Alaskan Malamute Audience in United States

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Alaskan Malamute has an estimated audience of 9,863,275 people in United States. 63.1% are female, 36.9% are male, average age 38.4. Top regions: California, Texas, Florida. Top brand affinities: Arts and music, Sports, Food and drink, Outdoor recreation, Food.

The average Alaskan Malamute fan in United States is 38.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Arts and music, Sports, Food and drink, with strongest over-indexing on Arts and music (2.07× the country average). Demographically, the Alaskan Malamute audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

Demographics of Alaskan Malamute fans

Demographic split for Alaskan Malamute audience in United States
MetricValue
Female63.1%
Male36.9%
Average age38.4
Estimated audience size9,863,275

Audience persona

The typical Alaskan Malamute fan in United States is more female, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for Arts and music.

Top regions in United States

Top regions ranked by reach for Alaskan Malamute in United States
RegionReachAffinity
California1,069,6780.99×
Texas787,8310.93×
Florida547,9760.82×
New York504,5590.92×
Pennsylvania369,5201.11×
Ohio317,3221.04×
Illinois313,4740.95×
North Carolina308,6591.04×
Michigan301,0841.17×
Georgia258,0100.85×
Washington233,0901.18×
Virginia232,2230.97×
New Jersey210,8690.84×
Indiana209,4741.16×
Arizona195,0300.97×
Tennessee188,8690.95×
Massachusetts178,0000.92×
Colorado173,2731.11×
Missouri170,4611.07×
Minnesota149,6881.06×
Maryland147,8540.87×
Wisconsin142,3760.96×
Kentucky130,5411.06×
Oklahoma128,0691.17×
South Carolina127,7590.86×
Alabama119,8220.87×
Oregon111,5620.99×
Utah100,6591.14×
Connecticut94,5360.96×
Louisiana88,9370.7×
Nevada88,6650.93×
Arkansas80,7560.99×
Iowa77,3640.95×
Kansas73,8650.95×
Mississippi62,2980.77×
Idaho56,0551.13×
West Virginia52,3711.14×
Alaska52,2622.48×
Nebraska47,4570.96×
New Mexico46,4530.94×
New Hampshire40,9441.05×
Maine38,2451.08×
Montana31,7591.16×
Hawaii31,1830.74×
Rhode Island25,7620.82×
South Dakota22,0800.97×
North Dakota21,1961.05×
Delaware21,1090.78×
Washington, District of Columbia17,9250.6×
Vermont15,4750.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alaskan Malamute audience
BrandAffinityCategory
Arts and music2.07×Arts & Culture
Sports2.03×Sports
Food and drink1.96×Food & Beverages
Outdoor recreation2.21×Sports
Food2.02×Food & Beverages
Music1.93×Business & Career
Dog breeding6.38×Pets & Animals
Movies1.99×Movies & TV
Samoyed (dog)8.65×Pets & Animals
Entertainment2.02×Movies & TV
Reading1.92×Literature
Consumer electronics1.87×Technology & Electronics
Live events1.85×Music & Radio
Boxer (dog)5.4×Pets & Animals
Dog harness4.25×Pets & Animals
Games1.79×Games
Great Dane6.06×Pets & Animals
Doberman Pinscher5.51×Pets & Animals
Shelter Dogs4.96×Pets & Animals
Shopping1.62×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alaskan Malamute audience
TraitClusterScore
PatriotismCONSERVATISM1.73
Pet OwnershipJOY1.71
SustainabilityBALANCE1.34
IndividualismJOY1.26
CreativityOPEN1.24
Family OrientationCONSERVATISM1.17

Worldwide distribution

Worldwide audience distribution share by country for Alaskan Malamute
CountryShare
United States22.6%
Japan19.8%
Germany6.5%

See Alaskan Malamute audiences in other countries

More Dog breed audiences in United States

Frequently asked questions

How many fans does Alaskan Malamute have in United States?

Alaskan Malamute has an estimated audience of 9,863,275 people in United States, concentrated in California and Texas.

What is the gender split and age of Alaskan Malamute fans?

63.1% of Alaskan Malamute fans are female, 36.9% are male, with an average age of 38.4 years.

Which brands do Alaskan Malamute fans like most?

Alaskan Malamute fans show strongest brand affinity for Arts and music (2.07×), Sports (2.03×), and Food and drink (1.96×) over the country average.

Where do Alaskan Malamute fans live in United States?

Alaskan Malamute fans in United States are most concentrated in California (reach 1,069,678), Texas (reach 787,831), and Florida (reach 547,976). These three regions account for the largest share of the active audience.

What other brands do Alaskan Malamute fans also like?

Beyond Alaskan Malamute itself, the audience over-indexes on Sports (2.03×), Food and drink (1.96×), Outdoor recreation (2.21×), and Food (2.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Alaskan Malamute. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.