Dog grooming Audience in United States

Dog grooming logo

Dog grooming has an estimated audience of 9,782,121 people in United States. 64.3% are female, 35.7% are male, average age 37.8. Top regions: California, Texas, Florida. Top brand affinities: Pomeranian (dog), Maltese (dog), Dog walking, Dog health, Dog harness.

The average Dog grooming fan in United States is 37.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pomeranian (dog), Maltese (dog), Dog walking, with strongest over-indexing on Pomeranian (dog) (6.59× the country average). Demographically, the Dog grooming audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Dog grooming fans

Demographic split for Dog grooming audience in United States
MetricValue
Female64.3%
Male35.7%
Average age37.8
Estimated audience size9,782,121

Audience persona

The typical Dog grooming fan in United States is more female, around 37.8 years old, with strong Pet Ownership tendencies and a notable affinity for Pomeranian (dog).

Top regions in United States

Top regions ranked by reach for Dog grooming in United States
RegionReachAffinity
California1,262,3671.17×
Texas1,080,2931.28×
Florida736,3421.11×
New York447,7810.82×
Illinois323,7060.99×
Ohio307,8211.02×
North Carolina303,7211.03×
Pennsylvania277,9000.84×
Georgia277,3580.92×
Michigan274,5811.07×
Arizona260,1961.3×
Washington250,1961.28×
Colorado235,1041.52×
New Jersey223,5860.9×
Tennessee216,6171.1×
Virginia208,5130.88×
Indiana186,8321.05×
Missouri162,0411.03×
Oregon156,9801.4×
South Carolina146,1140.99×
Wisconsin142,5730.97×
Massachusetts139,5660.72×
Oklahoma138,8391.28×
Minnesota133,1500.95×
Nevada131,8621.39×
Kentucky129,4661.06×
Utah126,6831.45×
Maryland120,9320.72×
Alabama117,6810.86×
Louisiana103,3020.82×
Arkansas93,5281.16×
Connecticut87,8710.9×
Kansas77,7191.01×
Idaho72,2651.47×
New Mexico66,7011.36×
Iowa64,9770.81×
Mississippi58,2180.72×
Nebraska46,9360.96×
West Virginia36,9810.81×
Montana29,3391.08×
Maine27,9740.8×
New Hampshire26,7900.7×
Alaska25,1211.2×
Hawaii24,7110.59×
Rhode Island22,5910.73×
Washington, District of Columbia19,6670.67×
South Dakota19,4740.86×
Delaware19,0470.71×
North Dakota18,0930.9×
Wyoming13,8930.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dog grooming audience
BrandAffinityCategory
Pomeranian (dog)6.59×Pets & Animals
Maltese (dog)6.31×Pets & Animals
Dog walking4.07×Pets & Animals
Dog health4.36×Pets & Animals
Dog harness4.29×Pets & Animals
Pug4.58×Pets & Animals
Chihuahua (dog)4.15×Pets & Animals
Yorkshire Terrier4.14×Pets & Animals
Poodle4.24×Pets & Animals
Shih Tzu4.46×Pets & Animals
Pet store3.33×Pets & Animals
Dog breeding4.6×Pets & Animals
French Bulldog3.45×Pets & Animals
Dog collar3.26×Pets & Animals
Animal welfare2.3×Politics & Society
Samoyed (dog)5.39×Pets & Animals
Beagle3.58×Pets & Animals
Labrador Retriever2.95×Pets & Animals
Miniature Schnauzer4.45×Pets & Animals
Dog breed2.06×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dog grooming audience
TraitClusterScore
Pet OwnershipJOY2.13
LGBTQ+ IdentityOPEN1.39
SustainabilityBALANCE1.34
Design AffinityPREMIUM1.3
DIY MentalityTHRILL1.23
Luxury OrientationPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Dog grooming
CountryShare
United States23.4%
Japan12.8%
United Kingdom6.4%

See Dog grooming audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Dog grooming have in United States?

Dog grooming has an estimated audience of 9,782,121 people in United States, concentrated in California and Texas.

What is the gender split and age of Dog grooming fans?

64.3% of Dog grooming fans are female, 35.7% are male, with an average age of 37.8 years.

Which brands do Dog grooming fans like most?

Dog grooming fans show strongest brand affinity for Pomeranian (dog) (6.59×), Maltese (dog) (6.31×), and Dog walking (4.07×) over the country average.

Where do Dog grooming fans live in United States?

Dog grooming fans in United States are most concentrated in California (reach 1,262,367), Texas (reach 1,080,293), and Florida (reach 736,342). These three regions account for the largest share of the active audience.

What other brands do Dog grooming fans also like?

Beyond Dog grooming itself, the audience over-indexes on Maltese (dog) (6.31×), Dog walking (4.07×), Dog health (4.36×), and Dog harness (4.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dog grooming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.