Rascasse Audience Intelligence

Dachshund Audience in United States

A data profile of the people who buy, follow and care about Dachshund in United States — modelled from more than twelve digital signal sources. Dachshund has an estimated audience of 23,894,095 people in United States.

#3among Dog breed in United States#886among Topic in United States#33in Pets & Animals

The average Dachshund fan in United States is 38.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dog lovers, Pomeranian (dog), Maltese (dog), with strongest over-indexing on Dog lovers (3.17× the country average).

Demographically, the Dachshund audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Pet Ownership, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dachshund fan in United States is more female, around 38.5 years old, with strong Pet Ownership tendencies and a notable affinity for Dog lovers.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dachshund profile in United States.

Audience size
23.9M
in United States
Gender
65.7%♀
34.3% male
Age
38.5
average years
Country rank
#1302
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dachshund fans

65.7% are female, 34.3% are male, average age 38.5.

Fig. 02

Gender split

65.7%
Female
34.3%
Male
Demographic split for Dachshund audience in United States
MetricValue
Female65.7%
Male34.3%
Average age38.5
Estimated audience size23,894,095
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Dachshund audience in United States
Age bracketShare%
16-1925%
20-2918%
30-3916%
40-4919%
50+22%
Fig. 04

Worldwide distribution

26.7%

of the worldwide Dachshund audience comes from United States.

Worldwide audience distribution share by country for Dachshund
CountryShare
United States26.7%
Japan16.6%
Germany6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dachshund audience in United States is strongest.

Fig. 05

Top regions by affinity

Dachshund fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~400K1.47×
02Texas~2.5M1.29×
03Arkansas~200K1.26×
04Arizona~600K1.19×
05New Mexico~100K1.19×
06Alabama~400K1.16×
07Kentucky~300K1.15×
08Tennessee~500K1.13×
09West Virginia~100K1.13×
10Mississippi~200K1.12×
11Idaho~100K1.12×
12California~3M1.11×
13Florida~2M1.10×
14Louisiana~300K1.10×
15Kansas~200K1.09×
16Utah~200K1.07×
17Missouri~400K1.06×
18North Carolina~800K1.05×
19Nevada~200K1.05×
20Indiana~500K1.04×
21Oregon~300K1.02×
22South Carolina~400K1.01×
23Nebraska~100K1.01×
24Georgia~700K1.00×
25Washington~500K0.99×
26Alaska~50K0.98×
27Virginia~600K0.97×
28Iowa~200K0.97×
29Montana~60K0.96×
30Wyoming~30K0.96×
31Ohio~700K0.95×
32Colorado~400K0.95×
33Hawaii~100K0.94×
34Illinois~700K0.93×
35South Dakota~50K0.92×
36Michigan~600K0.91×
37Connecticut~200K0.91×
38North Dakota~40K0.90×
39Pennsylvania~700K0.88×
40Massachusetts~400K0.88×
41New York~1M0.87×
42New Jersey~500K0.87×
43Wisconsin~300K0.87×
44New Hampshire~80K0.87×
45Maine~70K0.86×
46Rhode Island~60K0.85×
47Minnesota~300K0.84×
48Maryland~300K0.79×
49Delaware~50K0.76×
50Washington, District of Columbia~50K0.74×
Fig. 06

Affinity by region

Affinity by region — Dachshund, United States
0.74×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dachshund audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dachshund audience
#·InterestCategoryAffinity×
01Australian ShepherdPets & Animals3.78×
02Shih TzuPets & Animals3.69×
03Maltese (dog)Pets & Animals3.64×
04Siberian HuskyPets & Animals3.64×
05BeaglePets & Animals3.60×
06Border ColliePets & Animals3.60×
07Pomeranian (dog)Pets & Animals3.57×
08Boxer (dog)Pets & Animals3.50×
09RottweilerPets & Animals3.42×
10PugPets & Animals3.34×
11American Pit Bull TerrierPets & Animals3.29×
12Chihuahua (dog)Pets & Animals3.28×
13Dog loversPets & Animals3.17×
14Labrador RetrieverPets & Animals2.84×
15BulldogPets & Animals2.69×
16Dog harnessPets & Animals2.64×
17Golden RetrieverPets & Animals2.61×
18Dog breedPets & Animals2.05×
19Harry PotterMovies & TV1.69×
20AnimalPets & Animals1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dachshund audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dachshund audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.93×
Design AffinityPREMIUM1.31×
MindfulnessBALANCE1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dachshund audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.62×
Need for SecurityCONSERVATISM0.64×
Convenience OrientationPREMIUM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dachshund have in United States?

Dachshund has an estimated audience of 23,894,095 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dachshund fans?

65.7% of Dachshund fans are female, 34.3% are male, with an average age of 38.5 years.

03

Which brands do Dachshund fans like most?

Dachshund fans show strongest brand affinity for Dog lovers (3.17×), Pomeranian (dog) (3.57×), and Maltese (dog) (3.64×) over the country average.

04

Where do Dachshund fans live in United States?

Dachshund fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Dachshund fans also like?

Beyond Dachshund itself, the audience over-indexes on Pomeranian (dog) (3.57×), Maltese (dog) (3.64×), Chihuahua (dog) (3.28×), and Shih Tzu (3.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dog breed audiences in United States

See Dachshund audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dachshund. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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