Alaskan Malamute Audience in Germany
Alaskan Malamute has an estimated audience of 2,857,131 people in Germany. 71.6% are female, 28.4% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harry Potter, Samoyed (dog), Outdoor recreation, Food and drink, Entertainment.
The average Alaskan Malamute fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harry Potter, Samoyed (dog), Outdoor recreation, with strongest over-indexing on Harry Potter (2.49× the country average). Demographically, the Alaskan Malamute audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Pet Ownership, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic · Subtype: Dog breed
Demographics of Alaskan Malamute fans
| Metric | Value |
|---|---|
| Female | 71.6% |
| Male | 28.4% |
| Average age | 40.2 |
| Estimated audience size | 2,857,131 |
Audience persona
The typical Alaskan Malamute fan in Germany is more female, around 40.2 years old, with strong Pet Ownership tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 674,122 | 1.08× |
| Bayern | 507,541 | 1.11× |
| Baden-Württemberg | 394,154 | 1.01× |
| Niedersachsen | 301,650 | 1.09× |
| Hessen | 216,709 | 1× |
| Rheinland-Pfalz | 154,452 | 1.08× |
| Sachsen | 143,150 | 1.02× |
| Berlin | 116,905 | 0.92× |
| Schleswig-Holstein | 99,818 | 0.97× |
| Brandenburg | 88,679 | 1× |
| Sachsen-Anhalt | 74,235 | 1× |
| Thüringen | 72,126 | 0.99× |
| Hamburg | 61,995 | 0.96× |
| Mecklenburg-Vorpommern | 56,130 | 1.03× |
| Saarland | 34,015 | 0.97× |
| Bremen | 19,099 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 2.49× | Movies & TV |
| Samoyed (dog) | 8.49× | Pets & Animals |
| Outdoor recreation | 2.01× | Sports |
| Food and drink | 1.75× | Food & Beverages |
| Entertainment | 1.74× | Movies & TV |
| Cane Corso | 8.02× | Food & Beverages |
| Food | 1.82× | Food & Beverages |
| Arts and music | 1.76× | Arts & Culture |
| Gala | 2.7× | News |
| Sports | 1.74× | Sports |
| Reading | 1.76× | Literature |
| Border Collie | 4.72× | Pets & Animals |
| Pets | 1.94× | Pets & Animals |
| Vehicles | 1.79× | Cars & Mobility |
| Shelter Dogs | 5.31× | Pets & Animals |
| Consumer electronics | 1.72× | Technology & Electronics |
| Beagle | 4.23× | Pets & Animals |
| Siberian Husky | 3.99× | Pets & Animals |
| CHECK24 | 2.76× | Business & Career |
| Music | 1.6× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.58 |
| Sports Activity | POWER | 1.27 |
| Sustainability | BALANCE | 1.24 |
| Convenience Orientation | PREMIUM | 1.23 |
| Creativity | OPEN | 1.19 |
| Extroversion | THRILL | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.6% |
| Japan | 19.8% |
| Germany | 6.5% |
See Alaskan Malamute audiences in other countries
More Dog breed audiences in Germany
- French Bulldog (6,533,198)
- Labrador Retriever (6,457,093)
- Dachshund (6,147,826)
- Siberian Husky (5,853,160)
- Poodle (5,676,260)
Frequently asked questions
How many fans does Alaskan Malamute have in Germany?
Alaskan Malamute has an estimated audience of 2,857,131 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Alaskan Malamute fans?
71.6% of Alaskan Malamute fans are female, 28.4% are male, with an average age of 40.2 years.
Which brands do Alaskan Malamute fans like most?
Alaskan Malamute fans show strongest brand affinity for Harry Potter (2.49×), Samoyed (dog) (8.49×), and Outdoor recreation (2.01×) over the country average.
Where do Alaskan Malamute fans live in Germany?
Alaskan Malamute fans in Germany are most concentrated in Nordrhein-Westfalen (reach 674,122), Bayern (reach 507,541), and Baden-Württemberg (reach 394,154). These three regions account for the largest share of the active audience.
What other brands do Alaskan Malamute fans also like?
Beyond Alaskan Malamute itself, the audience over-indexes on Samoyed (dog) (8.49×), Outdoor recreation (2.01×), Food and drink (1.75×), and Entertainment (1.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Alaskan Malamute. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.