Rascasse Audience Intelligence

Shih Tzu Audience in United States

A data profile of the people who buy, follow and care about Shih Tzu in United States — modelled from more than twelve digital signal sources. Shih Tzu has an estimated audience of 18,858,900 people in United States.

#9among Dog breed in United States#1217among Topic in United States#45in Pets & Animals

The average Shih Tzu fan in United States is 36.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Dog lovers, Maltese (dog), Scooby-Doo, with strongest over-indexing on Dog lovers (6.41× the country average).

Demographically, the Shih Tzu audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shih Tzu fan in United States is more female, around 36.8 years old, with strong Pet Ownership tendencies and a notable affinity for Dog lovers.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shih Tzu profile in United States.

Audience size
18.9M
in United States
Gender
65.8%♀
34.2% male
Age
36.8
average years
Country rank
#1770
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shih Tzu fans

65.8% are female, 34.2% are male, average age 36.8.

Fig. 02

Gender split

65.8%
Female
34.2%
Male
Demographic split for Shih Tzu audience in United States
MetricValue
Female65.8%
Male34.2%
Average age36.8
Estimated audience size18,858,900
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Shih Tzu audience in United States
Age bracketShare%
16-1929%
20-2919%
30-3916%
40-4918%
50+18%
Fig. 04

Worldwide distribution

22.6%

of the worldwide Shih Tzu audience comes from United States.

Worldwide audience distribution share by country for Shih Tzu
CountryShare
United States22.6%
Japan18.9%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shih Tzu audience in United States is strongest.

Fig. 05

Top regions by affinity

Shih Tzu fans by region: top regions in United States
#RegionReachAffinity×
01Texas~2.5M1.61×
02New Mexico~100K1.48×
03Arizona~500K1.39×
04Louisiana~300K1.20×
05Oklahoma~300K1.20×
06Mississippi~200K1.20×
07Florida~1.5M1.17×
08Georgia~700K1.17×
09North Carolina~700K1.17×
10Alabama~300K1.17×
11Nevada~200K1.16×
12Arkansas~200K1.15×
13California~2.5M1.13×
14Tennessee~400K1.11×
15Kentucky~300K1.09×
16Utah~200K1.05×
17Virginia~500K1.04×
18South Carolina~300K1.04×
19Illinois~600K1.02×
20Colorado~300K1.02×
21Kansas~100K1.01×
22Hawaii~80K1.01×
23New Jersey~500K1.00×
24Connecticut~200K1.00×
25Idaho~90K1.00×
26Washington~400K0.99×
27Maryland~300K0.99×
28Missouri~300K0.99×
29Indiana~300K0.96×
30Nebraska~90K0.96×
31Rhode Island~60K0.94×
32Iowa~100K0.93×
33West Virginia~80K0.93×
34New York~1M0.92×
35Michigan~400K0.90×
36North Dakota~30K0.89×
37Ohio~500K0.88×
38Massachusetts~300K0.88×
39South Dakota~40K0.88×
40Oregon~200K0.86×
41Pennsylvania~500K0.85×
42Wisconsin~200K0.85×
43Wyoming~20K0.84×
44Minnesota~200K0.83×
45Delaware~40K0.83×
46Alaska~30K0.81×
47New Hampshire~60K0.75×
48Washington, District of Columbia~40K0.74×
49Montana~40K0.74×
50Maine~50K0.69×
Fig. 06

Affinity by region

Affinity by region — Shih Tzu, United States
0.69×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shih Tzu audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shih Tzu audience
#·InterestCategoryAffinity×
01Maltese (dog)Pets & Animals7.20×
02Siberian HuskyPets & Animals6.70×
03BeaglePets & Animals6.53×
04PugPets & Animals6.43×
05Dog loversPets & Animals6.41×
06Border ColliePets & Animals5.96×
07PoodlePets & Animals5.89×
08Boxer (dog)Pets & Animals5.79×
09French BulldogPets & Animals5.78×
10Doberman PinscherPets & Animals5.78×
11Yorkshire TerrierPets & Animals5.75×
12RottweilerPets & Animals5.65×
13Chihuahua (dog)Pets & Animals5.49×
14Scooby-DooMovies & TV5.42×
15DachshundPets & Animals5.36×
16American Pit Bull TerrierPets & Animals5.32×
17Labrador RetrieverPets & Animals4.74×
18Golden RetrieverPets & Animals4.66×
19BulldogPets & Animals4.64×
20Dog collarPets & Animals4.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shih Tzu audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shih Tzu audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.34×
Healthy LifestyleBALANCE1.78×
Luxury OrientationPREMIUM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shih Tzu audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.01×
TraditionCONSERVATISM1.03×
DIY MentalityTHRILL1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shih Tzu have in United States?

Shih Tzu has an estimated audience of 18,858,900 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Shih Tzu fans?

65.8% of Shih Tzu fans are female, 34.2% are male, with an average age of 36.8 years.

03

Which brands do Shih Tzu fans like most?

Shih Tzu fans show strongest brand affinity for Dog lovers (6.41×), Maltese (dog) (7.2×), and Scooby-Doo (5.42×) over the country average.

04

Where do Shih Tzu fans live in United States?

Shih Tzu fans in United States are most concentrated in Texas (reach ~2.5M), California (reach ~2.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Shih Tzu fans also like?

Beyond Shih Tzu itself, the audience over-indexes on Maltese (dog) (7.2×), Scooby-Doo (5.42×), Pug (6.43×), and French Bulldog (5.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dog breed audiences in United States

See Shih Tzu audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shih Tzu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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