Pomeranian (dog) Audience in United States

Pomeranian (dog) has an estimated audience of 22,962,118 people in United States. 64.7% are female, 35.3% are male, average age 36.3. Top regions: California, Texas, Florida. Top brand affinities: Pet store, PSV Eindhoven, Planet Fitness, Dog agility, Diaper bag.

The average Pomeranian (dog) fan in United States is 36.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pet store, PSV Eindhoven, Planet Fitness, with strongest over-indexing on Pet store (6.04× the country average). Demographically, the Pomeranian (dog) audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Pomeranian (dog) fans

Demographic split for Pomeranian (dog) audience in United States
MetricValue
Female64.7%
Male35.3%
Average age36.3
Estimated audience size22,962,118

Audience persona

The typical Pomeranian (dog) fan in United States is more female, around 36.3 years old, with strong Pet Ownership tendencies and a notable affinity for Pet store.

Top regions in United States

Top regions ranked by reach for Pomeranian (dog) in United States
RegionReachAffinity
California3,619,9511.43×
Texas2,891,2351.46×
Florida1,937,9641.25×
New York1,322,5271.03×
Illinois867,8951.13×
Georgia793,6791.12×
Pennsylvania720,4380.93×
North Carolina698,2001.01×
Ohio651,6420.92×
Arizona601,6661.28×
New Jersey599,0221.03×
Michigan576,6250.96×
Washington556,9921.21×
Virginia556,3560.99×
Tennessee494,3841.07×
Indiana440,1691.05×
Massachusetts422,3840.93×
Maryland395,3401×
Colorado377,5051.04×
Missouri365,8120.99×
Alabama347,0631.08×
South Carolina338,6940.98×
Wisconsin335,1940.97×
Minnesota325,6870.99×
Louisiana303,0131.02×
Oklahoma296,0871.16×
Kentucky295,9481.03×
Oregon281,2361.07×
Nevada271,6841.22×
Utah227,7871.11×
Connecticut216,0310.94×
Mississippi205,0121.08×
Arkansas199,8691.06×
Kansas171,5540.95×
Iowa171,0550.9×
New Mexico140,2521.22×
Idaho111,1290.97×
Nebraska107,7360.94×
Hawaii103,2501.05×
West Virginia89,0190.83×
New Hampshire66,5570.74×
Rhode Island61,6450.84×
Maine61,6080.75×
Washington, District of Columbia52,5820.76×
Montana50,2880.79×
Delaware45,1040.71×
Alaska44,5270.91×
South Dakota42,2760.8×
North Dakota39,0960.83×
Vermont28,0800.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pomeranian (dog) audience
BrandAffinityCategory
Pet store6.04×Pets & Animals
PSV Eindhoven32.36×Sports
Planet Fitness3.25×Sports
Dog agility9.3×Pets & Animals
Diaper bag4.97×Kids & Family
Toyota Supra11.07×Cars & Mobility
Pet food3.49×Pets & Animals
Dungeons & Dragons8.04×Games
Dog grooming6.64×Pets & Animals
Art exhibition4.43×Arts & Culture
Rottweiler4.38×Pets & Animals
Bulldog3.56×Pets & Animals
Rick and Morty4.38×Movies & TV
Do it yourself (DIY)1.99×Home & Garden
French Bulldog3.62×Pets & Animals
American Pit Bull Terrier4.3×Pets & Animals
Clarinet5.29×Music & Radio
Beagle4.02×Pets & Animals
Hair Extensions3.35×Beauty & Wellness
Contemporary art3.33×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pomeranian (dog) audience
TraitClusterScore
Pet OwnershipJOY3.09
LGBTQ+ IdentityOPEN2.09
SustainabilityBALANCE1.95
Luxury OrientationPREMIUM1.65
Family OrientationCONSERVATISM1.43
Early Adopter MentalityPOWER1.41

Worldwide distribution

Worldwide audience distribution share by country for Pomeranian (dog)
CountryShare
United States24.0%
Japan18.0%
Germany5.9%

See Pomeranian (dog) audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Pomeranian (dog) have in United States?

Pomeranian (dog) has an estimated audience of 22,962,118 people in United States, concentrated in California and Texas.

What is the gender split and age of Pomeranian (dog) fans?

64.7% of Pomeranian (dog) fans are female, 35.3% are male, with an average age of 36.3 years.

Which brands do Pomeranian (dog) fans like most?

Pomeranian (dog) fans show strongest brand affinity for Pet store (6.04×), PSV Eindhoven (32.36×), and Planet Fitness (3.25×) over the country average.

Where do Pomeranian (dog) fans live in United States?

Pomeranian (dog) fans in United States are most concentrated in California (reach 3,619,951), Texas (reach 2,891,235), and Florida (reach 1,937,964). These three regions account for the largest share of the active audience.

What other brands do Pomeranian (dog) fans also like?

Beyond Pomeranian (dog) itself, the audience over-indexes on PSV Eindhoven (32.36×), Planet Fitness (3.25×), Dog agility (9.3×), and Diaper bag (4.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pomeranian (dog). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.