A data profile of the people who buy, follow and care about Shelter Dogs in United Kingdom — modelled from more than twelve digital signal sources. Shelter Dogs has an estimated audience of 4,170,840 people in United Kingdom.
The average Shelter Dogs fan in United Kingdom is 44.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Pet store, Pet food, Dog agility, with strongest over-indexing on Pet store (9.48× the country average).
Demographically, the Shelter Dogs audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Pet Ownership, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Shelter Dogs fan in United Kingdom is more female, around 44.6 years old, with strong Pet Ownership tendencies and a notable affinity for Pet store.
The key figures that characterise the Shelter Dogs profile in United Kingdom.
72.6% are female, 27.4% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 72.6% |
| Male | 27.4% |
| Average age | 44.6 |
| Estimated audience size | 4,170,840 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Shelter Dogs audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 30.2% |
| Japan | 14.1% |
| United Kingdom | 6.9% |
Where the Shelter Dogs audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East of England | ~400K | 1.09× | |
| 02 | West Midlands | ~200K | 1.06× | |
| 03 | North East | ~200K | 1.03× | |
| 04 | Scotland | ~400K | 1.01× | |
| 05 | South East | ~600K | 1.00× | |
| 06 | East Midlands | ~300K | 1.00× | |
| 07 | Wales | ~200K | 1.00× | |
| 08 | Northern Ireland | ~100K | 1.00× | |
| 09 | South West | ~300K | 0.99× | |
| 10 | Yorkshire and the Humber | ~300K | 0.96× | |
| 11 | England | ~3M | 0.93× | |
| 12 | North West | ~400K | 0.91× |
The strongest cross-interests of the Shelter Dogs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pet Care | Pets & Animals | 29.63× | ||
| 02 | Royal Canin | Pets & Animals | 15.06× | ||
| 03 | Dog agility | Pets & Animals | 14.70× | ||
| 04 | Travel Blogger | Travel & Leisure | 12.89× | ||
| 05 | Zootopia | Movies & TV | 12.10× | ||
| 06 | Cats (musical) | Music & Radio | 10.48× | ||
| 07 | Pet store | Pets & Animals | 9.48× | ||
| 08 | Dog grooming | Pets & Animals | 8.74× | ||
| 09 | Pet food | Pets & Animals | 7.99× | ||
| 10 | Pet sitting | Pets & Animals | 6.77× | ||
| 11 | Comedy club | Movies & TV | 6.28× | ||
| 12 | Animal rights | Politics & Society | 5.59× | ||
| 13 | Breaking news | Movies & TV | 5.18× | ||
| 14 | Veterinary medicine | Business & Career | 4.91× | ||
| 15 | Livemusic | Music & Radio | 4.85× | ||
| 16 | Superman | Movies & TV | 4.41× | ||
| 17 | Philanthropy | Arts & Culture | 3.90× | ||
| 18 | Batman | Movies & TV | 3.52× | ||
| 19 | YouTube | Movies & TV | 2.53× | ||
| 20 | FIFA World Cup | Sports | 1.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 8.35× | |
| Travelling | THRILL | 2.57× | |
| Risk Appetite | THRILL | 2.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.55× | |
| Family Orientation | CONSERVATISM | 0.67× | |
| Luxury Orientation | PREMIUM | 0.79× |
Shelter Dogs has an estimated audience of 4,170,840 people in United Kingdom, concentrated in England and South East.
72.6% of Shelter Dogs fans are female, 27.4% are male, with an average age of 44.6 years.
Shelter Dogs fans show strongest brand affinity for Pet store (9.48×), Pet food (7.99×), and Dog agility (14.7×) over the country average.
Shelter Dogs fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~600K), and East of England (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Shelter Dogs itself, the audience over-indexes on Pet food (7.99×), Dog agility (14.7×), Breaking news (5.18×), and Superman (4.41×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Shelter Dogs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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