Rascasse Audience Intelligence

Australian Shepherd Audience in United States

A data profile of the people who buy, follow and care about Australian Shepherd in United States — modelled from more than twelve digital signal sources. Australian Shepherd has an estimated audience of 13,407,207 people in United States.

#12among Dog breed in United States#1769among Topic in United States#70in Pets & Animals

The average Australian Shepherd fan in United States is 38.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pomeranian (dog), Alaskan Malamute, Doberman Pinscher, with strongest over-indexing on Pomeranian (dog) (5.68× the country average).

Demographically, the Australian Shepherd audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Australian Shepherd fan in United States is more female, around 38.8 years old, with strong Pet Ownership tendencies and a notable affinity for Pomeranian (dog).

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Australian Shepherd profile in United States.

Audience size
13.4M
in United States
Gender
64.5%♀
35.5% male
Age
38.8
average years
Country rank
#2647
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Australian Shepherd fans

64.5% are female, 35.5% are male, average age 38.8.

Fig. 02

Gender split

64.5%
Female
35.5%
Male
Demographic split for Australian Shepherd audience in United States
MetricValue
Female64.5%
Male35.5%
Average age38.8
Estimated audience size13,407,207
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Australian Shepherd audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3917%
40-4920%
50+21%
Fig. 04

Worldwide distribution

25.0%

of the worldwide Australian Shepherd audience comes from United States.

Worldwide audience distribution share by country for Australian Shepherd
CountryShare
United States25.0%
Japan17.0%
Germany7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Australian Shepherd audience in United States is strongest.

Fig. 05

Top regions by affinity

Australian Shepherd fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~80K1.33×
02Kentucky~200K1.32×
03Arkansas~100K1.28×
04Oklahoma~200K1.24×
05Tennessee~300K1.21×
06Utah~100K1.16×
07Iowa~100K1.15×
08Idaho~80K1.15×
09Indiana~300K1.11×
10Alabama~200K1.11×
11Missouri~200K1.10×
12Nebraska~70K1.10×
13North Dakota~30K1.10×
14Kansas~100K1.08×
15Ohio~400K1.07×
16Texas~1M1.06×
17Arizona~300K1.06×
18Louisiana~200K1.06×
19New Mexico~70K1.06×
20Michigan~400K1.05×
21Maine~50K1.05×
22Mississippi~100K1.04×
23South Dakota~30K1.04×
24Wisconsin~200K1.03×
25Montana~40K1.03×
26Alaska~30K1.03×
27North Carolina~400K1.01×
28Oregon~200K1.01×
29Colorado~200K0.99×
30California~1.5M0.98×
31South Carolina~200K0.98×
32Washington~300K0.97×
33Minnesota~200K0.97×
34Florida~900K0.95×
35Pennsylvania~400K0.95×
36New Hampshire~50K0.95×
37Georgia~400K0.91×
38Virginia~300K0.90×
39Illinois~400K0.89×
40Connecticut~100K0.89×
41Vermont~20K0.89×
42Nevada~100K0.87×
43Massachusetts~200K0.84×
44Rhode Island~30K0.81×
45Hawaii~40K0.78×
46New Jersey~300K0.76×
47Delaware~30K0.76×
48New York~500K0.73×
49Maryland~200K0.68×
50Washington, District of Columbia~20K0.59×
Fig. 06

Affinity by region

Affinity by region — Australian Shepherd, United States
0.59×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Australian Shepherd audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Australian Shepherd audience
#·InterestCategoryAffinity×
01Alaskan MalamutePets & Animals8.62×
02Miniature SchnauzerPets & Animals6.85×
03LabradorPets & Animals6.83×
04Boston TerrierPets & Animals6.74×
05Welsh CorgiPets & Animals6.52×
06Doberman PinscherPets & Animals6.27×
07Dog breedingPets & Animals5.88×
08Pomeranian (dog)Pets & Animals5.68×
09Boxer (dog)Pets & Animals5.61×
10Border ColliePets & Animals5.58×
11RottweilerPets & Animals5.23×
12Maltese (dog)Pets & Animals4.64×
13Dog harnessPets & Animals4.07×
14Outdoor recreationSports1.86×
15Arts and musicArts & Culture1.77×
16FoodFood & Beverages1.74×
17SportsSports1.70×
18MoviesMovies & TV1.69×
19Food and drinkFood & Beverages1.68×
20MusicBusiness & Career1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Australian Shepherd audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Australian Shepherd audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.09×
Healthy LifestyleBALANCE1.58×
Urban LifestyleOPEN1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Australian Shepherd audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.95×
Social Media UsageJOY0.97×
DIY MentalityTHRILL0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Australian Shepherd have in United States?

Australian Shepherd has an estimated audience of 13,407,207 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Australian Shepherd fans?

64.5% of Australian Shepherd fans are female, 35.5% are male, with an average age of 38.8 years.

03

Which brands do Australian Shepherd fans like most?

Australian Shepherd fans show strongest brand affinity for Pomeranian (dog) (5.68×), Alaskan Malamute (8.62×), and Doberman Pinscher (6.27×) over the country average.

04

Where do Australian Shepherd fans live in United States?

Australian Shepherd fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Australian Shepherd fans also like?

Beyond Australian Shepherd itself, the audience over-indexes on Alaskan Malamute (8.62×), Doberman Pinscher (6.27×), Dog breeding (5.88×), and Miniature Schnauzer (6.85×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Australian Shepherd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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