Rascasse Audience Intelligence

Dog grooming Audience in United States

A data profile of the people who buy, follow and care about Dog grooming in United States — modelled from more than twelve digital signal sources. Dog grooming has an estimated audience of 9,782,121 people in United States.

#2321among Topic in United States#97in Pets & Animals

The average Dog grooming fan in United States is 37.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pomeranian (dog), Maltese (dog), Dog walking, with strongest over-indexing on Pomeranian (dog) (6.59× the country average).

Demographically, the Dog grooming audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dog grooming fan in United States is more female, around 37.8 years old, with strong Pet Ownership tendencies and a notable affinity for Pomeranian (dog).

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dog grooming profile in United States.

Audience size
9.8M
in United States
Gender
64.3%♀
35.7% male
Age
37.8
average years
Country rank
#3652
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dog grooming fans

64.3% are female, 35.7% are male, average age 37.8.

Fig. 02

Gender split

64.3%
Female
35.7%
Male
Demographic split for Dog grooming audience in United States
MetricValue
Female64.3%
Male35.7%
Average age37.8
Estimated audience size9,782,121
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Dog grooming audience in United States
Age bracketShare%
16-1926%
20-2919%
30-3917%
40-4919%
50+20%
Fig. 04

Worldwide distribution

23.4%

of the worldwide Dog grooming audience comes from United States.

Worldwide audience distribution share by country for Dog grooming
CountryShare
United States23.4%
Japan12.8%
United Kingdom6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dog grooming audience in United States is strongest.

Fig. 05

Top regions by affinity

Dog grooming fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~70K1.48×
02Colorado~200K1.46×
03Utah~100K1.41×
04Oregon~200K1.39×
05New Mexico~70K1.37×
06Nevada~100K1.32×
07Arizona~300K1.30×
08Alaska~30K1.26×
09Oklahoma~100K1.24×
10Texas~1M1.23×
11Wyoming~20K1.23×
12Washington~200K1.19×
13California~1M1.14×
14Arkansas~90K1.14×
15Montana~30K1.12×
16Tennessee~200K1.10×
17Florida~700K1.09×
18Kansas~80K1.06×
19Kentucky~100K1.04×
20Michigan~300K1.03×
21Indiana~200K1.01×
22Missouri~200K1.01×
23Ohio~300K1.00×
24North Carolina~300K0.98×
25South Carolina~100K0.97×
26Illinois~300K0.96×
27Nebraska~50K0.95×
28North Dakota~20K0.95×
29Wisconsin~100K0.94×
30Virginia~200K0.93×
31New Jersey~200K0.92×
32South Dakota~20K0.92×
33Georgia~300K0.89×
34Minnesota~100K0.89×
35West Virginia~40K0.87×
36Alabama~100K0.86×
37Connecticut~80K0.86×
38Iowa~70K0.84×
39Pennsylvania~300K0.82×
40Louisiana~100K0.82×
41Maine~30K0.82×
42New York~400K0.78×
43Rhode Island~20K0.77×
44Mississippi~60K0.76×
45New Hampshire~30K0.76×
46Delaware~20K0.74×
47Maryland~100K0.71×
48Massachusetts~100K0.70×
49Washington, District of Columbia~20K0.69×
50Hawaii~30K0.65×
Fig. 06

Affinity by region

Affinity by region — Dog grooming, United States
0.65×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dog grooming audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dog grooming audience
#·InterestCategoryAffinity×
01Pomeranian (dog)Pets & Animals6.59×
02Maltese (dog)Pets & Animals6.31×
03Samoyed (dog)Pets & Animals5.39×
04Dog breedingPets & Animals4.60×
05PugPets & Animals4.58×
06Shih TzuPets & Animals4.46×
07Miniature SchnauzerPets & Animals4.45×
08Dog healthPets & Animals4.36×
09Dog harnessPets & Animals4.29×
10PoodlePets & Animals4.24×
11Chihuahua (dog)Pets & Animals4.15×
12Yorkshire TerrierPets & Animals4.14×
13Dog walkingPets & Animals4.07×
14BeaglePets & Animals3.58×
15French BulldogPets & Animals3.45×
16Pet storePets & Animals3.33×
17Dog collarPets & Animals3.26×
18Labrador RetrieverPets & Animals2.95×
19Animal welfarePolitics & Society2.30×
20Dog breedPets & Animals2.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dog grooming audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dog grooming audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.67×
Community OrientationOPEN1.21×
CreativityOPEN1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dog grooming audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.67×
Career OrientationPOWER0.72×
Risk AppetiteTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dog grooming have in United States?

Dog grooming has an estimated audience of 9,782,121 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dog grooming fans?

64.3% of Dog grooming fans are female, 35.7% are male, with an average age of 37.8 years.

03

Which brands do Dog grooming fans like most?

Dog grooming fans show strongest brand affinity for Pomeranian (dog) (6.59×), Maltese (dog) (6.31×), and Dog walking (4.07×) over the country average.

04

Where do Dog grooming fans live in United States?

Dog grooming fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Dog grooming fans also like?

Beyond Dog grooming itself, the audience over-indexes on Maltese (dog) (6.31×), Dog walking (4.07×), Dog health (4.36×), and Dog harness (4.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Dog grooming audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dog grooming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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