Dachshund Audience in United States

Dachshund logo

Dachshund has an estimated audience of 23,894,095 people in United States. 65.7% are female, 34.3% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: Dog lovers, Pomeranian (dog), Maltese (dog), Chihuahua (dog), Shih Tzu.

The average Dachshund fan in United States is 38.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog lovers, Pomeranian (dog), Maltese (dog), with strongest over-indexing on Dog lovers (3.17× the country average). Demographically, the Dachshund audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

Demographics of Dachshund fans

Demographic split for Dachshund audience in United States
MetricValue
Female65.7%
Male34.3%
Average age38.5
Estimated audience size23,894,095

Audience persona

The typical Dachshund fan in United States is more female, around 38.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Dog lovers.

Top regions in United States

Top regions ranked by reach for Dachshund in United States
RegionReachAffinity
California3,052,0061.16×
Texas2,741,7401.33×
Florida1,874,6741.16×
New York1,237,1020.93×
North Carolina773,1401.08×
Illinois760,2860.96×
Georgia754,4651.02×
Pennsylvania719,2120.89×
Ohio707,7230.96×
Michigan596,3150.95×
Arizona580,9291.19×
Virginia573,9720.99×
Tennessee556,1651.16×
New Jersey542,0430.89×
Washington494,5891.03×
Indiana462,2001.06×
Massachusetts428,9940.91×
Missouri412,0991.07×
Oklahoma395,5541.49×
Alabama383,4451.15×
Colorado370,6300.98×
South Carolina368,9601.03×
Louisiana342,0891.11×
Kentucky339,9391.13×
Maryland333,8200.81×
Wisconsin318,4340.89×
Minnesota289,5170.85×
Oregon282,2261.03×
Nevada249,8761.08×
Arkansas246,8591.25×
Utah232,7451.09×
Connecticut219,6350.92×
Mississippi215,8871.1×
Kansas202,1071.07×
Iowa188,7750.96×
New Mexico138,0901.15×
Idaho131,5831.1×
West Virginia120,4341.08×
Nebraska114,9670.96×
Hawaii96,5110.94×
New Hampshire79,6040.85×
Maine73,6640.86×
Rhode Island63,1790.83×
Montana61,0190.92×
Washington, District of Columbia55,1500.77×
Delaware48,0920.73×
Alaska45,0800.88×
South Dakota44,0920.8×
North Dakota40,1280.82×
Vermont31,5880.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dachshund audience
BrandAffinityCategory
Dog lovers3.17×Pets & Animals
Pomeranian (dog)3.57×Pets & Animals
Maltese (dog)3.64×Pets & Animals
Chihuahua (dog)3.28×Pets & Animals
Shih Tzu3.69×Pets & Animals
Siberian Husky3.64×Pets & Animals
Beagle3.6×Pets & Animals
Pug3.34×Pets & Animals
Animal1.59×Pets & Animals
Dog breed2.05×Pets & Animals
Labrador Retriever2.84×Pets & Animals
Boxer (dog)3.5×Pets & Animals
Harry Potter1.69×Movies & TV
Rottweiler3.42×Pets & Animals
Border Collie3.6×Pets & Animals
Bulldog2.69×Pets & Animals
Dog harness2.64×Pets & Animals
American Pit Bull Terrier3.29×Pets & Animals
Golden Retriever2.61×Pets & Animals
Australian Shepherd3.78×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dachshund audience
TraitClusterScore
Luxury OrientationPREMIUM3
Pet OwnershipJOY1.61
PatriotismCONSERVATISM1.27
Risk AppetiteTHRILL1.23
SustainabilityBALANCE1.18
CreativityOPEN1.13

Worldwide distribution

Worldwide audience distribution share by country for Dachshund
CountryShare
United States26.7%
Japan16.6%
Germany6.9%

See Dachshund audiences in other countries

More Dog breed audiences in United States

Frequently asked questions

How many fans does Dachshund have in United States?

Dachshund has an estimated audience of 23,894,095 people in United States, concentrated in California and Texas.

What is the gender split and age of Dachshund fans?

65.7% of Dachshund fans are female, 34.3% are male, with an average age of 38.5 years.

Which brands do Dachshund fans like most?

Dachshund fans show strongest brand affinity for Dog lovers (3.17×), Pomeranian (dog) (3.57×), and Maltese (dog) (3.64×) over the country average.

Where do Dachshund fans live in United States?

Dachshund fans in United States are most concentrated in California (reach 3,052,006), Texas (reach 2,741,740), and Florida (reach 1,874,674). These three regions account for the largest share of the active audience.

What other brands do Dachshund fans also like?

Beyond Dachshund itself, the audience over-indexes on Pomeranian (dog) (3.57×), Maltese (dog) (3.64×), Chihuahua (dog) (3.28×), and Shih Tzu (3.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dachshund. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.