Rascasse Audience Intelligence

Alaskan Malamute Audience in United States

A data profile of the people who buy, follow and care about Alaskan Malamute in United States — modelled from more than twelve digital signal sources. Alaskan Malamute has an estimated audience of 9,863,275 people in United States.

#18among Dog breed in United States#2306among Topic in United States#96in Pets & Animals

The average Alaskan Malamute fan in United States is 38.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Arts and music, Sports, Food and drink, with strongest over-indexing on Arts and music (2.07× the country average).

Demographically, the Alaskan Malamute audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Alaskan Malamute fan in United States is more female, around 38.4 years old, with strong Pet Ownership tendencies and a notable affinity for Arts and music.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alaskan Malamute profile in United States.

Audience size
9.9M
in United States
Gender
63.1%♀
36.9% male
Age
38.4
average years
Country rank
#3623
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Alaskan Malamute fans

63.1% are female, 36.9% are male, average age 38.4.

Fig. 02

Gender split

63.1%
Female
36.9%
Male
Demographic split for Alaskan Malamute audience in United States
MetricValue
Female63.1%
Male36.9%
Average age38.4
Estimated audience size9,863,275
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Alaskan Malamute audience in United States
Age bracketShare%
16-1924%
20-2919%
30-3917%
40-4920%
50+20%
Fig. 04

Worldwide distribution

22.6%

of the worldwide Alaskan Malamute audience comes from United States.

Worldwide audience distribution share by country for Alaskan Malamute
CountryShare
United States22.6%
Japan19.8%
Germany6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alaskan Malamute audience in United States is strongest.

Fig. 05

Top regions by affinity

Alaskan Malamute fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~60K2.95×
02West Virginia~50K1.19×
03Idaho~60K1.15×
04Montana~30K1.15×
05Washington~200K1.12×
06Indiana~200K1.12×
07Oklahoma~100K1.12×
08Maine~40K1.12×
09Michigan~300K1.10×
10South Dakota~30K1.10×
11North Dakota~20K1.09×
12Utah~100K1.08×
13Pennsylvania~400K1.06×
14Missouri~200K1.06×
15Colorado~200K1.06×
16Minnesota~100K1.05×
17Kentucky~100K1.05×
18Ohio~300K1.03×
19New Hampshire~40K1.01×
20Arkansas~80K1.00×
21Vermont~20K1.00×
22Wisconsin~100K0.97×
23North Carolina~300K0.96×
24Oregon~100K0.95×
25Kansas~70K0.95×
26Nebraska~50K0.95×
27Iowa~80K0.94×
28New Mexico~50K0.94×
29Virginia~200K0.92×
30Arizona~200K0.92×
31Tennessee~200K0.92×
32Connecticut~90K0.91×
33Illinois~300K0.89×
34California~1M0.88×
35Rhode Island~30K0.88×
36Delaware~20K0.88×
37Texas~700K0.87×
38Massachusetts~200K0.87×
39Alabama~100K0.87×
40Nevada~80K0.86×
41New York~500K0.85×
42Maryland~100K0.85×
43Georgia~300K0.83×
44South Carolina~100K0.82×
45Hawaii~30K0.81×
46New Jersey~200K0.80×
47Florida~500K0.79×
48Mississippi~60K0.78×
49Louisiana~90K0.72×
50Washington, District of Columbia~20K0.65×
Fig. 06

Affinity by region

Affinity by region — Alaskan Malamute, United States
0.65×1.00×2.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alaskan Malamute audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alaskan Malamute audience
#·InterestCategoryAffinity×
01Samoyed (dog)Pets & Animals8.65×
02Dog breedingPets & Animals6.38×
03Great DanePets & Animals6.06×
04Doberman PinscherPets & Animals5.51×
05Boxer (dog)Pets & Animals5.40×
06Shelter DogsPets & Animals4.96×
07Dog harnessPets & Animals4.25×
08Outdoor recreationSports2.21×
09Arts and musicArts & Culture2.07×
10SportsSports2.03×
11FoodFood & Beverages2.02×
12EntertainmentMovies & TV2.02×
13MoviesMovies & TV1.99×
14Food and drinkFood & Beverages1.96×
15MusicBusiness & Career1.93×
16ReadingLiterature1.92×
17Consumer electronicsTechnology & Electronics1.87×
18Live eventsMusic & Radio1.85×
19GamesGames1.79×
20ShoppingShopping1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alaskan Malamute audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alaskan Malamute audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.21×
Healthy LifestyleBALANCE1.72×
Urban LifestyleOPEN1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alaskan Malamute audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.82×
Risk AppetiteTHRILL0.85×
Social Media UsageJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Alaskan Malamute have in United States?

Alaskan Malamute has an estimated audience of 9,863,275 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Alaskan Malamute fans?

63.1% of Alaskan Malamute fans are female, 36.9% are male, with an average age of 38.4 years.

03

Which brands do Alaskan Malamute fans like most?

Alaskan Malamute fans show strongest brand affinity for Arts and music (2.07×), Sports (2.03×), and Food and drink (1.96×) over the country average.

04

Where do Alaskan Malamute fans live in United States?

Alaskan Malamute fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Alaskan Malamute fans also like?

Beyond Alaskan Malamute itself, the audience over-indexes on Sports (2.03×), Food and drink (1.96×), Outdoor recreation (2.21×), and Food (2.02×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Alaskan Malamute audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Alaskan Malamute. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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