Australian Shepherd Audience in United States

Australian Shepherd logo

Australian Shepherd has an estimated audience of 13,407,207 people in United States. 64.5% are female, 35.5% are male, average age 38.8. Top regions: California, Texas, Florida. Top brand affinities: Pomeranian (dog), Alaskan Malamute, Doberman Pinscher, Dog breeding, Miniature Schnauzer.

The average Australian Shepherd fan in United States is 38.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pomeranian (dog), Alaskan Malamute, Doberman Pinscher, with strongest over-indexing on Pomeranian (dog) (5.68× the country average). Demographically, the Australian Shepherd audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

Demographics of Australian Shepherd fans

Demographic split for Australian Shepherd audience in United States
MetricValue
Female64.5%
Male35.5%
Average age38.8
Estimated audience size13,407,207

Audience persona

The typical Australian Shepherd fan in United States is more female, around 38.8 years old, with strong Pet Ownership tendencies and a notable affinity for Pomeranian (dog).

Top regions in United States

Top regions ranked by reach for Australian Shepherd in United States
RegionReachAffinity
California1,548,8121.05×
Texas1,279,3861.11×
Florida906,5311×
New York576,8010.77×
Ohio448,1031.08×
Pennsylvania439,2500.97×
Illinois413,1420.92×
North Carolina412,7321.02×
Georgia396,1740.96×
Michigan377,4791.08×
Tennessee339,6681.26×
Virginia305,7240.94×
Arizona299,4201.09×
Indiana281,9401.15×
Washington268,3881×
New Jersey265,6860.78×
Missouri234,4771.08×
Massachusetts225,5050.85×
Kentucky222,0631.32×
Colorado215,1041.02×
Alabama212,2941.13×
Wisconsin208,5581.03×
South Carolina203,3101.01×
Minnesota188,9140.98×
Louisiana185,7111.07×
Oklahoma181,4661.22×
Maryland158,4770.69×
Oregon156,3491.02×
Arkansas141,6091.28×
Utah139,8291.16×
Iowa125,8351.14×
Connecticut116,9790.87×
Nevada114,3540.88×
Kansas113,8631.08×
Mississippi113,5961.03×
West Virginia79,0311.27×
Idaho76,9971.15×
Nebraska70,7831.05×
New Mexico70,4131.05×
Maine48,8601.02×
New Hampshire48,7610.92×
Hawaii43,8650.76×
Montana36,3490.98×
Rhode Island33,8470.79×
South Dakota29,2220.94×
North Dakota27,9781.02×
Delaware27,0780.73×
Alaska26,6030.93×
Washington, District of Columbia23,3440.58×
Vermont20,4180.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Australian Shepherd audience
BrandAffinityCategory
Pomeranian (dog)5.68×Pets & Animals
Alaskan Malamute8.62×Pets & Animals
Doberman Pinscher6.27×Pets & Animals
Dog breeding5.88×Pets & Animals
Miniature Schnauzer6.85×Pets & Animals
Boxer (dog)5.61×Pets & Animals
Welsh Corgi6.52×Pets & Animals
Arts and music1.77×Arts & Culture
Food and drink1.68×Food & Beverages
Border Collie5.58×Pets & Animals
Sports1.7×Sports
Rottweiler5.23×Pets & Animals
Food1.74×Food & Beverages
Boston Terrier6.74×Pets & Animals
Outdoor recreation1.86×Sports
Music1.65×Business & Career
Labrador6.83×Pets & Animals
Movies1.69×Movies & TV
Dog harness4.07×Pets & Animals
Maltese (dog)4.64×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Australian Shepherd audience
TraitClusterScore
Pet OwnershipJOY2.89
SustainabilityBALANCE1.77
LGBTQ+ IdentityOPEN1.71
Design AffinityPREMIUM1.5
DIY MentalityTHRILL1.49
Sports ActivityPOWER1.44

Worldwide distribution

Worldwide audience distribution share by country for Australian Shepherd
CountryShare
United States25.0%
Japan17.0%
Germany7.1%

See Australian Shepherd audiences in other countries

More Dog breed audiences in United States

Frequently asked questions

How many fans does Australian Shepherd have in United States?

Australian Shepherd has an estimated audience of 13,407,207 people in United States, concentrated in California and Texas.

What is the gender split and age of Australian Shepherd fans?

64.5% of Australian Shepherd fans are female, 35.5% are male, with an average age of 38.8 years.

Which brands do Australian Shepherd fans like most?

Australian Shepherd fans show strongest brand affinity for Pomeranian (dog) (5.68×), Alaskan Malamute (8.62×), and Doberman Pinscher (6.27×) over the country average.

Where do Australian Shepherd fans live in United States?

Australian Shepherd fans in United States are most concentrated in California (reach 1,548,812), Texas (reach 1,279,386), and Florida (reach 906,531). These three regions account for the largest share of the active audience.

What other brands do Australian Shepherd fans also like?

Beyond Australian Shepherd itself, the audience over-indexes on Alaskan Malamute (8.62×), Doberman Pinscher (6.27×), Dog breeding (5.88×), and Miniature Schnauzer (6.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Australian Shepherd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.