Shih Tzu Audience in United States
Shih Tzu has an estimated audience of 18,858,900 people in United States. 65.8% are female, 34.2% are male, average age 36.8. Top regions: Texas, California, Florida. Top brand affinities: Dog lovers, Maltese (dog), Scooby-Doo, Pug, French Bulldog.
The average Shih Tzu fan in United States is 36.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Dog lovers, Maltese (dog), Scooby-Doo, with strongest over-indexing on Dog lovers (6.41× the country average). Demographically, the Shih Tzu audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic · Subtype: Dog breed
Demographics of Shih Tzu fans
| Metric | Value |
|---|---|
| Female | 65.8% |
| Male | 34.2% |
| Average age | 36.8 |
| Estimated audience size | 18,858,900 |
Audience persona
The typical Shih Tzu fan in United States is more female, around 36.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Dog lovers.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 2,713,313 | 1.67× |
| California | 2,550,230 | 1.23× |
| Florida | 1,567,205 | 1.23× |
| New York | 1,033,557 | 0.98× |
| Georgia | 693,297 | 1.19× |
| North Carolina | 677,726 | 1.19× |
| Illinois | 666,691 | 1.06× |
| Arizona | 544,622 | 1.41× |
| Pennsylvania | 540,406 | 0.85× |
| Ohio | 508,635 | 0.88× |
| New Jersey | 483,750 | 1.01× |
| Virginia | 479,481 | 1.04× |
| Michigan | 456,250 | 0.93× |
| Tennessee | 425,024 | 1.12× |
| Washington | 391,747 | 1.04× |
| Indiana | 336,396 | 0.98× |
| Massachusetts | 333,396 | 0.9× |
| Maryland | 324,444 | 1× |
| Missouri | 310,705 | 1.02× |
| Colorado | 309,791 | 1.04× |
| Alabama | 308,691 | 1.17× |
| South Carolina | 297,306 | 1.05× |
| Louisiana | 290,474 | 1.19× |
| Kentucky | 251,403 | 1.06× |
| Oklahoma | 247,567 | 1.18× |
| Wisconsin | 239,922 | 0.85× |
| Minnesota | 221,166 | 0.82× |
| Nevada | 215,771 | 1.18× |
| Connecticut | 189,513 | 1× |
| Oregon | 188,756 | 0.87× |
| Mississippi | 183,313 | 1.18× |
| Utah | 172,924 | 1.02× |
| Arkansas | 171,318 | 1.1× |
| Kansas | 149,815 | 1.01× |
| Iowa | 141,898 | 0.91× |
| New Mexico | 139,503 | 1.48× |
| Idaho | 90,975 | 0.96× |
| Nebraska | 87,043 | 0.92× |
| Hawaii | 83,602 | 1.03× |
| West Virginia | 78,663 | 0.9× |
| Rhode Island | 55,434 | 0.92× |
| New Hampshire | 52,778 | 0.71× |
| Maine | 45,572 | 0.67× |
| Washington, District of Columbia | 42,782 | 0.75× |
| Delaware | 40,836 | 0.78× |
| Montana | 37,149 | 0.71× |
| South Dakota | 35,509 | 0.81× |
| North Dakota | 31,568 | 0.81× |
| Alaska | 29,456 | 0.73× |
| Wyoming | 22,242 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog lovers | 6.41× | Pets & Animals |
| Maltese (dog) | 7.2× | Pets & Animals |
| Scooby-Doo | 5.42× | Movies & TV |
| Pug | 6.43× | Pets & Animals |
| French Bulldog | 5.78× | Pets & Animals |
| Siberian Husky | 6.7× | Pets & Animals |
| Beagle | 6.53× | Pets & Animals |
| Yorkshire Terrier | 5.75× | Pets & Animals |
| Poodle | 5.89× | Pets & Animals |
| Chihuahua (dog) | 5.49× | Pets & Animals |
| Dachshund | 5.36× | Pets & Animals |
| Labrador Retriever | 4.74× | Pets & Animals |
| Golden Retriever | 4.66× | Pets & Animals |
| Bulldog | 4.64× | Pets & Animals |
| Boxer (dog) | 5.79× | Pets & Animals |
| Rottweiler | 5.65× | Pets & Animals |
| Border Collie | 5.96× | Pets & Animals |
| Dog collar | 4.4× | Pets & Animals |
| American Pit Bull Terrier | 5.32× | Pets & Animals |
| Doberman Pinscher | 5.78× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.3 |
| Pet Ownership | JOY | 1.97 |
| Sustainability | BALANCE | 1.53 |
| Risk Appetite | THRILL | 1.43 |
| Creativity | OPEN | 1.29 |
| DIY Mentality | THRILL | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.6% |
| Japan | 18.9% |
| Germany | 6.1% |
See Shih Tzu audiences in other countries
More Dog breed audiences in United States
- Labrador Retriever (27,891,146)
- French Bulldog (25,825,076)
- Dachshund (23,894,095)
- Yorkshire Terrier (23,806,508)
- Poodle (22,630,792)
Frequently asked questions
How many fans does Shih Tzu have in United States?
Shih Tzu has an estimated audience of 18,858,900 people in United States, concentrated in Texas and California.
What is the gender split and age of Shih Tzu fans?
65.8% of Shih Tzu fans are female, 34.2% are male, with an average age of 36.8 years.
Which brands do Shih Tzu fans like most?
Shih Tzu fans show strongest brand affinity for Dog lovers (6.41×), Maltese (dog) (7.2×), and Scooby-Doo (5.42×) over the country average.
Where do Shih Tzu fans live in United States?
Shih Tzu fans in United States are most concentrated in Texas (reach 2,713,313), California (reach 2,550,230), and Florida (reach 1,567,205). These three regions account for the largest share of the active audience.
What other brands do Shih Tzu fans also like?
Beyond Shih Tzu itself, the audience over-indexes on Maltese (dog) (7.2×), Scooby-Doo (5.42×), Pug (6.43×), and French Bulldog (5.78×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Shih Tzu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.