Rascasse Audience Intelligence

Alaskan Malamute Audience in Germany

A data profile of the people who buy, follow and care about Alaskan Malamute in Germany — modelled from more than twelve digital signal sources. Alaskan Malamute has an estimated audience of 2,857,131 people in Germany.

#17among Dog breed in Germany#1366among Topic in Germany#75in Pets & Animals

The average Alaskan Malamute fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Samoyed (dog), Harry Potter, Outdoor recreation, with strongest over-indexing on Samoyed (dog) (8.49× the country average).

Demographically, the Alaskan Malamute audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Alaskan Malamute fan in Germany is more female, around 40.2 years old, with strong Pet Ownership tendencies and a notable affinity for Samoyed (dog).

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alaskan Malamute profile in Germany.

Audience size
2.9M
in Germany
Gender
71.6%♀
28.4% male
Age
40.2
average years
Country rank
#2258
Topic in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Alaskan Malamute fans

71.6% are female, 28.4% are male, average age 40.2.

Fig. 02

Gender split

71.6%
Female
28.4%
Male
Demographic split for Alaskan Malamute audience in Germany
MetricValue
Female71.6%
Male28.4%
Average age40.2
Estimated audience size2,857,131
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Alaskan Malamute audience in Germany
Age bracketShare%
16-1921%
20-2916%
30-3917%
40-4923%
50+23%
Fig. 04

Worldwide distribution

6.5%

of the worldwide Alaskan Malamute audience comes from Germany.

Worldwide audience distribution share by country for Alaskan Malamute
CountryShare
United States22.6%
Japan19.8%
Germany6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alaskan Malamute audience in Germany is strongest.

Fig. 05

Top regions by affinity

Alaskan Malamute fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~60K1.08×
02Niedersachsen~300K1.07×
03Bayern~500K1.06×
04Rheinland-Pfalz~200K1.06×
05Nordrhein-Westfalen~700K1.05×
06Sachsen~100K1.03×
07Thüringen~80K1.03×
08Brandenburg~90K1.02×
09Sachsen-Anhalt~80K1.02×
10Schleswig-Holstein~100K0.99×
11Saarland~30K0.99×
12Baden-Württemberg~400K0.97×
13Hessen~200K0.97×
14Hamburg~60K0.96×
15Berlin~100K0.89×
16Bremen~20K0.87×
Fig. 06

Affinity by region

Affinity by region — Alaskan Malamute, Germany
0.87×1.00×1.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alaskan Malamute audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alaskan Malamute audience
#·InterestCategoryAffinity×
01Samoyed (dog)Pets & Animals8.49×
02Cane CorsoFood & Beverages8.02×
03Shelter DogsPets & Animals5.31×
04Border ColliePets & Animals4.72×
05BeaglePets & Animals4.23×
06Siberian HuskyPets & Animals3.99×
07Dog walkingPets & Animals3.22×
08CHECK24Business & Career2.76×
09Harry PotterMovies & TV2.49×
10Outdoor recreationSports2.01×
11PetsPets & Animals1.94×
12FoodFood & Beverages1.82×
13VehiclesCars & Mobility1.79×
14Arts and musicArts & Culture1.76×
15ReadingLiterature1.76×
16Food and drinkFood & Beverages1.75×
17EntertainmentMovies & TV1.74×
18SportsSports1.74×
19Consumer electronicsTechnology & Electronics1.72×
20MusicBusiness & Career1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alaskan Malamute audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alaskan Malamute audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY3.23×
Healthy LifestyleBALANCE2.00×
SustainabilityBALANCE1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alaskan Malamute audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.14×
Career OrientationPOWER1.15×
PatriotismCONSERVATISM1.15×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Alaskan Malamute have in Germany?

Alaskan Malamute has an estimated audience of 2,857,131 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Alaskan Malamute fans?

71.6% of Alaskan Malamute fans are female, 28.4% are male, with an average age of 40.2 years.

03

Which brands do Alaskan Malamute fans like most?

Alaskan Malamute fans show strongest brand affinity for Samoyed (dog) (8.49×), Harry Potter (2.49×), and Outdoor recreation (2.01×) over the country average.

04

Where do Alaskan Malamute fans live in Germany?

Alaskan Malamute fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Alaskan Malamute fans also like?

Beyond Alaskan Malamute itself, the audience over-indexes on Harry Potter (2.49×), Outdoor recreation (2.01×), Food and drink (1.75×), and Entertainment (1.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dog breed audiences in Germany

See Alaskan Malamute audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Alaskan Malamute. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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