
MetricValue
Female64.7%
Male35.3%
Average age36.3
Estimated audience size22,962,118
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Pomeranian (dog) audience in United States
Age bracketShare%
16-1929%
20-2919%
30-3917%
40-4918%
50+17%
Fig. 04

Worldwide distribution

23.8%

of the worldwide Pomeranian (dog) audience comes from United States.

Worldwide audience distribution share by country for Pomeranian (dog)
CountryShare
United States23.8%
Japan17.8%
Germany5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pomeranian (dog) audience in United States is strongest.

Fig. 05

Top regions by affinity

Pomeranian (dog) fans by region: top regions in United States
#RegionReachAffinity×
01Texas~3M1.42×
02California~3.5M1.36×
03Arizona~600K1.25×
04New Mexico~100K1.23×
05Nevada~300K1.19×
06Oklahoma~300K1.18×
07Florida~2M1.17×
08Washington~500K1.14×
09Utah~200K1.13×
10Georgia~800K1.09×
11Mississippi~200K1.08×
12Illinois~800K1.07×
13Alabama~300K1.07×
14Arkansas~200K1.07×
15Kentucky~300K1.06×
16Alaska~50K1.06×
17Indiana~400K1.05×
18Oregon~300K1.05×
19Hawaii~100K1.05×
20Louisiana~300K1.04×
21Tennessee~500K1.03×
22North Carolina~700K1.02×
23Colorado~400K1.01×
24Idaho~100K1.00×
25New Jersey~600K0.99×
26Missouri~400K0.98×
27Nebraska~100K0.98×
28Virginia~500K0.97×
29Maryland~400K0.97×
30Kansas~200K0.97×
31New York~1M0.96×
32Michigan~600K0.96×
33South Carolina~300K0.96×
34Wisconsin~300K0.95×
35Minnesota~300K0.95×
36Connecticut~200K0.95×
37Massachusetts~400K0.92×
38Pennsylvania~700K0.91×
39Ohio~600K0.91×
40West Virginia~100K0.91×
41Iowa~200K0.90×
42North Dakota~40K0.90×
43South Dakota~50K0.89×
44Rhode Island~60K0.87×
45Montana~50K0.81×
46New Hampshire~70K0.78×
47Maine~60K0.78×
48Vermont~30K0.76×
49Washington, District of Columbia~50K0.75×
50Delaware~50K0.75×
Fig. 06

Affinity by region

Affinity by region — Pomeranian (dog), United States
0.75×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pomeranian (dog) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pomeranian (dog) audience
#·InterestCategoryAffinity×
01Dog agilityPets & Animals22.08×
02Group buyingShopping10.60×
03Dog groomingPets & Animals6.59×
04BeaglePets & Animals5.71×
05Australian ShepherdPets & Animals5.68×
06RottweilerPets & Animals5.65×
07Pet storePets & Animals5.57×
08American Pit Bull TerrierPets & Animals5.39×
09French BulldogPets & Animals5.38×
10Yorkshire TerrierPets & Animals5.31×
11PoodlePets & Animals5.22×
12Rick and MortyMovies & TV5.20×
13BulldogPets & Animals4.98×
14Chihuahua (dog)Pets & Animals4.95×
15Hair ExtensionsBeauty & Wellness4.51×
16Labrador RetrieverPets & Animals4.50×
17Dog harnessPets & Animals4.14×
18Pet foodPets & Animals3.33×
19DogsPets & Animals2.53×
20ClothingFashion & Accessoires1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pomeranian (dog) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pomeranian (dog) audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY3.55×
PatriotismCONSERVATISM1.82×
Design AffinityPREMIUM1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pomeranian (dog) audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.82×
Need for SecurityCONSERVATISM0.84×
Quality AwarenessPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pomeranian (dog) have in United States?

Pomeranian (dog) has an estimated audience of 22,962,118 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pomeranian (dog) fans?

64.7% of Pomeranian (dog) fans are female, 35.3% are male, with an average age of 36.3 years.

03

Which brands do Pomeranian (dog) fans like most?

Pomeranian (dog) fans show strongest brand affinity for Dog agility (22.08×), Pet store (5.57×), and French Bulldog (5.38×) over the country average.

04

Where do Pomeranian (dog) fans live in United States?

Pomeranian (dog) fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Pomeranian (dog) fans also like?

Beyond Pomeranian (dog) itself, the audience over-indexes on Pet store (5.57×), French Bulldog (5.38×), Bulldog (4.98×), and Yorkshire Terrier (5.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Pomeranian (dog) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pomeranian (dog). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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