Rascasse Audience Intelligence

Shelter Dogs Audience in Germany

A data profile of the people who buy, follow and care about Shelter Dogs in Germany — modelled from more than twelve digital signal sources. Shelter Dogs has an estimated audience of 3,548,405 people in Germany.

#1059among Topic in Germany#65in Pets & Animals

The average Shelter Dogs fan in Germany is 38.3 years old, more female, and lives primarily in Niedersachsen.

The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bayern.

Top brand affinities include Pet sitting, Pet food, Veterinary medicine, with strongest over-indexing on Pet sitting (12.07× the country average).

Demographically, the Shelter Dogs audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Pet Ownership, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Shelter Dogs fan in Germany is more female, around 38.3 years old, with strong Pet Ownership tendencies and a notable affinity for Pet sitting.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shelter Dogs profile in Germany.

Audience size
3.5M
in Germany
Gender
67.7%♀
32.3% male
Age
38.3
average years
Country rank
#1717
Topic in Germany
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shelter Dogs fans

67.7% are female, 32.3% are male, average age 38.3.

Fig. 02

Gender split

67.7%
Female
32.3%
Male
Demographic split for Shelter Dogs audience in Germany
MetricValue
Female67.7%
Male32.3%
Average age38.3
Estimated audience size3,548,405
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Shelter Dogs audience in Germany
Age bracketShare%
16-1924%
20-2918%
30-3917%
40-4921%
50+19%
Fig. 04

Worldwide distribution

5.9%

of the worldwide Shelter Dogs audience comes from Germany.

Worldwide audience distribution share by country for Shelter Dogs
CountryShare
United States30.2%
Japan14.1%
United Kingdom6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shelter Dogs audience in Germany is strongest.

Fig. 05

Top regions by affinity

Shelter Dogs fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~600K1.70×
02Schleswig-Holstein~200K1.25×
03Bremen~40K1.20×
04Saarland~50K1.18×
05Mecklenburg-Vorpommern~70K1.07×
06Thüringen~90K1.04×
07Sachsen-Anhalt~90K1.01×
08Hamburg~80K0.99×
09Brandenburg~100K0.96×
10Berlin~100K0.94×
11Rheinland-Pfalz~200K0.89×
12Sachsen~200K0.86×
13Bayern~400K0.79×
14Hessen~200K0.77×
15Baden-Württemberg~400K0.73×
16Nordrhein-Westfalen~500K0.68×
Fig. 06

Affinity by region

Affinity by region — Shelter Dogs, Germany
0.68×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shelter Dogs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shelter Dogs audience
#·InterestCategoryAffinity×
01Pet sittingPets & Animals12.07×
02Pet adoptionPets & Animals8.36×
03Dog groomingPets & Animals7.46×
04Bernese Mountain DogPets & Animals7.45×
05Cats (musical)Music & Radio7.26×
06Veterinary medicineBusiness & Career7.15×
07Cultural heritagePolitics & Society6.40×
08Boston TerrierPets & Animals6.04×
09Pet foodPets & Animals5.98×
10Great DanePets & Animals5.74×
11Alaskan MalamutePets & Animals5.31×
12Doberman PinscherPets & Animals4.96×
13RottweilerPets & Animals4.19×
14Siberian HuskyPets & Animals3.89×
15LivemusicMusic & Radio3.66×
16French BulldogPets & Animals3.52×
17Labrador RetrieverPets & Animals3.49×
18Pet storePets & Animals3.31×
19AirbnbTravel & Leisure2.81×
20Harry PotterMovies & TV1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shelter Dogs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shelter Dogs audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY3.54×
IndividualismJOY2.06×
Community OrientationOPEN1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shelter Dogs audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.39×
Price SensitivityPREMIUM0.67×
Need for SecurityCONSERVATISM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shelter Dogs have in Germany?

Shelter Dogs has an estimated audience of 3,548,405 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.

02

What is the gender split and age of Shelter Dogs fans?

67.7% of Shelter Dogs fans are female, 32.3% are male, with an average age of 38.3 years.

03

Which brands do Shelter Dogs fans like most?

Shelter Dogs fans show strongest brand affinity for Pet sitting (12.07×), Pet food (5.98×), and Veterinary medicine (7.15×) over the country average.

04

Where do Shelter Dogs fans live in Germany?

Shelter Dogs fans in Germany are most concentrated in Niedersachsen (reach ~600K), Nordrhein-Westfalen (reach ~500K), and Bayern (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Shelter Dogs fans also like?

Beyond Shelter Dogs itself, the audience over-indexes on Pet food (5.98×), Veterinary medicine (7.15×), Pet adoption (8.36×), and Dog grooming (7.46×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Shelter Dogs audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Shelter Dogs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →