Shelter Dogs Audience in Germany
Shelter Dogs has an estimated audience of 3,548,405 people in Germany. 67.7% are female, 32.3% are male, average age 38.3. Top regions: Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities: Rossmann, Collectable, Home Office, Progressive rock, Time (magazine).
The average Shelter Dogs fan in Germany is 38.3 years old, more female, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities include Rossmann, Collectable, Home Office, with strongest over-indexing on Rossmann (1.69× the country average). Demographically, the Shelter Dogs audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Pet Ownership, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Shelter Dogs fans
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 38.3 |
| Estimated audience size | 3,548,405 |
Audience persona
The typical Shelter Dogs fan in Germany is more female, around 38.3 years old, with strong Pet Ownership tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 649,889 | 1.89× |
| Nordrhein-Westfalen | 484,863 | 0.62× |
| Bayern | 459,438 | 0.81× |
| Baden-Württemberg | 296,462 | 0.61× |
| Schleswig-Holstein | 200,711 | 1.58× |
| Hessen | 175,965 | 0.65× |
| Berlin | 168,569 | 1.06× |
| Rheinland-Pfalz | 137,484 | 0.77× |
| Sachsen | 103,317 | 0.59× |
| Brandenburg | 90,812 | 0.83× |
| Hamburg | 84,528 | 1.05× |
| Thüringen | 70,620 | 0.78× |
| Sachsen-Anhalt | 65,320 | 0.71× |
| Mecklenburg-Vorpommern | 63,194 | 0.93× |
| Saarland | 59,187 | 1.36× |
| Bremen | 53,242 | 1.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.69× | Shopping |
| Collectable | 2.81× | Kids & Family |
| Home Office | 1.59× | Business & Career |
| Progressive rock | 1.63× | Music & Radio |
| Time (magazine) | 2.1× | News |
| Product design | 1.68× | Business & Career |
| Nurse education | 2.39× | Kids & Family |
| VfL Wolfsburg | 1.51× | Sports |
| Icon (magazine) | 1.86× | Arts & Culture |
| Mechanic | 1.52× | Cars & Mobility |
| Grappling | 1.52× | Sports |
| Fantasy Earth: Zero | 4.38× | Games |
| Buddy – The Buddy Holly Story | 3.17× | Music & Radio |
| Liberace | 4× | Music & Radio |
| Picnic | 2.31× | Kids & Family |
| Ireen Sheer | 1.72× | Music & Radio |
| Building insulation | 2.59× | Home & Garden |
| Cancoillotte | 3.22× | Food & Beverages |
| Braun Büffel | 5.02× | Fashion & Accessoires |
| N'Golo Kanté | 2.96× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.8 |
| Travelling | THRILL | 1.74 |
| Urban Lifestyle | OPEN | 1.48 |
| Sports Activity | POWER | 1.47 |
| LGBTQ+ Identity | OPEN | 1.45 |
| Individualism | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.2% |
| Japan | 14.1% |
| United Kingdom | 6.9% |
See Shelter Dogs audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Shelter Dogs have in Germany?
Shelter Dogs has an estimated audience of 3,548,405 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Shelter Dogs fans?
67.7% of Shelter Dogs fans are female, 32.3% are male, with an average age of 38.3 years.
Which brands do Shelter Dogs fans like most?
Shelter Dogs fans show strongest brand affinity for Rossmann (1.69×), Collectable (2.81×), and Home Office (1.59×) over the country average.
Where do Shelter Dogs fans live in Germany?
Shelter Dogs fans in Germany are most concentrated in Niedersachsen (reach 649,889), Nordrhein-Westfalen (reach 484,863), and Bayern (reach 459,438). These three regions account for the largest share of the active audience.
What other brands do Shelter Dogs fans also like?
Beyond Shelter Dogs itself, the audience over-indexes on Collectable (2.81×), Home Office (1.59×), Progressive rock (1.63×), and Time (magazine) (2.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shelter Dogs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.